BEHAVIOURAL ECONOMICS AND DIGITAL MARKETING

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BEHAVIOURAL ECONOMICS AND DIGITAL MARKETING
Customer Growth strategy study as of today
delivered by people like us from consulting firms
to a client are primarily, if not solely,
premised on analytics related to customer
behaviour captured from customer actions related
to his buying of products, of clients interest or
other related or unrelated consumptions
indicating his life style, correlation,
association of various social, cultural, regional
coalitions that he possesses,  his various likes
or aspirations as expressed in social media etc. 
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However,a part which gets so overlooked in such
branding strategy, growth strategy or customer
experience management strategy study is the
linking of Behavioural Economics - theories,
tenets arising from the confluence of three
streams of study - (i) neuroscience, (ii)
psychology and (iii) economics, responsible for
determining  his asset (read product here) buying
pattern. Laureate Richard Thaler has given this
subject a formal recognition, a theoretical basis
and also secured the subject a recognition from
the practical world as to how to analyse human
psychology producing outcomes that can be
influenced or followed by the marketing people or
people in money market.
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INTUERI CONSULTING LLP
We are an international team of ex-partners,
leaders and directors from Big 4 consulting firm,
academicians from reputed institutes, senior
partners from law firm and data scientists who
are collaborating to launch this INTUERI
initiative based on our 20 years of advisory
experience, market knowledge and vast clients
connects within and outside India.
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Business leaders and traders get nervous because
of geopolitical and macro-economic shocks. This
makes the market volatile and comes as major
business risks which unless addressed at the
right time can be a threat to any organization.
An analysis showed that global markets got
impacted around 10 when any such political or
economical shakes happened be it oil shocks, flu
epidemics or financial recessions. On the other
hand, companies fail to leverage the benefits of
trade policies or bilateral agreements and miss
opportunities. Right interpretations of the
policies and agreements come late.
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CONTACT US
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Waterside, Sector V Salt Lake, Kolkata, West
Bengal 700091
91 9007127283
https//intueriglobal.com/about.php