Heating up your Business with Social Media Exposure

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Heating up your Business with Social Media
Exposure
Gem Webb Presents
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Who am I? What do I do?

• Gem Webb Bruce County Tourism Content
  Developer Marketer

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How can the Internet help my business?

• The truth of the matter is this
• if you havent marketing on the internet,
  you lost sales during your season sales cycle.
• Marketing costs can be really low.
• Actively build customer relationships
• Able to measure the your marketing campaign.
• You can generate sales through your website.
• New vacationers will find you or your competitor
• on the net, you choose. It is easier then
  you think.

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How People Search Choose

• Studies show that the average searcher tends to
  search up to a dozen times on the internet over
  the course of several weeks before they make a
  purchase
• 1 INTEREST PHASE 2 RESEARCH PHASE
  3PURCHASE PHASE

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How to reach people that are researching your
product or services?
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Get more exposure with Social MediaIts all
about sharing

• Networking via the internet instead of in person
• Building relationships with individuals
• Giving people the chance to get to know, like and
  trust you and your business

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6 Degrees of Separation

• If a person is one step away from each person
  they know and two steps away from each person who
  they know.
• Then a person looking for your service isnt to
  far away.
• Could your friends or family know someone who
  needs your service?

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4 Rules of Social Networking

• Forget about the technology and remember, you are
  connecting with people. (5 to 1 marketing rule)
• Never say or do anything online you wouldnt say
  or do in person or by phone.
• Social networking takes time. Its like being at
  a party, how would you introduce yourself (51
  Rule)
• Do what your good at Are you a Writer,
  Speaker, Photographer or good in front of video
  cameras?

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There are a lot of Social Media Networks
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4 Top FREE Social Networks What They Share

• Facebook - www.facebook.com
• easy way for friends to keep in touch and do
  serious business networking (video, audio, text
  info profiles)
• YouTube www.youtube.com
• (video sharing)
• Flickr www.flickr.com
• (photo sharing)
• Twitter - www.twitter.com
• answering one simple question "What are you
  doing?
• Twitter has become the next hot trend in social
  networking.
• Appeal lies within its simplicity (140 char).
  Its all about the right words!

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Which Social Network to Start with?
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Which Social Network to Start with?
For community sharing photos, videos and audio
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Which Social Network to Start with?
For community sharing photos, videos and audio
For Sharing Videos
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Which Social Network to Start with?
For community sharing photos, videos and audio
For Sharing Videos
For Sharing Photos
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Which Social Network to Start with?
For community sharing photos, videos and audio
For Sharing Videos
For Sharing Photos
For Sharing What your doing right now
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Birds eye view of the Internet Social Network
world
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Birds Eye view of the Internet Social Network
world
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Birds Eye view of the Internet Social Network
world
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Birds Eye view of the Internet Social Network
world
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Birds Eye view of the Internet Social Network
world
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Fast way to build a network in the Social Media
world
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Example of Twitter Business Page
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Lets set up a Twitter account!
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What is Twitter - www.twitter.comDigital Press
Releases 140 characters
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Getting Started Your Profile

• Create a profile
• (Note)
• write this down and save!

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Twitter - Important Feature

• 
  Find People

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Find People Your Target Market!
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Getting Friends / Customers

• FOLLOW button is how you increase your network

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Market Analysis Tool

• Use Twitter Search (http//search.twitter.com) to
  find discussions about your keyword terms of
  choice to see whats on the minds of the Twitter
  audience, RIGHT NOW.

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Market Analysis Tool

• Do a Search for looking for Family Vacation and
  Follow people looking for your service. Then
  start a conversation with them.

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Closer look at a Tweet
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Click on the profile to choose Follow
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Click on the profile to choose Follow
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Click on the profile to choose Follow
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Tips

• Understand that the more people you follow, the
  more that follow you back. It is kind of the
  pattern on Twitter.
• Create a background for your profile page on
  twitter with your company logo and offerings. The
  more legit you look, the more people will check
  you out.
• Have a website which you can market to people
  following your twitter feed. You can get a FREE
  blog website at http//wordpress.com/
• Use a Twitter program to make posting easier like
  www.tweetdeck.com (kinda like using MSN messenger
  except for posting to twitter.

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4 Simple Action Steps

• 1 Choose a network that is right for you.
• GO to Twitter.com and start an account and add
  all your friends from any other online account
  you have like gmail, facebook or hotmail.
• GO on twitter and FOLLOW people in vertical
  markets.
• GO on Search.twitter and follow people that are
  talking about your service or product.
• Use FREE education through Google and Youtube
  twitter for business or How to use facebook
  for business or even contact me and Ill email
  you a bunch of educational resources.

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Stay in Touch

• Connect with me on facebook, search Gem Webb or
  join our area Fanpage at http//facebook.com/expl
  orethebruce
• Website www.explorethebruce.com
• Bruce County Tourism gem_at_explorethebruce.com
• Twitter account _at_explorethebruceflickr
  account www.flickr.com/explorethebruce