10 Reasons Causing Drop in Your Site’s Traffic

1
10 Reasons Causing Drop in Your Sites Traffic
2
1) Changes in Googles Algorithm

• Google keeps changing its algorithm in order to
  improve the strategies and results.
• The changes in Google algorithm hurt many
  websites and thus suffer from lower site
  rankings.
• place a strong cross-channel marketing and
  traffic strategy including all marketing channels
  along with social media.

3
2) Google Also Makes Natural Changes

• These changes also cause the drop in your website
  ranking.
• You can use HubSpots Website Grader, Mozs Pro
  Tools, and UpCitys SEO Report Card for checking
  website ranking.

4
3) Geolocation Divergence

• The ranking could be different depending upon the
  location of the search made.
• If you go through your rankings in one
  geolocation, youll have to check in other areas
  to get more defined and accurate understanding of
  your rankings.
• There will be different results for a search when
  logged in and logged out to Google.
• The reason is that Google will see and take into
  account sites previously visited by the user,
  where youre located and the device used before
  bringing up your search results.

5
4) Problems in Server

• Server issues also cause the ranking drop and
  that may happen due to a broken caching function
  or an empty markup fetched to Googlebot.
• You should resolve any server issues as quickly
  as possible.
• If youve any error in your server logs and use
  Googles Fetch and Render tool to test how a URL
  is being crawled on your site.

6
5) Spammy Links Bring Penalties for Your Site

• Google penalizes all spammy or outdated linking
  building strategies.
• Google makes it clear that it would be considered
  as a low-quality link in the first para on their
  search console help section called Link Schemes.

7
6) Click-Through Rate Gets Dropped

• CTR or click-through rate is something highly
  considered by a website.
• If your websites CTR has dropped, go through the
  Google Search Console for the last 90 days.
• A low CTR also signifies that your bounce rate
  would be high.
• This would be because users would be clicking
  through to your site but leave immediately as
  they wont get desired content.

8
7) Youre Behind Wrong Rankings

• Keywords and searching patterns are something two
  sides of the same coin.
• Today, search engines dont rely on few keywords
  rather employ complete sentences with more
  natural flavor to rank the websites.
• Use keyword tools like SEMrush or Google Keyword
  planner to find the latest set of keywords.

9
8) Lost Links

• Among various reasons for the drop in site
  ranking, lost links also play a major part.
• Use tools like Majestic or Ahrefs to check your
  site for lost links for over the last 90 days.

10
9) Broken Redirect Links

• You may have seen people build a new website or
  migrate to a new server and lose their website
  ranking.
• Along with a 301-redirect, ensure youre also
  updating XML sitemaps, canonical tags, and links.
• If you use 301-redirect plan, you wont lose your
  website ranking as well as wont get penalized
  for duplicate content.

11
10) Slow Page Speed

• Use Googles PageSpeed Tool to check the page
  loading speed of your site.
• If its slow, apply tactics to improve the speed
  and provide better user experience to reduce bad
  user experience.

12
About DSIM

• Delhi School of Internet Marketing is Indias
  Premier Digital Marketing Training Institute
  delivering training to professionals,
  entrepreneurs and job-seekers, The institute
  offers Masters in Digital Marketing, making
  individuals learn how to do marketing online. It
  offers Digital Marketing course in Bangalore,
  Pune, Hyderabad , Delhi all over India. It also
  offers the best Digital Marketing course in
  Bangalore and in other major Indian cities.