VT Writing Tutorial

1
Orientation Writing Intern

• Office 1302B, D Mall, Netaji Subhash Place,
  Pitampura, Delhi 110034 (Use google maps - Video
  Tailor).

Made By Alvin Divyank Lakra
2
Quick brief

• Founded in 2014 (single proprietorship firm,
  later registered as a Private Limited Company
  called Emprise Productions Pvt. Ltd 10th
  August, 2016)
• Founder Sachi Singla
• Directors Sachi Singla, Raja Singla
• All the clients meetings held at Office 1.
• Office 2 147, Deepali Enclave, Near Deepali Gate
  2, Deepali, Pitampura, Delhi 110034 post
  production team, and shooting arena is there for
  the shoots. Shooting arena used for miniature
  shoots, or video shoots, however unlike like a
  typical photo studio, operations vary. (i.e.,
  limited use for videos or creative photography)

3
Company Policies

• Transparent and fixed Pricing model. We dont
  quote after knowing how deep a clients pocket
  is. Our prices are as per the video quality
  offered.
• Our save the date videos (wedding invitation
  videos are sold worldwide), and we are known for
  our creative save the date videos pan world.

4
Roles of the Writing Intern

1. SEO Management
2. Writing Skills
3. SMO Management
4. Blog Writing
5. Guest Posting

5
SEO Management

• Search engine optimization is essential for
  marketers. When you optimize your web pages --
  including your blog posts -- you're making your
  website more visible to people who are looking
  for keywords associated with your brand, product,
  or service via search engines like Google.
• You will be required to keep in mind a few
  pointers while writing the articles, namely
• 1.Do your research Keyword research is essential
  for on page optimization. Chances are you are
  naturally including keywords without realizing it
  simply by providing valuable content on a topic.
  However, there are a variety of tools and
  techniques for finding related keywords relevant
  to your blog post that you may not have
  considered. The Google Adwords Keyword Tool and
  semrush.com both offer great tools that allow you
  to find keywords related to your topic and even
  spy on your competition to see what words and
  phrases they are targeting to bring traffic to
  their sites.

• 2.Utilize keywords throughout your post Once you
  have targeted a couple of valuable, relevant
  keywords, it is important to place them where
  they will have the most impact for humans and
  search engine crawlers indexing your content. Try
  to include them in the following places
• Title
• Headings and subheadings
• Introductory sentence
• Concluding paragraph
• Anchor text (text you hyperlink to other related
  pages on your site)
• Title tags and meta descriptions
• A word of caution Dont engage in keyword
  stuffing, which is the act of filling your
  content with so many keywords that it becomes
  difficult to read. Not only will this irritate
  your blog followers, it will also get you
  penalized by Google. A couple of strategically
  placed keywords will do the trick.

6
SEO Management

• 3.Optimize your images Whenever you upload a
  photo to your blog, be sure to include keywords
  in the file name and fill out the alternate text
  field with a brief, keyword rich description of
  the photo.
• 4.Reference others with links When you mention
  another blogger or article in your blog post,
  include a link to the information you are
  referencing. Not only is it good blogging
  etiquette, but you may also get lucky and receive
  a link back. Quality links are a valuable
  commodity for any site looking to rank higher in
  search engine results pages.
• 5.Give readers the opportunity to subscribe to
  your blog Include prominently placed RSS or Feed
  Subscription Buttons and offer viewers the
  ability to subscribe to your posts via email when
  possible. This allows your blog followers to have
  instant notification of your latest posts without
  having to periodically check your site for new
  content.

• 6.Use social media to broaden the reach of your
  blog posts As a small business, you may be
  utilizing Facebook, Twitter, Google, or other
  social media sites to create connections with
  potential and current customers. Why not promote
  your blog content on these sites for even more
  web exposure? Free programs like Hootsuite make
  it easy to post links to your latest blog post on
  all of your social media sites with just a couple
  of clicks. You can even schedule your posts ahead
  of time!

