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MKT 444 Entire Course For more course tutorials
visit www.tutorialrank.com MKT 444 Week 1
Hospitality Service vs. Physical Products
Presentation MKT 444 Week 2 Signature
Assignment Service Pricing Strategies MKT 444
Week 3 New Service Positioning and Communications
Plan
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MKT 444 Week 1 Hospitality Service vs. Physical
Products Presentation For more course tutorials
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Hospitality Service vs. Physical Products
Presentation Choose one hospitality service and
one physical product. Request approval for your
two selections from your instructor prior to the
creation of your presentation. Your service must
be hospitality-focused (e.g. hotel, spa,
restaurant, etc.).
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MKT 444 Week 2 Signature Assignment Service
Pricing Strategies For more course tutorials
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Signature Assignment Service Pricing
Strategies About Your Signature
Assignment Signature/Benchmark Assignments are
designed to align with specific program student
learning outcome(s) in your program. Program
Student Learning Outcomes are broad statements
that describe what students should know and be
able to do upon completion of their degree.
Signature/Benchmark Assignments are graded with a
grading guide or an automated rubric that allows
the University to collect data that can be
aggregated across a location or college/school
and used for course/program improvements.
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MKT 444 Week 3 New Service Positioning and
Communications Plan For more course tutorials
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Service Positioning and Communications
Plan Create a 10- to 12-slide presentation with
speaker notes, explaining a new service that you
will be offering. Explain how you will
differentiate and position your service. Provide
a communications plan strategy for your service,
apply the most important considerations from our
reading, and describe how these considerations
relate to your specific service.
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MKT 444 Week 3 Ultimate Escapes Messaging Paper
For more course tutorials visit www.tutorialrank.
com MKT 444 Week 3 Ultimate Escapes Messaging
Paper In this exercise you will be creating
messaging in support of an Ultimate Escapes
promotional marketing campaign. Select a
hospitality property such as a hotel, resort,
restaurant, or spa (either a real or fictional
property).
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MKT 444 Week 4 Crestwood Inn Evaluation For
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MKT 444 Week 4 Crestwood Inn
Evaluation Resource Crestwood Inn Case
Study Read the Crestwood Inn case study located
in Ch. 11 on page 312. Write a 1,050- to
1,400-word analysis paper.
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MKT 444 Week 4 Service Advertising Analysis For
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MKT 444 Week 4 Service Advertising
Analysis Create an 8- to 10-slide presentation
with speaker notes that includes five sample
advertisements from the hospitality service
industry. Focus on ads that make promises that
will be difficult to deliver within the service
experience.
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MKT 444 Week 5 Customer Retention and Loyalty
Presentation For more course tutorials
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Customer Retention and Loyalty Presentation Create
a 10- to 15-slide presentation with speaker
notes based on the service that the team created
in Week 3. Provide a clear explanation of the
relationship between customer loyalty and
customer retention. Consider emerging customer
retention programs, and build your customer
retention programs (which should include
relationship marketing, frequency marketing,
after marketing, and guarantees). Describe how
you will track your programs.
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MKT 444 Week 5 Mandalay Bay and Vegas Customer
Loyalty and Retention For more course tutorials
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Mandalay Bay and Vegas Customer Loyalty and
Retention Resource Mandalay Bay Case Read the
Mandalay Bay case study located in Ch. 14 on page
397. Write a 1,050- to 1,400-word paper
discussing the importance of customer retention
and loyalty in Las Vegas hotels, and include the
following
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