Creating Better Content for the Target Audience

1
Creating Better Content for the Target Audience
2

• When creating a content marketing framework, it
  is essential to know the target audience.
• The content marketing roadmap must include
  evaluation of different audiences both within and
  outside the organization. This must be performed
  on a regular basis.
• In a B2B environment, it is imperative that an
  entrepreneur must write content specifically for
  its audience.
• For this it is essential to identify unique
  personas that are dedicatedly interested in the
  entrepreneurs brand/service.
• Buyer persona development is a positive trend,
  which, if done in a proper manner, becomes a
  strategic asset and develops definitive
  advantages to organizations.

3

• Now the question arises how to research buyers
  for content marketing.
• The key challenges for B2B marketers can include
• What should it look for?
• The objective must not be just to know the
  statistical representation of the audience but
  also to appreciate the subtle distinctions of the
  buyers thought processes.
• What resources must it use?
• To start with, Esources is a good source. This is
  UKs largest directory that allows businesses to
  get instant access to more than 150,000 verified
  wholesale and drop ship suppliers from across the
  globe.

4

• Here are a few strategies to develop buyer
  personas.
• Reach out to current customers
• Interact with them so that you will get an
  insight into their decision making process.
• Profile your prospective buyers
• Leverage the traffic to your website and garner
  information about your prospective customers.
• You may also make use of marketing automation
  technology that will enable you to streamline and
  automate marketing tasks.
• Make use of web analytics

5

• Web analytics enables businesses to analyze the
  behavior of website visitors and assist in
  reaching out to more prospects, and retain
  existing customers for goods and services.
• This approach will also help in creating content
  so that you can personalize the website to
  prospective customers that visit your website
  frequently.
• Get insights from competitors
• Make effort to study competitors in all possible
  manners. Get hold of any in-depth case study the
  competitor may have published.
• According to an Esources review, Esources has
  greatly helped business get an insight to
  numerous B2B companies.

6

• Dig into industry specific social networks
• Social networks offer a wonderful opportunity to
  interact and engage with audiences.
• Such networks also help in aggregating more data
  on the demographic of the B2B buyer.
• Attend events and seminars
• Events and seminars provide opportunities to
• have discussions with industry captains and
  prospective buyers.
• get an understanding on what technologies
  prospects are utilizing.

7

• Summary
• In a B2B scenario, companies must develop buyer
  personas for their target audience.
• A buyer persona is an illustration of your
  prospective buyers preferences and behavior when
  they visit your website.
• Personas finally help with content creation a
  key to B2B marketing success.
• In a survey, it is noticed that development of
  personas can result in
• A noticeable increase in length of website visits
• Increase in market generated revenues
• Escalation in the number of pages visited

Thank You