How Call Tracking Works For Small Businesses

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How Call Tracking Works For Small Businesses
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(No Transcript)
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• Call tracking for small business can have a
  major impact on the future success or failure of
  your company. With advancing technology, it might
  not seem so important to gather offline
  analytics. However, any business that answers
  customer phone calls should analyze and tracks
  those calls so they understand the effectiveness
  of their marketing campaigns. It might surprise
  you to learn that phone calls remain one of the
  most valuable types of marketing leads.

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• However, knowing how to analyze and track
  call data is challenging for many small
  businesses. Call Sumos call tracking program
  makes it simple. This software provides you with
  in-depth analytics about every phone call your
  business receives. Here are examples of just some
  of the data it provides you

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• Call analytics
• Campaign level tracking
• E-mail notifications
• Integration with Salesforce, WordPress, and
  similar platforms
• Interactive phone menus
• Keyword level tracking Multichannel call
  attribution
• Visitor tracking

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Phone Calls as Sales Leads

• Many small business owners fail to understand
  the importance of every single phone call,
  especially when they outsource the calls to
  virtual receptionists. With someone else
  scheduling appointments and answering questions,
  the business owner misses out on the details of
  each customer transaction.

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• With call tracking, you can record each phone
  call to ensure quality control and provide
  feedback to your receptionists. Another important
  benefit is the ability to track marketing
  campaigns to see which ones are most effective.
  You will learn the phone number the caller used
  to reach you, the time of the call, the marketing
  campaign associated with it, and what each party
  said during the call.

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• Once you have these details, its easy to
  create an analytics report. This lets you see
  which campaigns work well and those you need to
  eliminate or change as well as which employees
  have the highest conversion ratings. The results
  of tracking and analyzing your phone calls could
  potentially uncover new sources of revenue for
  your small business.

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• A recent report released by xAd indicates
  that the typical smartphone user prefers to call
  a company instead of fill out a form due to
  screen size limitations. It also indicated that
  80 percent of the same customers still call a
  company after ending up at its landing page via a
  PPC ad.

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Why It Matters for Your Business

• Many misconceptions persist about the
  generation where nearly everyone has a
  smartphone. People still prefer to call a
  business instead of fill out an online form.
  Although smartphones are convenient tools for
  social connections, shopping, and research, most
  consumers still feel more comfortable calling a
  business for more information before following
  through with a purchase.

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• Its easy to see why call tracking software
  will become more essential in the coming years,
  not less. We invite you to contact Call Sumo
  today to learn more about call tracking for small
  business. You will soon discover which marketing
  campaigns are worth the investment and have the
  tools to serve your customers even better.