7
Include these 12 keywords in specific parts of
your post

• Where are the best parts of your posts to include
  these terms so you rank high in search results?
• There are four essential places where you should
  try to include your keywords headline, headers
  and body, URL, and meta description.
• a) Title
• The title (i.e., headline) of your blog post will
  be a search engine's and reader's first step in
  determining the relevancy of your content, so
  including a keyword here is vital.
• Be sure to include your keyword within the first
  65 characters of your headline, which is just
  about where Google cuts it off on search engine
  results pages (SERPs). Technically, Google
  measures by pixel width, not character count,
  and it recently increased the pixel width for
  organic search results from approximately 500
  pixels to approximately 600 pixels, which
  translates into around 65 characters.
• Long title? When you have a lengthy headline,
  it's a good idea to get your keyword in the
  beginning since it might be cut off in SERPs
  towards the end, which can take a toll on your
  post's perceived relevancy. In the example below,
  the title goes over 65 characters, so it can be
  front-loaded it with the keyword for "on-page
  SEO."

8
Include these 12 keywords in specific parts of
your post

• b) Headers Body
• Mention your keyword at a normal cadence
  throughout the body of your post and in the 
  headers. That means including your keywords in
  your copy, but only in a natural, reader-friendly
  way. Don't go overboard at the risk of being
  penalized for keyword stuffing. Before you start
  writing a new blog post, you'll probably think
  about how to incorporate your keywords into your
  post. t shouldn't be your only focus, nor even
  your primary focus.
• Whenever you create content, your primary focus
  should be on what matters to your audience, not
  how many times you can include a keyword or
  keyword phrase in that content. Focus on being
  helpful and answering whatever question your
  customer might have asked to arrive on your post.
  Do that, and you'll usually find you naturally
  optimize for important keywords, anyway.
• c) URL
• Search engines also look to your URL to figure
  out what your post is about, and it's one of the
  first things it'll crawl on a page. You have a
  huge opportunity to optimize your URLs on every
  post you publish, as every post lives on its own
  unique URL -- so make sure you include your one
  to two keywords in it.
• In the example below, we created the URL using
  the long-tail keyword we were trying to rank for
  3D animated videos."

9
Include these 12 keywords in specific parts of
your post

• d) Meta Description
• Your meta description is meant to give search
  engines and readers information about your blog
  post's content -- so be certain to use your
  long-tail term so Google and your audience are
  clear on your post's content. At the same time,
  keep in mind that the copy matters a great deal
  for click rates -- the more engaging, the better.
• To review, a meta description is the additional
  text that appears in SERPs that lets readers know
  what the link is about. The meta description
  gives searchers information they need to
  determine whether or not your content is what
  they're looking for, and ultimately helps them
  decide if they'll click or not.
• In addition to being reader-friendly (compelling
  and relevant), your meta description should
  include the long-tail keyword you are trying to
  rank for, because if we're doing blogging right,
  that keyword is representative of the contents of
  your post.
• In the example down right, the term is bolded in
  the meta description -- helping readers make the
  connection between their search term and the
  result -- and the copy "get inspired" catches
  attention and compels clicks.

10
Optimize your images

• Blog posts shouldn't only contain text -- you
  should also include images that help explain your
  content. But search engines don't just look for
  images. Rather, they look for images with alt
  text.
• Because search engines can't "see" images the
  same way humans can, an image's alt text tells
  them what an image is about -- which ultimately
  helps those images be found in search. Alt text
  also makes for a better user experience, as it'll
  display inside the image container when an image
  can't be found or displayed, and can also improve
  accessibility for people with poor vision who are
  using screen readers.
• Adding keywords to your alt text may seem minor
  -- and it isn't going to impact your search
  rankings as much as other things on this list.
  But it isworth the extra minute it takes to
  change the name from "IMG23940" to something
  accurate and descriptive, like "puppies-playing-in
  -basket"

• Don't use too many similar topic tags
• Topic tags can help organize your blog content,
  but if you overuse them, they can actually be
  harmful. If you have too many similar tags, you
  may get penalized by search engines for having
  duplicate content.
• Think of it this way When you create a topic
  tag, you also create a new site page where the
  content from those topic tags will appear. If you
  use too many similar tags for the same content,
  it then appears to search engines as if you're
  showing the content multiple times throughout
  your website. For example, topic tags like
  "blogging," "blog," and "blog posts" are too
  similar to one another to be used on the same
  post.

