How to Overcome Bounce Rate? - PowerPoint PPT Presentation

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How to Overcome Bounce Rate?

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Bounce Rate has been a severe headache since many years for the business owners running their businesses online over web platform,In simple words, it is termed as “visitors leaving the website page that they entered, without browsing other pages within the website”. – PowerPoint PPT presentation

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Title: How to Overcome Bounce Rate?


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How to Overcome Bounce Rate
www.webelephants.com 91 9408760039
sales_at_webelephants.com
2
Bounce Rate
  • Bounce Rate has been a severe headache since many
    years for the business owners running their
    businesses online over web platform
  • In simple words, it is termed as visitors
    leaving the website page that they entered,
    without browsing other pages within the website.
  • Different Search Engines provide information on
    Bounce Rates through their analytics report. For
    example Google Analytics. It is measured in
    terms of percentage. The lower is the bounce rate
    percentage, the better is the outcome. Lets
    learn how to drop it down.

www.webelephants.com 91 9408760039
sales_at_webelephants.com
3
Factors to bring down Bounce Rate
  • Design and Structure of Website
  • Website should Load quickly as visitors do
    not have patience to wait long while the page
    loads. Design is the essence of the website hence
    it should be very simple, light but
    lavish/attractive to catch the attention of
    visitors.
  • Use light technologies to develop websites
    in, such as open source technologies like PHP,
    Wordpress etc. Keep website updated/up to date
    with the latest version of technology.
  • Website should be mobile friendly/compatible
    and easy to access on any mobile device. Website
    design can be easily made responsive using HTML 5
    for mobile view.

www.webelephants.com 91 9408760039
sales_at_webelephants.com
4
Factors to bring down Bounce Rate
  • Website Content Format and Its Quality
  • Website should have sufficient amount of
    quality content especially on homepage. It
    creates interest in the visitors to read quality
    content of adequate length.
  • Content should not be short or excessive or
    unreadable. Format it to make it light,
    digestible and readable. Compelling contents are
    error free so check for spelling and grammar
    mistakes before you post it on the website.
  • Content should be regularly updated. Place
    blogs, news, latest or upcoming events, case
    studies, testimonial, add new services or offer
    section etc and update it on regular basis.

www.webelephants.com 91 9408760039
sales_at_webelephants.com
5
www.webelephants.com 91 9408760039
sales_at_webelephants.com
6
www.webelephants.com 91 9408760039
sales_at_webelephants.com
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