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FOR MORE CLASSES VISIT www.mkt421edu.com Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting. Scenario: You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to – PowerPoint PPT presentation

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Title: MKT 421 EDU Motivating Students to Learn/mkt421edu.com


1
MKT 421 EDU Motivating Students to
Learn/mkt421edu.com
  • FOR MORE CLASSES VISIT
  • www.mkt421edu.com

2
MKT 421 Assignment Distribution channel Article
Review (sports apparel company) FOR MORE
CLASSES VISIT www.mkt421edu.com Purpose of
Assignment  A well planned distribution channel
system is a key component of the marketing mix
that helps meet customer demands and achieve
company goals. This assignment will analyze the
role channels of distribution have in meeting the
needs of consumers in both a brick and mortar and
online retail setting. 
3
MKT 421 Assignment Understanding Marketing and
Customer Relationships (2 Papers) FOR MORE
CLASSES VISIT www.mkt421edu.com This Tutorial
contains 2 Papers Purpose of Assignment  Understan
ding marketing as a multi-step process relying on
building successful customer relationships is
essential to helping organizations grow and
achieve their goals. This assignment defines
marketing, the customer value proposition
4
MKT 421 Final Exam Guide (New) FOR MORE
CLASSES VISIT www.mkt421edu.com 1.      A
__________ is a road map for the marketing
activities of an organization for a specified
future time period, such as one year or five
years. marketing dashboard marketing
plan operation plan mission statement  
5
MKT 421 Final Exam Guide   FOR MORE CLASSES
VISIT www.mkt421edu.com 1.         Blending the
firm's promotion efforts to convey a complete and
consistent message is the goal of             Sal
es management communications.   Integrated
promotional marketing.     Sales promotion
communications.      Integrated marketing
communications.
6
MKT 421 Mapping the Product Life Cycle (PLC)
Presentation FOR MORE CLASSES
VISIT www.mkt421edu.com MKT 421 WEEK 3 Mapping
the Product Life Cycle (PLC) Presentation Purpose
of Assignment  The Product Life Cycle (PLC) is a
vital component of the marketing plan. Monitoring
products
7
MKT 421 Signature Assignment The Entrepreneurial
Marketing Manager   FOR MORE CLASSES
VISIT www.mkt421edu.com Purpose of
Assignment  The purpose of this assignment is to
assess marketing concepts and situations from an
entrepreneurial manager's point of view. Concepts
and relationships are discussed with a special
focus on aligning one's ethics and values with
their business actions and understanding the
unique differences in marketing strategy planning
for domestic business versus business abroad. 
8
MKT 421 Solving the Problem Five-Step Marketing
Research Approach Presentation   FOR MORE CLASSES
VISIT www.mkt421edu.com The purpose of this
assignment is to place students in the active
role of a marketing manager with a problem
threatening the organization's survival. Students
will respond to a specific scenario that requires
them to address the concepts both critically and
creatively to solve the scenario's dilemma. 
9
MKT 421 Week 1 Discussion Question 1   FOR MORE
CLASSES VISIT www.mkt421edu.com Select an
organization with which you are familiar. How
does your selected organization use the different
components of the marketing mix? How does the
marketing mix affect the development of your
selected organizations marketing strategy and
tactics?  How can your selected organization use
quantifiable elements to evaluate, monitor, and
control marketing effectiveness?
10
MKT 421 Week 1 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421edu.com Assume you are
the newly hired marketing manager of a company.
As you spend time with other peer marketing
managers, you realize that the company doesnt
place an emphasis on planning within the
marketing organization. Why is planning important
in marketing? What are the essential components
of a marketing plan?
11
MKT 421 Week 1 Elevator Pitch (2 Papers)   FOR
MORE CLASSES VISIT www.mkt421edu.com This
Tutorial contains 2 Papers Create a 700-word
elevator pitch that includes the following  
Summarize your background and what makes you
unique (your competitive advantage/differentiation
) in a one-paragraph elevator pitch.
