Healthcare Marketers: Are Your Mobile Calls Converting?

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Healthcare Marketers Are Your Mobile Calls
Converting?
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(No Transcript)
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• Did you know that more than 40 percent of
  patients who used their smartphone to research
  hospitals followed through with scheduling an
  appointment? When it comes to mobile
  optimization, some healthcare providers remain
  behind the times. According to Google, no
  business can afford to stay that way.

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• In a recent report, it stated that people in
  10 different countries conduct searches on their
  mobile phone more than they do on computers. With
  these numbers in mind, its worth considering
  whether your healthcare organization does enough
  to attract and convert people searching on their
  mobile phone.

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The Importance of Tracking Inbound Calls
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• Even though people use a smartphone to search
  more often, conversion rates from these searches
  remain below that of tablets and desktop
  computers. One reason is that most marketers
  depend on analytics from their website to
  determine the devices used by their visitors as
  well as their conversion rates.

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• Unfortunately, this doesnt provide a complete
  picture. What web analytics lacks is that it
  cant inform you of the number of calls coming
  from your email campaigns, website, and display
  advertising. Thats why you need call
  intelligence and analytics from Call Sumo.

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Why Do Mobile Visitors Leave or Convert?

• You cant increase mobile conversions unless
  you understand the following about these
  visitors
• How they discovered your business website
• The pages they view on the site
• Why they leave the site
• What you would prefer them to do while there

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• People typically dont interact with the web
  on their smartphones in the same manner they do
  with a desktop. They tend to visit a healthcare
  website via a mobile phone for a specific
  purpose. This could be to look up additional
  information about a condition or to locate a
  telephone number so they can schedule an
  appointment.

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Track and Analyze Your Conversions from Mobile
Calls and Search Results
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• Conversion rates dont always tell the whole
  story. With the huge increase in phone calls that
  originate from mobile search, its important to
  understand the significance of inbound phone
  calls. With our call tracking software, you can
  obtain exceptionally detailed data about each
  lead that comes in via a phone call. That person
  never even has to visit your healthcare website.
  Our program allows you to do the following

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• Determine the campaign that lead to the call and
  the ultimate conversion
• See the ads, ad groups, and keywords coming from
  the search engine results page and then use this
  information to change your list of keywords and
  optimize your campaigns for AdWords
• Analyze each call according to channel,
  department, duration, location, or other metrics
  and obtain deeper insights into how mobile
  callers behave

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• Mobile searches will only increase in the
  coming years. The journey each user takes will
  become more complex and require more analytics to
  understand. Your company could miss out if it
  doesnt optimize the call experience for mobile
  users. Please contact Call Sumo to learn more
  about how you can take this necessary step to
  remaining competitive in a world thats always
  connected.