Dynamic Keyword Insertion –Laser Targeting Prospects Online

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Dynamic Keyword Insertion Laser Targeting
Prospects Online
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Did you know that you can use dynamic keyword
insertion to get more targeted prospects online?
Internet marketers usually use this technology to
create more relevant ads but a lot of them don't
know that it can also lead to attracting more
qualified prospects. To know more on how this
process works, read on.
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As you may already know, dynamic keyword
insertion allows you to display more relevant
ads, depending on the search terms used by your
prospect. For example, in Google AdWords, which
are shown with organic search results, your ad
can display a headline that's more relevant to
your user. For example, your prospect is looking
for a pair of semi-formal leather shoes. Your
website incidentally offers all types of leather
shoes. You ad headline reads "Buy Leather
Shoes." By using a software, your ad can
dynamically change into something more relevant
like "Semi-Formal Leather Shoes."
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That's basically how dynamic keyword insertion
for landing pages and advertisements work. They
simply replace existing keywords with more
relevant ones. In the case of the example above,
having a more relevant ad laser targets your
audience. It attracts those who are interested in
your specific product.
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When applied in landing pages, dynamic keyword
insertion does the same. Instead of simply
displaying generic content, you are able to show
your visitor content that's tailored for his
need. Following the example above, your keywords
within the body of the web page can change into
the search terms used by the prospect to get to
your site. This allows you to keep your prospect
interested in your website, feeling that it was
created exclusively and specifically for him.
This kind of feeling makes online selling much
easier.
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In online marketing, getting just any kind of
traffic is not enough. As much as possible, you
want to get traffic that's actually interested in
what you have to sell. You want traffic that's
deeply interested in what your website can offer.
That's the kind of traffic that actually buys and
not just lurks around. And with dynamic keyword
insertion, getting more targeted traffic is
easier.