11
Don't use too many similar topic tags

• If you're worried that your current blog posts
  have too many similar tags, take some time in the
  near future to clear them up. Choose about 1525
  topic tags that you think are important to your
  blog and that aren't too similar to each other,
  and then only tag your posts with those keywords.
  That way, you won't have to worry about duplicate
  content.

• Link internally when possible.

• Inbound links to your content help show search
  engines the validity or relevancy of your
  content. The same goes for linking internally to
  other pages on your website. If you've written
  about a topic that's mentioned in your blog post
  on another blog post, ebook, or web page, it's a
  best practice to link to that page. Not only will
  internal linking help keep visitors on your
  website, but it also surfaces your other relevant
  and authoritative pages to search engines.
• If you're looking for more internal links to add
  to your post but aren't sure which would be
  relevant, you can click "Explore some internal
  links you might use in this post" for a list of
  recommendations.

12

• Copy-paste the links on a web browser
  https//www.youtube.com/watch?voXfA3-7B6H8
• https//www.youtube.com/watch?vzhSnj3jR_6c

13
Writing Skills

• Youll be working on wordpress. It provides all
  the tools for you to begin your blogging journey.
• Ease of access and tools to help you write.
  Familiarize yourself with it.

14
Writing Skills

• Give your article a name that is sync with focus
  keyword.
• A good title is just as important as a good
  article.
• On the right-hand side you can see whether or not
  your article is suitable for readability and SEO,
  green meaning youre good to go.

15
Writing Skills

• The posts page will show all the articles that
  have been published by other writers, their
  progress.
• It is important to remember the title of your
  article as trying to edit others work will be
  taking over their work unless and until needed or
  asked of you to do the same.
• This is to prevent deletion, duplication of work.

16
Writing Skills

• These two images will need you to specify the
  format, categories, tags.
• They serve the purpose of increasing the
  articles visibility on the internet through SEO.
  So choose carefully.
• The featured image is essential is present a
  visually appealing aesthetic.

17
Writing Skills

• Ensure that you get green lights in readability.

18
Writing Skills

• Yoast SEO will help you to create the link, and
  the web adress of your article to appear before
  other articles of the same type.

19
Writing Skills

• Yoast SEO (contd.) write such that the color bar
  under it is green.
• The length of the sentence is only effective if
  the title makes any sense, relevant to the
  subject.

20
Writing Skills

• Ensure that you get green lights in analysis.

21
Writing Skills

• As a blogger you would be required to have a good
  grasp over the English Language.
• By reading the previous slides you might have
  become acquainted with the inner workings of blog
  posting. More importantly the usage of words.
• Following slides will show you the screenshots of
  the wordpress where you, the intern will be
  working to deliver quality work with regard to
  articles and pages.

• However, before you start wed like to take a
  short test to evaluate your writing skills
  LINK

22

• Copy-paste the links on a web browser
  https//www.youtube.com/watch?v9JGLtl-01nU
• https//youtu.be/8OBfr46Y0cQ

23
SMO Management

• Social media optimization (SMO) is the use of a
  number of outlets and communities to generate
  publicity to increase the awareness of a product,
  service brand or event. Types of social media
  involved include RSS feeds, social news and
  bookmarking sites, as well as social networking
  sites, such as Facebook, Twitter, video sharing
  websites and blogging sites.
• SMO is similar to search engine optimization, in
  that the goal is to generate web traffic and to a
  site and increase awareness for a website. In
  general, social media optimization refers to
  optimizing a website and its content to encourage
  more users to use and share links to
  the website across social media and networking
  sites. SMO also refers to software tools that
  automate this process, or to website experts who
  undertake this process for clients.

