introducing messenger marketing into business

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INTRODUCING MESSENGER MARKETING INTO BUSINESS
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Insight into messenger marketing

• Messenger marketing is simply a medium of
  marketing to the users with the help messaging
  app.
• The procedure include building a list by
  attracting new leads, nurture those leads by
  sending them content and answering their
  questions.
• Its more conversational and it tends to give
  more personal feel of 1-1 interaction.

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Facebook chatbot

• A chatbot is your connection to a billion people
  on a messenger platform.
• It tends to engage your facebook community with
  automated content.
• Some differentiating offerings of the bot .
• These are high on relevancy.
• It tends to eliminate information
  overload and distraction.
• Offering intimate conversations with a
  billion daily users.
• It significantly improves the response
  time.

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Ways to use chatbots for Marketing Automation

• Build relationships through dripping educational
  messages
• Its important to understand the audiences
  requirement challenges.
• In the chatbot,create a sequence with any number
  of messages inside, that will drip to your
  audience every few days .

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2. Generate more leads

• One of the most effective way to generate leads
  with chatbots is getting subscribers every time
  someone comments or visit on your facebook posts.
• Once subscribed you can receive updates content
  in the interesting area.
• The lead generation procedure is much more
  effective as the amount of friction is much more
  lower as compared to other ways.

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• 3. Qualify Leads
• You dont have to exhaust your team or resources
  to follow up your leads.
• Chatbot are designed to follow schedule the
  meeting of the potential leads with the automated
  process for you.

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4. Increase customer satisfaction through better
customer Experience The combination of 24/7
availability and near real time responses makes
the user experience and satisfaction up to the
mark. It tends to create a positive brand image
, which further helps users to create trust and
loyalty. Result is more user insights.
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Examples

• News bots inform you when major news happens
• Travel bots deliver train or bus timetables
• Cooking bots gives cooking tips and advice
• Banking/personal finance bots transfers and
  helps manage money
• Advice bots tell it your problems and will help
  with a solution
• These are just a few examples of the many
  kinds of chatbots
• available.

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ZOCONVERT

• Another easiest way to create messenger bot is
  ZOCONVERTZoConvert is a platform that lets you
  create your Facebook messenger bot in matter of
  minutes. Simple and smarter marketing, sales and
  support is here.
• One can access to this platform through
• 
  www.ZoConvert.com

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Few denting features offered by zoconvert

• No coding required to construct your bot.
• It let you convert your FB page fans into active
  subscribers.
• Broadcast content directly into customers
  messenger box.
• Send out triggered campaigns based on user
  behavior.
• Automate default replies and welcome messages
  according to your subscribers.
• Schedule notifications according to the time
  zones and other custom segment.

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