Event company KC: 22 - Volume: 1900

1
(No Transcript)
2
Building a brand is important whatever your
industry. In terms of your event company, your
brand is important to establish your identity and
services to the client, and your events to your
delegates and guests. Think of any big or
well-loved event from festivals like Coachella
and Glastonbury, to sports events like Wimbledon,
or even charity events like Comic Relief. These
events have a defined identity, a whole culture
surrounding them, and they evoke more than just a
gig or tennis match. Were not saying you need to
go big. But defining your brand will solidify
your identity and make it clear to others what it
is that you do.
3
If you have a clear view of your goals, theyre
easier to achieve. And if you have a muddled view
of what your aims are as an event company, your
clients will too. You need to know what you want
to deliver. The clearer it is to you, the clearer
it will be to your clients and attendees. So
whether youre just starting out, or hosting your
fiftieth event, make sure you have clear aims for
what you want to deliver, and what your
priorities are.
4
Getting a big audience is great, but if its the
wrong crowd for the style or type of event you
are hosting, youll have your work cut out. You
want your event to be relevant and memorable. Say
youre hosting comedy awards for young people,
and the people youve invited are all middle-aged
funeral directors. You know youve got the wrong
crowd, and suddenly, your event isnt going to
have the impact and recognition it deserves.
Thats an extreme example, but it makes it clear.

5
After you have your aims in mind and your
audience in sight, you need to make sure youre
representing yourself well. Not only does
everything you say matter, but how you say it.
After the time spent researching and defining
who you are and what you stand for, you cant let
it fall by the wayside. Establish a tone to use
throughout your event company site and all
communications that emphasises your personality
and what your goal is. Make sure this identity is
reflected in your design too, even down to
choices like colour scheme and fonts.
6
Contact Us
https//smscampaign.co.uk/event-company-branding/
7
(No Transcript)