10 Ways To Improve Ranking Of Your Mobile Website

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10 Ways To Improve Ranking Of Your Mobile Website
Its almost two years since Google brought its
first ever mobile algorithm. Dubbed Mobilegeddon,
the algorithm was meant to ensure two things-
One, force desktop websites to go mobile, and
two, deliver an uncluttered user experience on
mobile. Google had an undeniable reason behind
the move. In the span of three years or so,
mobile devices toppled desktop websites in terms
of visitor traffic. Steps To Improve Your Mobile
Website Ranking- Thats exactly why Google
decided to switch to mobile-first indexing.
Google compelled business owners to take mobile
route and deliver a user experience in sync with
latest Google mobile friendly algorithm
guidelines. Mobile friendliness is now a norm and
an important ranking signal for the websites
running online. At times, when Google is
ruthlessly monitoring websites over its mobile
friendly guidelines, you need to relook at your
mobile SEO strategy. Despite having a mobile
website in place, if your business isnt
receiving expected traction, you have to tweak
your mobile SEO elements.
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Following are the most important mobile ranking
factors composed for your reference. Fix them
out to boost mobile website ranking. 1. Improve
Website Load Time-
Websites loading speed is an important ranking
factor. Studies say that websites appearing in
top 10 positions of SERP have average loading
time of 1.10 seconds or less. A fraction of
increase in loading time could drop your search
rankings drastically. No one likes to wait for
centuries to see information loaded. If your
website doesnt load in 3-4 seconds, users will
abandon your site. Website speed is mainly
responsible for the sudden upswing in bounce
rate. 2. AMP (Accelerated Mobile Pages)
Compatibility-
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Though, equally rewarding for a niche website,
AMP ensures great benefits for news websites and
blogs. AMP is designed using stripped down form
of HTML and CSS. No use of JavaScript at all.
The code cuts short the clutter and delivers a
super lightweight and uncluttered version of a
web page to the user. AMP makes webpages easily
searchable, and thus, pages load many times
faster than regular pages. This is why AMP has an
incredible impact both on rankings and
Click-through-Rates. 3. No More Flash-
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Flash is almost outdated. Browsers and websites
have stopped supporting Flash content anymore.
So, avoid having flash elements on your mobile
website. Not only they make browsing tedious for
readers, but also risk a penalty from Google for
hidden content. 4. Optimize Images-
Expressive images help readers understand the
content, context well. They are aesthetically
pleasing and tenders sound impact on viewers than
the text only content. Persuasive images make
websites a place worth visiting. However,
abundance of heavy images affects the sites
loading speed. To keep the website speed fast and
uninterrupted, optimize image dimensions and
file size. In addition, avoid using too many
images within the content unless necessary. 5.
Keep Away From Intrusive Interstitials-
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Using intrusive interstitial ads will drop your
site rankings. Annoying ads, kill users
interest in consuming your content, regardless of
the device being used. When its mobile,
tricking users with intrusive interstitial is a
sin. Mobile devices have a much smaller screen
to display content, so even a single pop-up can
obstruct content from being browsed and
read. Google sniffed the nuisance, thus
introduced an intrusive interstitial update
sometime back. The update listed out guidelines
for showing up interstitial ads on mobile
websites. Flouting these guidelines could result
in a considerable ranking drop. 6. Dont Use
Small Fonts-
Your website fonts are integral to the user
experience, especially when its a mobile
website. When a user opens a desktop website on a
handheld device, fonts shrink due to space
crunch. It creates trouble in reading site
contents. This happens as a page made for
standard PC display is shrunk to a size
compatible for mobile display. Keep the size of
heads and associated paragraphs up to a size
thats readable on mobile devices. 7. Avoid
Excessive Interlinking-
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Again, space crunch on mobile display limits the
number of links a content page may have. A
webpage on mobile should have 75 fewer links
than desktop pages. This increasingly helps in
improving UX. Its recommended not to place the
links too close to each other, as it creates
hurdles in tapping desired links. 8. Over
keyword Optimization-
Though, keywords remain important for search
rankings, over-optimization may kill the content
flow. Desktop websites have longer text where
keywords may be placed in a natural order. But
mobile sites have shorter texts due to space
scarcity, so it would be
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better to include limited keywords and phrases.
Dont intrude into the natural content flow by
over-optimizing your keywords. 9. Word Count-
When it comes to the word count, longer is
better. A lengthy content, if written wisely,
gains traction and improves rankings. This is
true for both Desktop and mobile websites. There
is no standard limit on how many words should a
content page have, yet, it should be long enough
to make the page context clear. However, while
publishing content for mobile sites, make your
content rich by the mobile screens standards.
Usually, a content page with word count between
700 to 1000 words is enough. 10. Social Signals-
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Social signals are an absolute advantage for your
website. Engaging people over different social
media platforms gives a visible boost to your
mobile website. Social networks are equally
important for mobile sites also as users spend a
good amount of their time on browsing social
networks to go. Sharing your mobile content with
your online communities on Facebook, Twitter and
other social network will be a rank booster.