24
SMO Management

• In its simplicity, SMO enables you to drive more
  traffic, interaction, and conversion while
  learning about your target audience and capturing
  tangible metrics to gauge your social media
  initiatives. Consider these benefits
• Social SEO  More shared links depicts you as an
  authority to search engines and improves
  SEO. Facebook, Twitter, and LinkedIn all feature
  top shared content as Top News, Top Tweet,
  and Top Headlines providing more opportunities
  to drive traffic.
• User Generated Content (UGC)  Content created
  and curated by users carries greater influence
  and travels faster than doing it on your own.
  Voice of the customer (VoC) feedback, questions,
  testimonials, and insights surface through social
  interaction, discussion, and sharing.
• Social Proof  Lots of comments or shares proves
  that content is read- and share-worthy. Featuring
  these counts can increase social follows, article
  click-through rates, shared links, and inbound
  links.
• Social User Experience  Users appreciate the
  opportunity to participate in discussions and are
  generally willing to share or discuss content
  they like or dramatically dislike. Open
  discussion builds a community around the topic.
  Empowering users to more easily speak out about
  your content helps build brand ambassadors.
• Social Metrics  Comments, subscribes, and shares
  are all useful metrics for measuring the quality
  of blog content and the success of social media
  tactics. Tip Tools like PostRank and Collective
  Intellect can be used for measuring social
  engagement for your blog and competitors.

25
SMO Management

• Blog SMO Objectives
• SMO is a conversion optimization activity for
  social media, so you need to identify the action
  for which youre trying to optimize conversion.
• The following list displays different sections of
  a blog website and the respective social actions
  to optimize
• Website Global Template Get users to visit your
  social accounts, subscribe to updates, and follow
  you socially.
• Blog/News Page Get users to follow you socially,
  click-through to articles, click-through to
  author pages, and share or rate content.
• Author Bio Pages Get users to socially follow
  authors and click-through to their articles.
• Article Get users to share, bookmark, rate,
  comment on, and link to the article.
• Article Commenting Get users to comment, rate
  comments, and interact with other commenters.
• There will be a conversion rate for each of these
  activities. (e.g., One in 10 people share the
  article 0.1 percent conversion.) Tip Use A/B
  testing to determine which tactics work best.

26
SMO Management

• The goal of SMO is to strategically create
  interesting online content, ranging from
  well-written text to eye-catching digital photos
  or video clips that encourages and entices people
  to engage with a website and then share this
  content, via its weblink, with their social media
  contacts and friends.
• CORRELATION WITH SEO
• Social media optimization is becoming an
  increasingly important factor in search engine
  optimization, which is the process of designing a
  website in a way so that it has as high a ranking
  as possible on search engines. As search engines
  are increasingly utilizing the recommendations of
  users of social networks such as Facebook Twitter,
   YouTube, LinkedIn, Pinterest, Instagram and Googl
  e to rank pages in the search engine result
  pages.
• The implication is that when a web page is shared
  or "liked" by a user on a social network, it
  counts as a "vote" for that webpage's quality.
  Thus, search engines can use such votes
  accordingly to properly ranked websites in search
  engine results pages.
• Primarily, SMO focuses on driving web traffic
  from sources other than search engines, though
  improved search engine ranking is also a benefit
  of successful social media optimization. Further,
  SMO is helpful to target particular geographic
  regions in order to target and reach potential
  customers. This helps in lead generation (finding
  new customers) and contributes to high conversion
  rates (i.e., converting previously uninterested
  individuals into people who are interested in a
  brand or organization). 

