6 Sure Fire Facebook Strategies for Small Businesses

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6 Sure Fire
STRATEGIES
FOR SMALL BUSINESSES
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Facebook is leading the social media revolution.
It has become one of the most widely used online
marketing tools for business, so it makes perfect
sense for YOUR business to have a Facebook
presence. We show you how to harness the power
of the worlds largest social network for your
company with our six simple rules for promoting
your Facebook page.
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1. CREATE SHAREABLE CONTENT
Shareable content is a post that directly
benefits your audience. When a fan shares your
post, it appears on their timeline and their
friends news feeds.
So creating shareable content is important for
page exposure and acquiring new Likes.
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2. MEASURE AND ADJUST
Once 30 people have liked your page, youll be
able to see your Page Insights, which will tell
you all about how your audience is responding to
your content. Page Likes, Post Reach and
Engagement tools are just some of the things you
can use to track your best performing posts.
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3. BE AVAILABLE
People love an authentic presence online, so be
conversational and share what you are genuinely
interested in. Remember that its about quality
not quantity. Respond to both good and bad
feedback. Experiment with post types and times.
You can even schedule your posts on Facebook,
which is a godsend for businesses without a
dedicated social media manager.
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4. DONT BE TOO FORMAL
Say goodbye to formalities and loosen up a bit.
People on Facebook are there primarily to catch
up with friends, so if you want their attention,
you have to talk to them as though you are just
another friend to encourage interaction rather
than sounding like a marketer. People dont go on
Facebook to read sales pitches.
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5. GIVE CREDIT WHERE CREDIT IS DUE
Do not take credit for an image that does not
belong to you. This doesnt mean that you cant
share an image your think that your audience
would love to see on your page. It simply means
that you should, give credit where credit is due.
Adding a link to the original source builds
credibility and trust with your audience
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6. DONT IRRITATE YOUR FOLLOWERS
Its good to have an active page but people are
quick to say if something is not to their liking.
The aim is to be consistent and to post
regularly, but dont overdo it.
Ask yourself questions such as would my
audience share this?, would they find it
interesting?, would they like to see this in
their newsfeed?. If the answer is yes, then POST
it!
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Facebook is leading the social media revolution.
It has become one of the most widely used online
marketing tools for business, so it makes perfect
sense for YOUR business to have a Facebook
presence. We show you how to harness the power
of the worlds largest social network for your
company with our six simple rules for promoting
your Facebook page.
PRESENTED BY
www.digitalmarketersmag.com