What’s What on AI in Marketing

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Whats What on AI in Marketing
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If Google Trends is any indication, interest in
artificial intelligence (AI) has increased
steadily every year since 2012.
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• That is great news for its developers and the
  businesses that benefit from its use, but
  unfortunately, many people just hear the hype
  about it and dont understand its substance. When
  it comes to AI, its common to see the following
  types of exaggerated headlines

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• AI Will End Humanity as We Know It
• After Beating a Human at a Board Game, AI Poised
  to Take Over the World
• AI Can Solve Every Business Problem in Existence

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• While theres no doubt that AI can and does
  transform the personal and working lives of
  millions, its important to maintain realistic
  expectations about it. It absolutely will disrupt
  marketing as well as many other industries.

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• Because of AI, future generations will live in a
  world that seems like science fiction compared to
  the technology we have today.
• With its unprecedented growth rate, AI receives
  a lot of attention both online and offline.

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• Since much of it amounts to little more than
  hype, its up to you to sort out what is true
  about using AI and what is an exaggerated claim.
  This can be challenging to do when youre new to
  the world of AI.

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• The biggest concern that people seem to have
  related to using AI is that it will put them out
  of a job. This can lead them to become anxious
  and believe many false assumptions about AI.
  Before you believe any AI hype, positive or
  negative, take the time to conduct your own
  research.

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• Here are three things to watch out for as you
  do
• Not everyone uses the term artificial
  intelligence correctly. It includes many
  technologies, such as deep learning, machine
  learning, and neural networks.

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• The term AI is a broad one that people can
  interpret in numerous ways. Although some news
  writers and people in business refer to these
  concepts with the blanket term of AI, they dont
  mean the same thing. Instead, they describe
  unique and specific technologies that have some
  relation to one another.

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• Until people understand this concept, they will
  continue to have many misconceptions. Using AI
  consists of tools with the capability to complete
  certain tasks instead of a single technology that
  can complete nearly everything.

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Use logic to evaluate scare tactics about AI.
Sensational news sells, which is why many news
writers resort to developing headlines screaming
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• that AI will soon replace humans on the job.
  While job loss is possible in certain industries,
  its more important to understand how AI impacts
  the transformation of your job and acquire the
  information you need to cope with the massive
  changes.

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• For example, you can expect AI to automate many
  sales and marketing tasks. Your job may very well
  be in jeopardy if you dont evolve. The exciting
  news is that AI will create new career paths as
  well as enhance the work people do on the job
  right now.

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• Professionals who work with AI will become more
  concerned with productivity and individual
  performance. As companies continue to invest in
  AI technology, it will free up marketing teams to
  work on tasks of greater importance that bring in
  more revenue for the company.

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• Those who embrace rather than fear AI will find
  that their role in business continually evolves.
  It will also help to form a stronger spirit of
  cooperation between marketing and sales. When you
  overlook the hype about AI and understand it in
  context, it makes an excellent on-the-job tool.

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Some business owners only think theyre using
AI. It can be easy to feel confused with such a
new technology.
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• People sometimes assume theyre using AI when
  theyre only trying to make sense of one of its
  tools. Additionally, its common for businesses
  to include AI in their marketing campaigns
  whether they use it or not. Just the idea that a
  company is using the latest technology is
  attractive to many customers.

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• Part of the problem lies in the way that some
  company leaders describe automated tasks
  completed by their employees. Although these
  leaders offer useful tools and reference
  legitimate case studies, they could be just
  buying into the AI hype for marketing purposes.

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• This can create a problem for marketers who want
  to test a solution before making a financial
  commitment to it. You might experience the
  frustration of buying an AI tool only to discover
  the features you counted on are still in the
  planning stages.

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• You could even buy a research tool thinking it
  uses AI when it really doesnt.
• Before you agree to buying an AI solution for
  your business, ask a lot of questions and
  complete your own unbiased research. Please reach
  out to Call Sumo with additional questions about
  AI.

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• We love what it can do for our customers and
  would be happy to help you understand it better.