27
SMO Management

• According to technologist Danny Sullivan, the
  term "social 'media optimization" was first used
  and described by marketer Rohit Bhargava on his
  marketing blog in August, 2006. In the same post,
  Bhargava established the five important rules of
  social media optimization. Bhargava believed that
  by following his rules, anyone could influence
  the levels of traffic and engagement on their
  site, increase popularity, and ensure that it
  ranks highly in search engine results.
• Bhargava's initial five rules were more
  specifically designed to SMO, while the list is
  now much broader and addresses everything that
  can be done across different social media
  platforms. The Social Media Strategy may
  consider
• Objectives e.g. creating brand awareness and
  using social media for external communications.
• Listening e.g. monitoring conversations relating
  to customers and business objectives.
• Audience e.g. finding out who the customers are,
  what they do, who they are influenced by, and
  what they frequently talk about. It is important
  to work out what customers want in exchange for
  their online engagement and attention.
• Participation and content e.g. establishing a
  presence and community online and engaging with
  users by sharing useful and interesting
  information.
• Measurement e.g. keeping a record of likes and
  comments on posts, and the number of sales to
  monitor growth and determine which tactics are
  most useful in optimizing social media.

28
SMO Management

• Group and display social account icons in a
  prominent location Display social account icons
  in the footer. (Consider scaling the size or
  adjusting the style to prevent a totally
  redundant look and feel). For each icon use a
  consistent size and style. A variety of free
  social icon sets are available for download.
  Choose or design icons that are relevant to your
  website theme.
• SMO Objective Get users to follow you socially,
  click-through to articles, click-through to
  author pages, and share or rate content.
• Display articles meta data (author name, posted
  date)
• Display a date proximate to the title. Users are
  drawn to recent or time-significant content, so
  dates can aid click-through rates.
• Authors have fan bases, so display their name
  (first and last) with a link to their bio page.
  (This allows users to click-through to view other
  articles by the author in case the particular
  topic isnt of interest, but the author is.) If
  space allows, consider including a small
  avatar/photo of the author to help with
  recognition.

29
SMO Management

• Include articles image thumbnail/Featured Image
• A quality image thumbnail is more eye-catching
  than text and helps inspire click-throughs. Some
  sites, like The Oatmeal, make unique image
  thumbnails that include the title for each
  article. Incorporating the title in the thumbnail
  is totally optional just provide a relevant
  image that will visually grab attention. (Both
  the title and the image thumbnail should link to
  the article).

30
SMO Management

• Display articles social proof ( shares,
  comments, votes)
• Display counts for comments and share buttons as
  small, consistently sized icons. Ideally feature
  the one or two social networks that receive the
  most shares for the website. Dont provide too
  many share buttons as they can clutter the
  display. The focus here is to provide social
  proof that the content is read- or share-worthy
  and then entice users to further investigate the
  buzz. By including the top share buttons, speed
  sharers can still share the article without
  clicking through.

31
SMO Management

• Provide a sneak peek, not the whole article
• Size and format article blocks to clearly
  distinguish an article page from the blog home
  page. If you want users to share and re-share
  your content, the links need to point to the
  right destination.
• Restrict abstract length accordingly to ensure
  that more than one article is clearly visible
  above-the-fold. (Check your web analytics for
  visitor screen resolutions and sizes to determine
  the best height.) Boxed borders or similar
  formatting also help to distinguish featured
  posts from the main article.
• Provide a click-through call-to-action
• Direct users to click-through to read the article
  with a literal button or link. Use a simple,
  clear call-to-action such as Read More or
  Continue Reading. Ideally use a color opposite
  the dominant website color to ensure the action
  stands out. (i.e., if the site is dominantly
  blue, a red or orange action color would work
  best).

32
SMO Management

• Author Bio Pages
• SMO Objective Get users to socially follow
  authors and click-through to their articles.
• Provide a descriptive author bio
• Display the authors bio to help justify them as
  a subject matter expert and introduce them to
  readers. The focus should be on experience,
  education, and awards/recognition relevant to
  blog content. Its acceptable to Include a small
  snippet of non-controversial fun facts (e.g.,
  favorites, hobbies, etc.) to present the author
  as a real human being and engage readers on a
  personal note.
• Include links to authors social media accounts
• Display the authors social media accounts and
  usernames to entice users to follow and mention
  the author in blog posts.
• List links to authors recently published
  articles
• List published articles by the author below their
  bio. (Follow the Blog/News Page SMO guidelines
  when listing the articles.) Use pagination as
  needed.

