SEO Explained: What is Link Building in SEO? - PowerPoint PPT Presentation

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SEO Explained: What is Link Building in SEO?

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When developing robust and successful search engine optimisation programs for your website, many elements ultimately contribute to your visibility on Google. Understanding these different elements and what they mean for your business can pave the way to more efficient campaigns. One of the most important elements of any effort to improve your SEO in Calgary is the process of link building, but what does that mean in practice? Take a quick look at the basics of link building. – PowerPoint PPT presentation

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Title: SEO Explained: What is Link Building in SEO?


1
SEO Explained What is Link Building in SEO?
2
  • When developing robust and successful search
    engine optimisation programs for your website,
    many elements ultimately contribute to your
    visibility on Google. Understanding these
    different elements and what they mean for your
    business can pave the way to more efficient
    campaigns. One of the most important elements of
    any effort to improve your SEO in Calgary is the
    process of link building, but what does that mean
    in practice? Take a quick look at the basics of
    link building.

3
  • Link Building A Definition
  • Links to your website from other places on the
    web matter. The more there are, and the higher
    the quality and trustworthiness of the pages
    sending traffic to yours, the more likely Google
    will bump your page to a higher result page
    position. Quality links help Googles crawlers
    understand what content interests users and what
    is most relevant to search queries.

4
  • Link building, therefore, is all about
    cultivating backlinks from other websites to the
    content youve hosted on your own pages. In the
    past, paid linking schemes and buying links were
    common techniques, but these are no longer
    legitimate methods for developing better
    backlinks. In fact, Google has blacklisted such
    efforts altogether. The result is an environment
    where high-quality and relevant content combined
    with good networking and marketing are the key
    drivers of backlink creation.

5
  • Why is Link Building So Important?
  • While there exists a concept called link
    earning, in which valuable content attracts
    organic backlinks all on its own, such efforts
    can take a very long time to bear fruit. Actively
    managing outreach and fostering connections to
    your content can produce more immediate results
    that help your brand. There are several reasons
    to invest time and effort into link building
  • It boosts your rankings on Google for key search
    terms relevant to your brand, business, and what
    customers search.
  • Quality links instill a stronger sense of trust
    in users. When they arrive on your page from a
    site they already trust, they confer some of
    their trust on you.

6
  • Quality content that earns and builds links is
    essential for educating consumers and providing
    the information they want.
  • What Makes Link Building Successful?
  • There are several elements to a good link
    building campaign. Researching your competitors
    content and understanding the type of search
    terms your target audience uses are essential
    steps. Creating content that achieves relevance
    is another crucial effort. Next, you need to
    ensure that content actually earns links.
    Conducting outreach efforts to online
    publications in your niche can be an excellent
    way to gain opportunities for placing articles
    that ultimately link back to your own site, for
    example. The best campaigns feature a coherent,
    focused content and outreach strategy.

7
  • Exploring Better Linking Strategies for Your
    Needs
  • Building links may be essential, but it isnt
    always easy. You can give your efforts a better
    chance for success when you augment your team
    with SEO services in Calgary from a proven team
    such as Digital Lion. With in-depth experience in
    diverse areas of online marketing, including web
    design, graphic design, and search engine
    optimisation, we can offer a comprehensive
    service that includes targeted link building
    efforts.
  • Discover more about this process and how it can
    help your business today.

8
  • Calgary-headquartered Digital Lion, with
    secondary locations in Edmonton and Ottawa, is a
    digital marketing and design agency built with a
    purpose and passion to partner with its clients
    and provide first-class Web Development, Graphic
    Design, Logo Design and Online Marketing
    services. We work with clients across Canada, as
    well as worldwide, and are focused on being
    environmentally friendly and giving back to
    charities that we are passionate about. Our
    mission is to Design a Better World. Browse
    our website, follow our social media channels,
    and contact us anytime for more information on
    how we can customize a package that meets your
    needs and suits your style.
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