Digital marketing and its Strategies

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Key points Content -

• What is Digital Marketing?
• What is the use of Digital Marketing?
• Strategies of Digital Marketing
• Opportunities
• Search Engine Optimization
• Pay Per Click
• Social Media Marketing

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1) What is Digital Marketing?

• Digital Marketing is the process of building
  maintaining customer relationship through online
  activities to generate sales capture customers
  that are searching on internet for answer.
• It is promoting or creating brand awareness
  using Internet.

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2) What is the use of Digital Marketing?

• Strategize with the valuable date and analytics
• Content Performance and Lead Generation
• Improved Conversion Rates
• More Cost Effective Than Traditional Marketing
• Higher Revenues
• Higher ROI from Your Campaigns
• Compete with Large Corporations
• Get Prepared for the Internet of Things
• Earn Peoples Trust and Build Brand Reputation

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3) Strategies of Digital Marketing

• Build your ideal user
• For any marketing strategy -- offline or online
  -- need to know who youre marketing to. The
  best digital marketing strategies are built upon
  detailed buyer, and first step is to create them.
  
• Identify goals the digital marketing tools
  needed
• How you measure the effectiveness of your
  digital strategy will be different for each
  business and dependent on your goals but its
  vital to ensure youre able to do so, as its
  these metrics which will help you adjust your
  strategy in the future.

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Evaluate existing digital marketing channels and
assets When considering your available digital
marketing channels or assets to incorporate into
your strategy, its helpful to first consider the
bigger picture to avoid getting overwhelmed. The
owned, earned, and paid media framework helps to
categorize the digital vehicles, assets, or
channels that youre already using. Audit and
plan your owned media To build your digital
marketing strategy, you need to decide what
content is going to help you reach your goals.
Make a list of your existing owned content, and
rank each item according to what has previously
performed best in relation to your current
goals. Audit and plan your earned media
Evaluating your previous earned media against
your current goals can help you get an idea of
where to focus your time. Look at where your
traffic and leads are coming from and rank each
earned media source from most effective to least
effective.
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4) Opportunities

• Everyday more Digital Marketing companies are
  waking up to the fact that digital marketing is
  very important and is not an optional strategy in
  marketing anymore.
• They are catching up late, but they have to
  catchup, there is no other option. However market
  forces have made sure that you either start doing
  digital marketing or fail.
• Because compared to digital marketing,
  traditional marketing is extremely inefficient.
• In fact, if you do not have a digital marketing
  strategy and an online presence, customers are
  bound to shy away from you and buy from a
  competitor

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5) Search Engine Optimization

• SEO stands for search engine optimization. It
  is the process of getting traffic from the
  free, organic, editorial or natural
  search results on search engines.
• The majority of search engines users are more
  likely to click on one of the top 5 suggestions
  in the results pages (SERPS), so to take
  advantage of this and gain visitors to your web
  site or customers to your online store you need
  to in the top positions.
• Users trust search engines and having a
  presence in the top positions for the keywords
  the user is searching, increases the web sites
  trust.

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6) Pay Per Click

• PPC stands for pay-per-click, a model of
  internet marketing in which advertisers pay a fee
  each time one of their ads is clicked.
  Essentially, its a way of buying visits to your
  site, rather than attempting to earn those
  visits organically.
• Every time our ad is clicked, sending a visitor
  to our website, we have to pay the search engine
  a small fee. When PPC is working correctly, the
  fee is trivial, because the visit is worth more
  than what you pay for it.
• In other words, if we pay 3 for a click, but
  the click results in a 300 sale, then weve made
  a hefty profit.

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7) Social Media Marketing
Social Media Marketing refers to the process of
gaining traffic or attention through social media
sites.Why would a search marketer or a site
about search engines care about social media?
The two are very closely related. Social media
often feeds into the discovery of new content
such as news stories, and discovery is a search
activity. Social media can also help build
links that in turn support into SEO efforts. Many
people also perform searches at social media
sites to find social media content. Social
connections may also impact the relevancy of some
search results, either within a social media
network or at a mainstream search engine.
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