12
  MKT 421 Week 1 Individual Assignment Defining
Marketing FOR MORE CLASSES VISIT www.mkt421edu.co
m Resource University Library Write a 700- to
1,050-word paper in which you define
marketing. Include in your paper your personal
definition of marketing and definitions from two
different sources. Based on these definitions,
13
MKT 421 Week 1 Individual Assignment Favorite
Brand Paper (2 Papers) (New) FOR MORE CLASSES
VISIT www.mkt421edu.com This tutorial contains 2
different papers Write a 750- to 1,000-word paper
in which you identify your favorite brand and
explain why it is your favorite. In the paper you
should do the following Identify a brand about
which you are passionate.
14
MKT 421 Week 2 Assignment Elements Of A
Marketing Plan Paper (New, 2 Papers ) FOR MORE
CLASSES VISIT www.mkt421edu.com This Tutorial
contains 2 Papers Watch the video case study
"Geek Squad A New Business for a New
Environment."
15
MKT 421 Week 2 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421edu.com What is
marketing research? How has the Internet affected
marketing research? As a part of your answer,
address time, cost, approaches, and validity. Why
is marketing research important to developing
marketing strategy?
16
  MKT 421 Week 2 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421edu.com What is
competitive intelligence? What is the importance
of competitive intelligence and analysis in
modern-day marketing? How can a companys
marketing organization ensure that it is able to
identify newly emerging competitors in time to
plan and execute an effective marketing strategy
in response to these competitors?
17
MKT 421 Week 2 Individual Assignment Marketing
Mix Presentation (2 PPT) FOR MORE CLASSES
VISIT www.mkt421edu.com This Tutorial contains 2
Different PPT Select a company currently
experiencing marketing changes
18
  MKT 421 Week 2 Individual Assignment Marketing
Mix FOR MORE CLASSES VISIT www.mkt421edu.com Res
ources University Library, Internet   Write a
1,400- to 1,750-word paper in which you describe
the elements of the marketing mix (product,
place, price, and promotion).
19
MKT 421 Week 2 Individual Assignment Personal
Branding Plan Paper (2 Papers)   FOR MORE CLASSES
VISIT www.mkt421edu.com This Tutorial contains 2
Different Papers Write a 750- to 1000-word paper
that does the following Summarizes your
background and what makes you unique in a
1-paragraph elevator pitch Identifies 3 to 4
companies you want to work for, and an
explanation as to why Identifies the best methods
for contacting those companies and engaging those
who might influence the hiring decision
20
  MKT 421 Week 2 Team Assignment Marketing Plan
Phase 1 FOR MORE CLASSES VISIT www.mkt421edu.com
Resources University Library, Internet Create
a new product or service for an existing
organization. This product or service will be the
basis for your Marketing Plan
21
MKT 421 Week 3 Assignment Positioning
Presentation (New, 2 PPT) FOR MORE CLASSES
VISIT www.mkt421edu.com This Tutorial contains 2
Presentations Using the same company you chose
for your Week 2 assignment, choose a product or
service the company offers on which to focus.
22
MKT 421 Week 3 Discussion Question 1   FOR MORE
CLASSES VISIT www.mkt421edu.com Select a product
with which you are familiar. What stage is your
selected product at in the product life cycle?
Provide rationale for your answer. Based on your
knowledge of the product life cycle, what types
of changes will occur to your selected product as
it continues through the product life cycle? How
will this affect the marketing of your selected
product?
23
MKT 421 Week 3 Discussion Question 2   FOR MORE
CLASSES VISIT www.mkt421edu.com Select a product
or service. Then select three different
organizations that provide your selected product
or service and compare the prices associated with
your selected product or service. What is the
difference between the prices among the different
organizations? What is the rationale for this
difference?
24
  MKT 421 Week 3 Individual Assignment Marketing
Research Paper   FOR MORE CLASSES
VISIT www.mkt421edu.com Resources University
Library, Kudler Fine Foods Virtual Organization Us
e the Virtual Organization link on the student
website to access additional company information
on Kudler Fine Foods.  