33
SMO Management

• Author Bio Pages
• SMO Objective Get users to socially follow
  authors and click-through to their articles.
• Provide a descriptive author bio
• Display the authors bio to help justify them as
  a subject matter expert and introduce them to
  readers. The focus should be on experience,
  education, and awards/recognition relevant to
  blog content. Its acceptable to Include a small
  snippet of non-controversial fun facts (e.g.,
  favorites, hobbies, etc.) to present the author
  as a real human being and engage readers on a
  personal note.
• Include links to authors social media accounts
• Display the authors social media accounts and
  usernames to entice users to follow and mention
  the author in blog posts.
• List links to authors recently published
  articles
• List published articles by the author below their
  bio. (Follow the Blog/News Page SMO guidelines
  when listing the articles.) Use pagination as
  needed.

34
SMO Management

• Article
• SMO Objective Get users to share, bookmark,
  rate, comment on, and link to the article.
•  Prepare a well-written, share-optimized title
• Employ a variety of headline copywriting tips to
  entice readers and ensure the title makes sense
  outside of your websites context. Always begin
  the title tag with the page heading (title
  heading) and optionally append other data like
  site name.
• For SEO purposes, the title tag should be no
  longer than 70 characters. To optimize
  retweetability, the title heading should be no
  longer than about 98 characters. (i.e. 140-char
  limit    20-char shortened URL    15-char
  username    7-char RT prefix and spaces)
• Long titles that include data beyond the title
  heading are not ideal for sharing. Single-click
  share buttons like Facebook Like automatically
  pull the whole title tag, so users dont have an
  option to edit and trim excess. Plan ahead for
  this! Exclude categories or site structure
  breadcrumbs from your title tags they add no
  value on shared links.
• Note SEO and SMO tactics for optimizing title
  tags sometimes conflict. Balance priorities
  accordingly based on your business goals and
  optimal user experience.

35
SMO Management

• Include an enticing meta description
• Write a quality description in less than 155
  characters that will entice users to click
  through. Do not repeat the title heading in the
  meta description because the description is
  always displayed immediately below the title.
  (Note Dont obsess over keywords for SEO,
  because meta description is not a ranking factor
  for Googles algorithm. However, bear in mind
  that the rights words highlighted in search
  results can aid usability and click-throughs.)
• A complete description may occasionally be
  optional for SEO, but its always required for
  SMO. Single-click share buttons automatically
  pull meta data, so having no description means
  youre missing out on providing valuable text
  that would entice click-throughs.
• Once submitted, these descriptions arent
  editable. Dont leave it up to a stranger to
  write a quality enticing description for you. A
  missing or poorly written description can
  discourage users from sharing your content. Its
  not the readers job to entice users to view your
  content. Do your job and write a good description
  already.

36

• Copy-paste the links on a web browser

37

• Now, we will learn about what is Guest Post and
  how its done?

Guest Posting Unit done by Sahil Bajaj
38

• A guest post is a post done on third party
  website. i.e. for some other website, that is not
  owned and operated by us. A guest post helps in
  ranking our website on Google and brings major
  attraction of the crowd towards our services or
  work.

39

• How Its Done?

• Question of how something is done has always a
  lot to answer. Here is how a guest post is done
• Create Id and set your password. You are good to
  go.
• Login using the credentials.
• Now update the necessary information. I.e.
  weather you are posting as a business or a sole
  proprietor or as an individual.

40

• 4) Start writing your blog but do keep in mind
  the keywords you want to rank your blog for.
• If for instance you want to rank on the word
  corporate video production company then you must
  include it ample amount of time to rank upon it.
  But avoid mugging it, because Google algorithms
  will easily identify what you are trying to do
  and will block you.
• 5) Keyword density should be 2 to 4 percent of
  your total blog words.
• 6) Dont forget to put the links on your blog.
  Links are an important criteria to consider
  because linking our page to the blog directly
  shows the services that we offer.

