BizKonnect - Actionable Sales Intelligence Solution - Delivery Model

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BizkonnectleveragE your dynamic ecosystem
for sales growth
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Engagement model
Qualified Leads
Your Sales and Marketing team
BizKonnect Platform
BANK Reports
Marketing Executive
Additional Sales Executive
Marketing Executive
Sales Executive
BizKonnect Sales Workbench
Actions
BizKonnect Analytics
Program Manager
BizKonnect Team
BizKonnect automated aggregators
Business Analyst
Business Analyst
Web Researcher
Web Researcher
Web Researcher
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ISAAC Delivery Model
Business Ecosystems with Sales Intelligence
Initiate
Set UP
Cruise
Act
Accelerate
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ISAAC BizKonnect Delivery Model

• Week 1 Initiate and Set Up
• Gather data for the ecosystem
• Understand and define the Business Connect
  Themes
• Derive target profile
• Understand and configure the account lifecycle
  stage
• Set up communication protocol daily and weekly
  calls, agenda etc.
• Team ramp up
• Set up Email Account
• Capture and define communication templates
• Pull up the data from the BizKonnect database for
  the given target profile

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Initiate - Understand Your Business Ecosystem
Management, Advisors,People Ecosystem
Customer Domains Problems Solved Solutions
provided Technologies Geography Decision
makers Case Studies
Key Employees
Employee Size Revenue Locations
Demography
Customers
Company
Offerings
Domains, Technology, Services Solutions Offered
Vision Culture
Aspirations Culture Communication Style
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Create Business Connect Themes
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Act-Iterative Theme based campaign cycle
Iterate till you get it right !
Create Theme
.
-Create Theme, Get Target Profile, -Pull up data
from database, Theme based templates case
studies
Create Theme
-Send Theme based click campaign -Nurture using
case studies and track the clicks
Click Campaign
Click Campaign
Personalized Campaign
-Send personalized emails to clicks -Analyze
volume, message refine
Personalized Campaign
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You got it right when you got .
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The Right Theme The Right Message gt Resulting
in Clicks and Responses

( - Business Connect Themes, - Add value Give
more than you take - Contents relevant to the
prospect )
Once you got it right , support it with.
The Right Volume and the disciplined execution
( - 5 to 8 touches per prospect - Nurture
Clicks with different contents )
08/12/17
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ISAAC BizKonnect Delivery Model

• Week 2 3 Act and Accelerate
• Start Theme based email campaign
• Get feedback and analyze responses
• Refine communication messages to the prospect
• Refine the strategy and refine volume and
  frequency
• Start Follow ups
• Get predictable Volume and Metrics

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Accelerate Cruise
4 Thought Leadership
Increase the volume
3 Nurturing
2 Event Travel Based Campaign
1 Follow ups Increased volume
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Nurture , Disciplined Follow ups

• Regular follow ups by sending contents relevant
  to the prospect

Week 0
Week1
Week 2
Week3
Email 1 2
Email 3 4
Email 5 6
Email 7 8

• Track the clicks

• Send Personalized emails to the ones who click

• Send new content with each email

• Move out the ones who are not interested

On an average you need 5 follow ups before you
can expect a response !!
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ISAAC BizKonnect Delivery Model

• Week 4 onwards - Cruise
• Prospect research, qualification and email
  campaigning at full throttle with minimum
  guidance
• Daily alerts to show progress
• Weekly communication on account strategies
• Collaborate to refine account strategy,
  communication style
• Refine configurations as needed

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Critical Dependencies to achieve results

• Strong collaboration between your Sales /
  Marketing team and Program Manager
• Discuss the Budget, Authority, Need and Konnect
  indicators
• Review the theme topic and indicators and give
  feedback
• Timely feedback on the quality of emails and
  meetings

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Thank You