Link-Building Techniques to Improve Off-Page SEO

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Link-Building Techniques to Improve Off-Page SEO
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1. Submitting to Website Directories 

• This is one of the few link-building tactics
  you do have complete control over. That said,
  it's also one of the tactics with the least SEO
  mojo. While inbound links from website
  directories may not have a ton of authority, the
  ease of submitting your website to them to
  jumpstart your link-building efforts makes it
  totally worth it, especially the free ones.

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2. Content Creation (Link Bait)

• Another link-building tactic you have complete
  control over is your ability to create remarkable
  content that others naturally want to link to.
  This type of content historically gets a bad rap
  as 'link bait,' which can be defined as content
  specifically created with the goal of generating
  attention and encouraging others to link to the
  website. 

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3. Networking Building Relationships 

• While networking and relationship-building takes
  time, it's a very effective way to keep your
  business and your content on the minds of people
  who might be interested in linking to you. Make a
  list of the bloggers in your industry who have
  authoritative and relevant websites. 

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4. Optimizing Your Social Media Presence

• Okay, we were admittedly a little bit sneaky with
  this one. Yes, many social media sites
  use 'nofollow' tags, meaning you don't get any
  SEO juice from links on your social media
  profiles or links you share through your social
  media updates. But even though these links may
  not benefit your search engine rankings, they're
  still links from an external source into your
  website. 

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5. Asking (Politely)

• We're not suggesting that you beg and bribe your
  way into generating inbound links. However, there
  are certain occasions when it's okay to politely
  ask a fellow blogger to link back to you. For
  instance, say you got a great mention in a news
  article on a site with a good amount of
  authority. The website cited your data and
  mentioned your company's name as the source, but
  where's the link love? In these cases, it's
  perfectly reasonable to politely email the
  author, thank them for mentioning your data, and
  ask them to please include a link back to your
  website as well.

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6. Submitting News Releases to Distribution
Services

• Although news releases can be a great way to get
  the word out about your company's product news
  and other important updates, they also have great
  SEO benefits. Every time your release gets
  distributed by a wire service and syndicated on a
  website...BAM!...an inbound link.

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7. Leveraging Co-Marketing Partnerships and
Initiatives

• Although news releases can be a great way to get
  the word out about your company's product news
  and other important updates, they also have great
  SEO benefits. Every time your release gets
  distributed by a wire service and syndicated on a
  website...BAM!...an inbound link.

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8. Guest Blogging (External Content)

• We saved the best for last. Guest blogging is
  probably the most effective way to generate
  quality inbound links to your website. Yes, it
  requires more content creation on your part, but
  the results are lasting and powerful. 

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