Content Marketing in India (1)

1
(No Transcript)
2
What Content Marketing is All About?

• Content marketing facilitates creation and
  distribution of engaging content in front of its
  viewers / readers.
• In the process, it obviously helps to leave a
  positive impact in the minds of the present as
  well as potential customers.
• Therefore, its vital for activities such as lead
  generation, branding, and sales.
• Effective content marketing also increases the
  trust and awareness levels of your target
  audience, and promotes you as a clear expert or
  leader in your industry.
• Eventually, this sets the foundation for a
  strong business relationship.

3

• You will be quite surprised to know that as per
  the survey of Content Marketing Institute, most
  U.S. B2B firms invest close to 40 percent when it
  comes to allocating their budget towards content
  marketing
• Also, most importantly, the cost for businesses
  to get their content published has become
  extremely cheaper like never before.

4
SEO And Content Marketing 

• Its almost impossible to separate SEO and
  content marketing!
• In other words, one simply cannot live in the
  absence of the other.
• Search engines go through your content, then
  indexes it, and then ranks it. So, obviously this
  is a pretty important process, and hence, cannot
  be ignored under any circumstances.
• On the other hand, the more your content matches
  with the search phrases of your target audience,
  the better it is for your website / business
  presence.

5
How Knowing Your Target Audience Helps In Content
Marketing?

• Content creation and marketing techniques can
  never become fully successful unless you dont
  have a clear idea on your target audience. At the
  same time, its equally important to answer all
  probable queries your audience might have while
  going through your website.

6
How Keyword Research Helps?

• Although search engines are changing their way of
  functioning every now and then, the task of
  searching for right keywords still holds a lot of
  importance.

• In fact, even today, it is considered as a key
  element towards successful SEO implementation and
  content marketing. Therefore, this area requires
  your time, patience, and effort all at the same
  time!

7
(No Transcript)
8
How To Create An Effective Strategy For Content
Marketing?

• Its very important to create a pool of excellent
  pages / articles for your website. These pages
  should truly represent your business in every
  possible manner.
• At the same time, its equally important to
  optimize these articles with the keyword you
  consider as the most crucial in your content
  marketing strategy.
• Preferably, the home page should include direct
  links for these articles.

9

• Finally, its always handy to have a clear idea
  on the type or nature of content that will
  eventually make its place in the strategy.
  Usually, it can be a mix of anything between the
  following
• White papers
• Webinars
• Live presentations
• Posts on Social Media
• General Videos
• Podcasts
• Presentations with PowerPoint
• Email newsletters
• E-books
• Guest blog posts and
• Blog posts

10
Contact us

• Distributed by Shape Creation
• Media Contact
• Company Name Shape Creation
• Contact Person Shape Creation
• Emailinfo_at_shapecreation.com
• Phone [phone]

• City New Delhi
• State Delhi
• Country India
• Website www.shapecreation.com