Highest paying digital marketing skills in India

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Highest paying digital marketing skills in
India When we hear the word digital marketing we
feel its a change in marketing strategy or its
a new trend. But whatever the technique is its
a function like other functional areas of
business or company like Human Recourse,
Finance, Accounts, Marketing. As we know because
of the pandemic the approach towards business and
lives have changed with remote work. And online
shopping, leading to increasing demand for
technology and the internet.
Increasing demand for Digital Marketing Roles in
India With a rapid rise in online trade and
e-commerce with remote work physical doors of
business in India have shut down. Because of
that it gave rise to the Highest paying digital
marketing skills in India. With this approach we
all have accepted a change in the system,
technology related to the skills.
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• Almost all the brands and businesses around the
  globe have adapted to the new phase of a life
  cycle.
• This is the indication that the digital platform
  is growing and is likely to accelerate further
  in the coming year.
• As companies invest more in digital and branding
  strategies and function no doubt the revenue is
  going to increase more than the expectations.
• And this will led to an increase in huge demand
  for digital marketers in India.
• There will be an increase in job demand for
  digital marketing jobs up to 2 Lakh only in
  India for 2021.
• There are many sub functional areas in Digital
  marketing.
• So a question must arises in your mind that what
  are the highest paying digital marketing skills?
• Search Engine Optimization (SEO) Expert
• Until there is online search in the market the
  demand of SEO expert is also will be high.
• SEO expert making it easy for the brands to make
  there content reach the audience without any
  hustle.
• How an SEO specialist can identify the best
  keyword selection for the content to rank the
  site, landing page, and article is what companies
  are looking for.

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• This profile needs a very engaging and superior
  skill of
• writing for a website
• landing page
• e-mail
• blogs
• article
• social media post
• sales letter
• presentation, and so on
• Its a combination of superior writing and
  creative writing where a writer interprets
  himself as a client and understands the
  psychology of customers and demand for the
  product/service.
• According to that, he lay down the strategies for
  the content to reach his audience based on
  sector, location, gender, age.
• Social Media Manager (SMM)
• As there is the increased use of the mobile and
  online majority of the people use social media
  browsing brands need someone to present them to
  their target audience.
• Hence its very easy to reach them!

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• But after accepting the change most of the retail
  and physical business came to the online
  platform.
• Which resulted in cost-cutting related to
  physical shops because there is no need for an
  outlet.
• And even when compared to traditional marketing
  online marketing is budget-friendly. Hence gave
  rise to the e-commerce industry.
• E-commerce specialists should be skilled enough
  to retain the visitors to act for their desired
  fulfillment by planning a strategy.
• He needs to have good communication skills
  wherein he must relate to the sales, logistics,
  and marketing departments.
• This is one of the top paid digital marketing
  skills that you can possess to build an
  interesting career.
• Pay-Per-Click (PPC) Experts
• In order to be a Pay-Per-Click expert, one should
  have
• a deep understanding of campaigns and
• they will try to bring the content of the
  business to the top of paid search results.
• It is a very complicated job wherein experts need
  to have deep knowledge of Google Ad word and
  Google Analytics, to run a campaign with
  measurable results.
• And should also have the knowledge of financial
  strategy to run a paid campaign. At present, it
  is one of the Highest paying online marketing
  skills in India.

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• Email marketing
• It is not like in the older strategy where a
  bunch of mail is sent to mass and is considered
  email marketing.
• However, the strategies in the same sector will
  keep on changing as per the demand of need in
  marketing.
• But the medium is the same with different
  strategies and approaches.
• It is the initial stage for the customers to
  engage with the products and service provided to
  know the company.
• Wherein content will be designed as per the
  psychology or persona of the receiver.
• By this they will initiate an engagement, e-mail
  should be having a free e-book or a
  problem-solving message with a call to action
  step.
• Experts will be able to collect the details of
  viewers and thereby be able to lead them to
  further funneling process.
• Graphic designer, Video and animation creators
• Multimedia marketing campaign filled with
• design

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• where it will grab the attention of the people
  At present video marketing plays a very important
  role.
• It may be animated or a video of a person.
• Especially according to the study short videos
  will attract more with Crisp content that is
  able to take a call to action for viewers.
• 8. Search Engine Marketing
• It is a critical role where an SEM specialist
  works on Google Ad word and Google Analytics to
  rank the site or blog on the first page.
• And if you have that skill its a very demanding
  role in the current digital marketing Industry.

• Web designer/UX/UI designer
• It is one of the Highest paying digital skills at
  present. User Interface will help the business
  to get leads
• where a website or app is designed in such a way
  that it should be user friendly to non-digital
  users and
• also attractive that user will spend time on the
  site
• The phycology behind this is to when a user
  spends more time there is a lot of chance to
  take a call action.
• Split testing

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It is the skill where an expert will test
multiple versions of the webpage for different
host several URLs. You can say this as a modern
era testing technique where more then one version
has been ready and tried among different users
to get the experience. This is consider one of
the fastest and effective method of catering
users likes and dislikes of product and
services. Hence one can measure the rate of
winning versions! It will help to decide the
goal of boosting conversions. Conclusion If you
are looking for better growth in marketing or a
growth career then you can choose digital
marketing where technology always changes with
innovation and even marketing. So, this will be
a combination of both where the IT and
advertising and marketing sector will be
benefited with IT for its innovation and
technical aspect. An advertisement for its
creativity, Marketing for its changing approach
from time to time. I have penned down a few
Highest paid digital marketing skills 2021 which
will be useful for the youth.