Importance Of Customer Relationship Management -CRM - PowerPoint PPT Presentation

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Importance Of Customer Relationship Management -CRM

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Importance of customer relationship management or CRM for business – PowerPoint PPT presentation

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Title: Importance Of Customer Relationship Management -CRM


1
Importance of Customer Relationship Management
(CRM)
2
Your company offers amazing products or services
which your customers really love.
3
Your marketing team is acquiring new customers.
4
All seems to be going well.
5
But, look closer. There might be a problem that
you havent noticed yet.
6
Are you missing out on referrals from your
existing clients?
7
While you are acquiring new customers, are you
losing out your existing clients to the
competition?
8
Are you paying more to increase company profits?
9
Depending on the industry, experts indicate that
It is five to ten times more costly to acquire a
new customer than it is to keep and develop an
existing customer.
Existing clients have a much higher chance of
buying.
Loyal customers promote your business. Customer
referrals are still one of the key sources of new
business.
10
Thats why its important to build strong
relationship with customers. The better
the relationship, the easier it is to conduct
business and generate revenue. 
11
Thats why its important to build strong
relationship with customers. The better
the relationship, the easier it is to conduct
business and generate revenue. 
But, at the same time, new customer acquisition
will always be a business driver.
12
To maximize the revenue, while acquisition
should be a constant activity, retention of
existing customer should also be an important
focus area.
Customer Relationship Management tools help
achieve customer profitability maximizing balance.
13
CRM helps in managing company interaction with
customers using various tools and techniques to
evaluate customer data and interactions. It
helps in improving marketing strategies to retain
existing customers, improve customer service,
attract new customers , improve sales process and
reduce customer acquisition costs.
How to use CRM to build profitable customer
relationships
CRM
14
How To Get Started With Customer Relationship
Management?
15
Cymetrix Software is a Salesforce CRM Consulting
Partner and has successfully implemented
Salesforce for clients in various industries
across the globe.
To understand whether CRM is the right solution
for your business and to get consultation for
your CRM project, contact Cymetrix Software. 
www.cymetrixsoft.com
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