basic needs

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Chandigarh UniversityGharuan

• Ms. Gagandeep Kaur
• UIMS

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Campus Gharuan, Mohali
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DEVELOPMENT COMMUNICATION

• Topic Basic Needs
• UNIT-1

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Campus Gharuan, Mohali
3
Course Objectives

• To understand development and its various
  aspects.
• To be aware about the roles responsibilities of
  Journalist in developing countries.
• To know the requirement of development
  communication.

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4
Topic Objectives

• Basic understanding of basic needs approach.
• Understanding of different features of the
  approach

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Basic Needs Approach

• The quality of life of human being cannot be
  measured indicators like GNP and per capita
  income. In this light, economist Paul Streeten
  and others have proposed the basic needs
  approach, which has been supported by the World
  Bank, UNESCO and ILO. They propound a concept for
  eliminating some of the worst aspects of poverty.
  (Streeten 1979 cited in Melkote, 1991, p.198).

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The major features of the approach are

• Adequacy of food and clean drinking water
• Decent shelter
• Education
• Security and livelihood.
• Adequate transport

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The major features of the approach are

• Peoples participation in decision making
• Upholding an individuals dignity and self
  respect.

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The major features of the approach are

• To measure the basic needs approach, Overseas
  Development Council has developed the physical
  quality of life index. This index incorporates
  data on three aspects life expectancy at age
  one, infant mortality and literacy.

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9
Course Outcome

• Students understand development and its various
  aspects.
• Students became aware about the roles
  responsibilities of Journalist in developing
  countries.
• Students came to know the requirement of
  development communication.

www.cuchd.in

Campus Gharuan, Mohali
10
Topic Outcome

• Students gained basic understanding of basic
  needs approach.
• Students gained understanding of different
  features of the approach

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Campus Gharuan, Mohali
11
FAQs

• What is Dev. Comm?
• What is the importance of communication ?
• How development is affected by communication?

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References

1. Anonymous. Economic Development And The Basic
   Needs Approach An Overview Of LiteratureWeb log
   post. Retrieved December 01, 2017 from
   http//shodhganga.inflibnet.ac.in

www.cuchd.in

Campus Gharuan, Mohali