What is Pay-Per-Click (PPC)

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What is Pay-Per-Click (PPC)
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Table Of Content

1. What Is PPC ?
2. Why Is PPC Important?
3. How Does PPC Work?
4. Types of PPC Advertising?

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What Is PPC ?
In internet marketing, known as pay-per-click,
advertisers are charged a fee each time one of
their adverts is clicked. Simply put, you pay
only for advertising when a user clicks on your
ad. It involves 'buying' website visitors in
extra to generate them naturally.
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Why Is PPC Important?
Pay-per-click is an effective approach for any
site or business that creates online leads.
Making your adverts at the right moment is
crucial. This may result in more clicks, and
improved customers purchase effectiveness.
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How Does PPC Work?
In the pay-per-click method of online
advertising, a publisher gets paid by an
advertiser each time a link is "clicked" on.
Pay-per-click is sometimes referred to as the
cost-per- click model. The primary providers of
the pay-per-click model are search engines and
social media platforms.
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Types of PPC Advertising?

1. Price comparison website advertising
2. Affiliate marketing
3. Social media advertising
4. Paid search marketing
5. Display advertising
6. Retargeting PPC advertising

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