25
MKT 421 Week 3 Individual Assignment Perceptual
Map Presentation (2 Sets) (New)   FOR MORE
CLASSES VISIT www.mkt421edu.com This tutorial
contains 2 different papers Review "perceptual
mapping" located on the Week 2 ERR
page.   Review the example perceptual map in
Exhibit 4-14 in Ch. 4 of Basic Marketing.   Select
 an industry with many competitors.
26
MKT 421 Week 3 Team Assignment Marketing Plan
Phase 2   FOR MORE CLASSES VISIT www.mkt421edu.com
Resources University Library, Internet Use the
product or service you selected for your
Marketing Plan Phase I Paper.
27
MKT 421 Week 3 Team Strategy and Positioning
Analysis Part 1 (2 Papers)   FOR MORE CLASSES
VISIT www.mkt421edu.com This Tutorial contains 2
Papers Select a new product or service that will
be launched by either an existing organization or
one you will create. Obtain your instructor's
approval of your product or service before
beginning this project.
28
MKT 421 Week 4 Assignment Marketing Research
Report (2 Papers) FOR MORE CLASSES
VISIT www.mkt421edu.com This Tutorial contains 2
Papers Your company has decided to launch a new
line of products. Create a 1,400-word report and
include the following information ? Identify a
new product/service.
29
MKT 421 Week 4 Discussion Question 1   FOR MORE
CLASSES VISIT www.mkt421edu.com What is a
distribution channel? What is the relationship
between channels of distribution and logistics?
How does geographical location affect your
selection of distribution channels?
30
MKT 421 Week 4 Discussion Question 2   FOR MORE
CLASSES VISIT www.mkt421edu.com What are the
similarities and differences between promotional
push strategies and promotional pull strategies?
What is an example of a situation in which an
organization would use a push strategy? What is
an example of a situation in which an
organization would use a pull strategy?
31
MKT 421 Week 4 Individual Assignment Blue Ocean
Strategy Paper (2 Papers) FOR MORE CLASSES
VISIT www.mkt421edu.com This Tutorial contains 2
Different Papers Write a 750- to 1,000-word paper
that describes the importance of blue ocean
strategy and identifies a product or service that
would be considered a blue ocean move. Include
the following A description of blue ocean
strategy and its importance
32
MKT 421 Week 4 Individual Assignment Using
Perceptual Maps in Marketing Simulation FOR MORE
CLASSES VISIT www.mkt421edu.com Resources Using
Perceptual Maps in Marketing simulation Complete
the simulation, Using Perceptual Maps in
Marketing, located on the student website. Write
a 1,050- to 1,450-word summary in which you
address the
33
MKT 421 Week 4 Team Assignment Marketing Plan
Phase 3 FOR MORE CLASSES VISIT www.mkt421edu.com
Resources University Library, Internet   Use
the product or service you selected for your
Marketing Plan
34
MKT 421 Week 4 Team Strategy and Positioning
Analysis Part 2 (2 Papers)   FOR MORE CLASSES
VISIT www.mkt421edu.com This Tutorial contains 2
Papers Use the same product and organization you
identified in your Week 3 Strategy and
Positioning Analysis. Develop a 1,750-2000-word
analysis that includes Describe how your
marketing efforts and marketing mix will change
with each phase in the product life cycle
35
  MKT 421 Week 5 Individual Assignment Map the
Supply Chain Paper (2 Sets) (New) FOR MORE
CLASSES VISIT www.mkt421edu.com This tutorial
contains two sets of Paper Select an industry.
36
MKT 421 Week 5 Team Promotional Strategy Paper
and Presentation (2 Papers and 2 PPT) FOR MORE
CLASSES VISIT www.mkt421edu.com This Tutorial
contains 2 Papers and 2 PPT Prepare a 15- to
20-slide Microsoft PowerPoint presentation
illustrating your promotional strategy. Also 
37
MKT 421 EDU Motivating Students to
Learn/mkt421edu.com
  • FOR MORE CLASSES VISIT
  • www.mkt421edu.com
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