Digital Marketing training modules ppt

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Digital Trainee
Indias 1st Practical Digital Marketing Training
Institute
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Presentation On Digital Marketing
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• Introduction to Marketing
• Digital Marketing
• SEO
• SMM
• SEM
• Google AdWords
• Webmaster
• Affiliate Marketing
• Email Marketing

I N D E X
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Introduction to Marketing
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Parts Of Digital Marketing
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Search Engine Optimization (SEO)

• Search Engine Optimization (SEO) is the activity
  of optimizing web pages or whole sites in order
  to make them search engine friendly, thus getting
  higher positions in search results.
• SEO techniques are classified into two broad
  categories
• White Hat
• Black Hat SEO

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Types Of SEO
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Social Media Marketing (SMM)
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Search Engine Marketing (SEM)
Search engine marketing (SEM) is a form of
Internet marketing that involves the promotion of
websites by increasing their visibility in search
engine results pages (SERPs) primarily through
paid advertising
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Google ADWORDS
Basic parameter1. CPC- Cost Per Click 2.
CPM-Cost Per Thousand Impression 3. CPA-Cost Per
Acquisition 4. CTR-Click Through Rate 5.
CR-Conversion Rate 6. ROI-Return On Investment
7. QS-Quality Score
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Email Marketing

• Litmus.
• Mail Chimp.
• Reach Mail.
• Target Hero.
• Mad Mimi
• Cake Mail
• Mailjet.
• Flash issue
• Many more.

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Affiliate Marketing
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Conclusion
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