SEO Basics with Wordpress

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Learning Wordpress SEO
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Less Than Page 1 Rankings Means FAILURE!
Our students dominate search markets!
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Your Goal is HIGH Organic Search Rankings!
Our students dominate search markets!
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Onsite Social Media SEO!
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Onsite SEO Begins with Planning
Website Hierarchy
Keyword Rich Domain
Meta-title
Description(s)
Identical Twin Keywords
Establish overall website theme through flawless
consistent keyword deployment
Relative Content Theme
Page Meta Titles
Alt-tag Assets
Keyword Rich Text
Anchor Text
Cloud Based Bread Crumb(s)
Tags
Categories
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Custom Domain Names
Industry Descriptive
Keyword Rich
Capitalizes on customer search habits
Focuses on regional extensions
Customized to targeted queries
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Domain Name Research Tools
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Keyword Rich Domain Name Selection
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Country Domain Name Map
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Website Meta-Titles
Theme begins with keyword rich domain name
Keyword Rich
Second verification of subject matter
Indexed according to meta data html
Customized to targeted queries
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Website Description
Verify theme began with domain and title
Describes website to visitors and indexing bots
Displayed in search results
Sets stage for onsite content theme
Contained in meta header of home page
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Keyword Meta-Data
Verify theme began with domain and description
Identical twin keyword strings
3rd verifier of website theme continuum
Indexed according to meta data html
Used for onsite categories and anchor strategy
Example
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Search Engine Appearance
Title
Description
Domain Name
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So Far We Understand
Custom domain begins SEO trail
Meta titles reinforce domain SEO
Descriptions describe site content
Keywords connects search queries
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Meta Data Website Hierarchy
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From Meta-Data to Onsite SEO!
Verifying meta SEO themes on Homepage
Description in meta or opening text
DOINDEX-DOFOLLOW protocols set
Keyword deployment identical to meta-data
Anchor text strategy begins
Site navigation ease of use
Asset Alt-tags deployed
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Homepage SEO Example
Alt-tag image asset
Opening SEO anchor text with keyword(s)
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Theme Establishment (Internet Marketing)
Alt-image tags, breadcrumb trail and anchor text
to sub-website pages below
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Subpage Bread Crumb Trails
Allows users to see navigation paths onsite
Gives SEO value through keyword rich text
Easy for visitors to backtrack
Eliminates additional clicks
Establishes website hierarchy
Keyword Rich Breadcrumb Trail
Homepage gt Internet Marketing gt Paid Search Ads
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Breadcrumb Navigation Dos Donts
Use with large websites with multiple subpages
Do not use with single-level sites (squeeze pages)
Do not use to replace effective navigation
Use for dynamic ecommerce websites
Do not use when there is no measurable benefit
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Three Types of Breadcrumb Trails
Location Based
Attribute Based
Path Based
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Sites with Great Breadcrumb Trails
Nestle uses text on trail which is smaller than
the rest of the text on the page making
navigation un-intrusive
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Sites with Great Breadcrumb Trails
Overstock.com use of gt greater than sign
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Sites with Great Breadcrumb Trails
EBay uses colors to indicate location on site!
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Cloud Based Breadcrumbs
Uses recurring website content themes
Groups like content and services together
Micro manages content for ease of use
Decreases bounce rate
Do not replace primary navigation hierarchy
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Breadcrumb Trail Best Practices
Use breadcrumbs at the top of a page
Use breadcrumbs consistently
Clearly separate each level
Single out current page
Breadcrumbs dont replace primary navigation
Example breadcrumb character use
gt or gtgt or / or ____ or
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Using Alt-tag Assets
Reinforces content theme
Easy on readerships eyes
Reiterates text through strong captions
Image indexing spreads message
Shouldnt decrease site load times significantly
Follows SEO text across site categories
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Alt-tag Asset Types
Website Templates
Audio Files
Video
Images
Embeds
Documents
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Anchor Text
Gives indexing bots clues to subject matter
Relative to page it is linked to
Never use generic text
Use blue font color to capitalize on search habits
Multiple anchors increase usability
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