41

• 7) Put links on the keyword and directly link it
  to the page on your website, that offers the same
  service solution.
• 8) Here are some of the websites for Guest Post
• http//www.socialmediatoday.com/how-to-post
• http//www.socialmediaexaminer.com/writers/
• https//moz.com/posts/ugc_guidelines
• https//inc42.com/contact/
• https//yourstory.com/guest-column/

42

• http//www.copyblogger.com/copyblogger-guest-post/
  
• https//blog.kissmetrics.com/guest-blogging-for-ki
  ssmetrics/
• https//docs.google.com/forms/d/1dh09BIRPg548U-jxg
  -VwgYCPYmyufwTQg43a36tIf6k/viewform
• http//smallbiztrends.com/about/article-submission
  -guidelines
• http//www.liveblogspot.com/write-for-us/

43

• Guidelines
• If you are interested in posting content to this
  community, you'll need to
•  Apply to be a contributor.
• These are some of the basic guidelines you need
  to know before posting on social media today.

44
(No Transcript)
45
INC42

• Types Of Guest Posts they Accept
• An article which has insights about a particular
  domain/industry in the startup ecosystem.
• The article can be in the form of advice for
  entrepreneurs, investors or innovators.
• They also accept listicles, but they should not
  be promotional for a specific brand/company or
  promoting the authors brand/company in any form.
• Learning from a personal entrepreneurial journey,
  investors with a value add a factor for founders
  and investors respectively.
• Articles about a specific sector update/forecast
  example change in policy, the introduction of
  the new tax regime, any impending
  merger/acquisition or controversial issues that
  require a conversation.

46
INC42 contd..

• Guest Post Submission Guidelines
• Ensure that the article is not in the form of a
  press release or meant for mass consumption or
  promotions. An article shouldnt be promoting any
  particular brand or the brands associated with
  the author directly or indirectly.
• Articles must be shared in .docx format only.
• Make sure the content is original, wherever
  necessary, please add proper references and link
  backs. The article should be more than 500 words.
• The article should not contain more than 2 link
  backs (One should be in Author Bio)
• A relevant Image (1000700) should also be shared
  with the docs. file.
• Please use pointers and subheads wherever
  applicable.
• Content should be backed by data wherever
  necessary.
• Should not be plagiarized, in case we find the
  content is plagiarized, we will block the author
  immediately and will not be covering anything
  related to the author, the brand or company in
  future..

47

• COPY BLOGGER

• GUIDELINES
• Well there are no certain guidelines that you
  need to follow, to post on guest blogger.
• However you can consider some advice while
  posting
• copy blogger is useful
• First rule of Copy blogger is to make yourself
  useful.
• Is there something about content marketing thats
  difficult for most people but comes fairly easily
  to you? Alternately, is there something youve
  spent a ton of time mastering? Those are both
  great topic areas for a Copyblogger post.

48
Guidelines contd..

• Copy blogger readers want content they can act
  on. They want posts that help them improve their
  marketing and copywriting today. Explore some
  facet of copywriting and content marketing that
  you feel strongly about and that you can express
  clearly.
• Copy blogger content needs to provide a
  significant benefit to our readers. Not a fake
  benefit, a real benefit. Copy blogger content
  solves the blogging and marketing problems our
  readers care about.

49
KISSMETRICS BLOG

• Quality Guidelines
• They are looking for posts that teach and give
  value to readers. They would like to avoid posts
  on topics that have been covered many times over
  and are not looking for rehashed posts from other
  blogs. Here is the ultimate guideline
• A Kissmetrics post should make readers want to
  stop what they are doing, print out the article
  and spend the day applying what they have learned
  to their website or business. To put it
  succinctly Your post should be inspiring!

50
Guidelines contd..

• Topics they Cover
• Listen up! This section is quite important.
• A lot of people will make assumptions as to what
  would make a good guest post for our blog.
  However, they are quite specific as to what
  content to publish. Here is a list of topics they
  cover (the links below go to good example posts)
• Web Analytics
• Conversion and Landing Page Optimization
• A/B Testing
• Case Studies / Unique Finding that involve
  Kissmetrics products
• If you think you have a great topic that will
  benefit the Kissmetrics audience and it doesnt
  fall into one of the above categories, feel free
  to send it anyway.

