Identifying the Prerequisites of a Well-Designed Ecommerce Store

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Identifying the Prerequisites of a Well-Designed
Ecommerce Store
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(No Transcript)
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• The design and development stage of an ecommerce
  store presents unique challenges that every
  designer or developer has to face. Its also easy
  to see what works and helps the website with the
  help of so many tools out there.  However, there
  are a number of factors that can affect the
  success of an ecommerce store, and identifying
  the areas of strength and weakness is not always
  as simple as we think.
• In this article, Ill give you ecommerce web
  design tips that are generally present in a
  well-designed ecommerce store, and you must keep
  these in mind while designing yours.

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Proper Navigation

• The foremost important thing when you want to
  sell a product is that your users should be able
  to find it easily. Smart navigation is important
  for any website, but its far more critical for
  an ecommerce store. If you lose visitors you lose
  sales, so every effort should be made to have a
  site with clear and sensible navigation.
• The larger an ecommerce store is, developers have
  to be especially careful with its navigation
  because finding what users want will usually
  become difficult with so many options and pages.
  In order to come to a sensible conclusion about
  the search habits of an average user, youll have
  to test your search tool many times.  What makes
  sense to the designer of the website may not be
  the same path that an average visitor takes to
  find the product. User navigation testing is
  extremely helpful for identifying possible
  navigational issues.

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Design Match with Product

• Ecommerce stores should focus mainly on the
  products that are available in the store to
  purchase. A design that is over the top will draw
  attention to the design of the site and away from
  the products. I suggest that you design ecommerce
  sites with a minimal design approach.
• Even big ecommerce websites like Amazon,
  Flipkart, and eBay, etc., have a simple design.
  Hence, keep the design of your store as simple as
  possible to help people navigate easily.

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Check out Must Be Easy

• If the checkout process has too many steps or is
  confusing, a user may cancel the purchase.
  Usually, the check out should involve only a few
  steps and should be as easy as possible for the
  users. If the website asks the user to give their
  personal information, then it may avoid
  purchasing the product.

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• You can see more about ecommerce website design
  tips on Magento Tutorials