Search Engine Optimization Or SEO - PowerPoint PPT Presentation

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Search Engine Optimization Or SEO

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SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. In search results Google™ displays links to the pages it considers relevant and authoritative. Research shows that websites on the first page of Google receive almost 95% of clicks. – PowerPoint PPT presentation

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Title: Search Engine Optimization Or SEO


1
Search Engine OptimizationOrSEO
2
What Is SEO?
  • SEO or Search Engine Optimisation is the name
    given to activity that attempts to improve search
    engine rankings.
  • In addition, it is a great way to increase the
    quality of their web sites by making them user-
    friendly, faster and easier to navigate.
  • In search results Google displays links to the
    pages it considers relevant and authoritative.
  • Research shows that websites on the first page of
    Google receive almost 95 of clicks.
  • Results that appear higher up the page receive an
    increased click through rate (CTR), and more
    traffic.
  • SEO can also be considered as a framework for the
    whole process has a number of rules (or
    guidelines), a number of stages and a set of
    controls.

3
How Can SEO Be Useful For You?
  • Already knowing that with these advancements,
    everything is going digital and in this digital
    world today, it is really important to have a
    strong digital footprint on the internet.
  • Google and even many other search engines score
    their search results largely based upon relevancy
    and authority of pages it has crawled and
    included in its web index, in a users query to
    provide the best answer.
  • SEO, therefore, involves making sure a website is
    accessible, technically sound, uses words that
    people type into the search engines, and provides
    an excellent user experience, with useful and
    high quality, conversion content that helps
    answer the users query.
  • Suppose that if two web sites are selling the
    same thing, the search engine optimized website
    is more likely to have more customers and make
    more sales.
  • And in this way SEO can put you ahead of the
    competition.

4
How To Do SEO?
  • Already knowing that SEO is not a static process,
    but rather a framework with rules and processes.
  • SEO involves technical and creative activities
    that are often grouped into
  • On-site SEO
  • Off-site SEO.
  • On-site SEO
  • This largely means optimizing a website and
    content to improve the accessibility, relevancy
    and experience for users. Some of the typical
    activities include
  • Keyword Research Analyzing the types of words
    and frequently used by prospective customers to
    find a brands services or products.
  • Technical Auditing Ensuring the website can be
    crawled and indexed, is correctly Geo-targeted,
    and is free from errors or user experience
    barriers.
  • On-site Optimisation Improving the website
    structure, internal navigation, on-page alignment
    and content relevancy to help prioritize key
    areas and target search phrases.

5
  • Off-site SEO
  • Links from websites and pages with more trust,
    popularity and relevancy will pass more value to
    another website, then an unknown, poor website
    that isnt trusted by the search engines. So the
    quality of a link is the most important signal.
  • Some of the typical activities include
  • Content Marketing Reputable websites link to
    exceptional content. So creating amazing content
    will help attract links. This might include a how
    to guide, a story, a visualization or infographic
    with compelling data.
  • Digital PR PR provides reasons for other
    websites to talk and link to a website. This
    might be internal newsflow, writing for external
    publications, original research or studies,
    expert interviews, quotes, product placement and
    much more.
  • Outreach Promotion This involves
    communicating with key journalists, bloggers,
    influencers or webmasters about a brand,
    resource, content or PR to earn coverage and
    ultimately earn links to a website.

6
  • Now, in any case if you want to see your website
    on the top results of the search engine, then
    you should contact a reputed web design company
    which provides professional SEO services.
  • At W3BMINDS, weve spent nearly two decades
    optimizing the online world, helping businesses
    large and small with their digital marketing
    efforts and search engine optimization services.
  • Lets get to work and map out your road to
    success together.
  • Contact W3BMINDS-web development Lucknow
  • https//w3bminds.com
  • WWW BMinds Technologies Pvt Ltd
  • 1st floor, C 220/A, Mahanagar Colony
  • Lucknow, U.P. 226006
  • INDIA
  • Office 05224069544
  • Sales 7309034343
  • Email solutions_at_w3bminds.net
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