What is Digital Marketing?

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WHAT IS DIGITAL MARKETING?

• By-ONLINE IDEA LAB

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What is DIGITAL MARKETING?

• DIGITAL MARKETING is the study of marketing
  products/services on Online Platforms such as
  google, facebook, instagram etc..
• This branch of Marketing plays a major role on
  promoting the business/firm in a flexible manner
  to a large number of audience.Experts say
  "Digital Marketing is going to be the future of
  marketing"
• It is sub-divided into several other categories
  such as
• SEO
• SEM
• SMM
• Content Writing
• Web Analytics

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WHY DIGITAL MARKETING AS A CAREER?

• Drastic improvement in the graph of Digital
  Marketing jobs.
• Highly preferable method used by  business.
• Freelancers are well-paid for Digital Marketing.
• The industry can change the trend by replacing
  Offline Marketing into Online Marketing.
•  Local business can reach out to more clients by
  Digital Marketing.

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Importance of Content Writing?

• Good content builds communities, inspires
  engagement and increases rankings. It helps
  influence consumer behavior, with the end goal of
  boosting sales and increasing interaction between
  the brand and customer. Creating good content is
  all about understanding the needs of your readers
  and fulfilling those needs. Content writing is an
  intellectual art, which differentiate casual
  writers from content writers. Content writing
  course is generally taught as an add on in
  Digital Marketing Courses in various institutes,
  but content writing is full-fledged, vast course
  and it requires separate training. We at online
  idea lab have created a separate course with
  multiple modules to train you in all the aspects
  of content writing.

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Importance of Web Analytics?

• Its a next level of Analytics which is
  between Web Analytics and Data Analytics.
• This is required because most of the people
  failed to develop in SAS, Hadoop, R, Python and
  many other technical tools. This course is for
  those non-technical guys who want to make their
  career in Analytics. Digital Marketers who want
  to accelerate their growth is not possible
  without Analytics. Read further to know how can
  we make you a successful person in Data
  Analytics.

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• THANK YOU!!