51
HUFFINGTON POST

• Want to pitch a blog for Huffington Post
• Decide if you really want to post because the
  site has received some serious criticism over the
  last couple of years, due to their lack of fact
  checking, their bias, and the fact that they
  dont pay their writers.
• If yes, consider the following
• So, first of all, the link. Is the link going to
  help you? Chances are, yes, it will. Its pretty
  rare that a link from a huge site like HuffPo
  doesnt help the destination site. Its pretty
  much inevitable that youll get at least a little
  bit of SEO value out of the link.
• So what about the traffic? Well, that depends a
  lot on the context of the link. Studies have
  shown that link clicks in blog posts,
  particularly guest posts, arent necessarily all
  that high. However, at he same time, you have
  millions of people visiting HuffPo, which means
  hundreds of thousands of people reading you post.

52
Contd...

• As for the name recognition, well, that just
  means you need to go all or nothing with
  Huffington. One post alone isnt going to do it,
  no matter how high quality it is. You need to
  publish enough that the volume makes your name
  and face recognizable as an author for the Huff.

53
Guidelines for huffington post

• One of the most important aspects of guest
  blogging is creating content meant to live on
  that site. 
• Theyre a high tier site, and theyre willing to
  publish a wide range of content with disparate
  voices, so you dont need to worry too much about
  matching their tone. What you do need to do is
  pick a vertical that matches your blog topic in
  general. If you write about political events, you
  want to be in their political channel. If you
  write about making a living online, you could be
  in entrepreneurship, you could be in marketing,
  or you could be in lifestyle.

54

• SMALL BUSINESS TRENDS

• Basics for submitting blogs
• Topics  Below are some topics that have gotten
  excellent results in the past
• business lessons
• how-to articles
• Tips on running a business
• solving practical problems small business owners
  face
• trends on a given topic or industry
• in-depth is better than broad and general

55
Contd..

• Article Length 
• They accept articles with a minimum of 400 words,
  up to 2,000 words. (For comparison, the Article
  Contribution Guidelines page you are reading
  right now is over 1200 words.)
• Long articles will be accepted, but need to be
  detailed to justify the length.
• Paragraph Sentence Length
• Keep paragraphs to 3 sentences or fewer. Shorter
  paragraphs are easier to read on a computer
  screen.
• Keep sentences short.
• Bullet points make articles easy to scan.
• Consider bolded subheadings for long articles.
  They break up large expanses of text.

56

• LIVE BLOGSPOT

• GUIDELINES FOR LIVEBLOGSPOT WRITERS
• The ideal length of content they are really
  interested in is 1000 words. However, a minimum
  of 600 words will also be accepted if the content
  is real good.
• Make sure your document name is the title of the
  piece. Do not title your file as
  submission.docx.
• Guest Post should be 3 headings.
• Only these file types are accepted .doc, .docs,
  .pdf
• All images must be in JPG or PNG format.
• Ensure that the submitted post is original
  (should not be published elsewhere), unique, and
  most importantly plagiarism-free, since they will
  find out the loopholes if any, and hence you may
  not hear from them again.

57
Contd...

• It should, in no way contain obscene, or adult or
  mature content, that may hurt the reader in any
  possible way.
• They reserve every right to edit the formatting
  and wording of your article if necessary.
• Maximum of ONE Outbound Link will be allowed in
  the post including the body or authors bio. If
  you convinced them to place a second link, that
  is fully relevant, they will agree.
• Lastly, Dont send spam and robotic pitches for
  your guest posts, be genuine and give the best of
  your writing. They have a really good audience
  here, and dont want to disappoint them one bit!

58

• https//www.shoutmeloud.com/list-of-50-best-blogs-
  that-accept-guest-posts.html
• The following link displays the guest post
  websites and the links to post on them.

59

• Copy-paste the links on a web browser
  https//youtu.be/OGieiNe6RL4
• https//youtu.be/qozPhALuQQw

60
The End