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MKT 578 RANK Start With a Dream /mkt578rank.com
MKT 578 Entire Course Final Guide (Updated)
FOR MORE CLASSES VISIT www.mkt578rank.com   MKT
578 Week 1 Key Target Groups (Pfizer) MKT 578
Week 2 Importance of Feedback MKT 578 Week 2
Project PR Issue (Wounded Warrior) MKT 578 Week 3
Tesco bank Campaign Design MKT 578 Week 4
Integrated Marketing Communications MKT 578 Week
4 Media Selection (AIG) MKT 578 Week 5 Media
Campaing Part 2 (AIG)
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MKT 578 Final Exam Guide (New) FOR MORE CLASSES
VISIT www.mkt578rank.com   1) Archaeologists
inform us that public relations has roots in A.
Iraq, where bulletins informed farmers how to
grow more food B. England, where 18th century
bulletins hailed the coming of the British
Industrial Revolution C. Rome, where tablets
paid tribute to new rulers
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MKT 578 Week 1 DQs FOR MORE CLASSES VISIT
www.mkt578rank.com   Week 1 DQ 1 Public
relations is sometimes be viewed as the process
by which and organization's reputation, products
and services are enhanced or maintained.
Similarly, marketing often serves to enhance an
organization's reputation, products and services.
In what ways can we distinguish public relations
from marketing?
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MKT 578 Week 1 Key Target Groups (Pfizer) FOR
MORE CLASSES VISIT www.mkt578rank.com   Pfizer
Key Target Groups Important Target
Groups Engaging Public Relations Public Relations
Communications
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MKT 578 Week 2 DQs FOR MORE CLASSES VISIT
www.mkt578rank.com   Week 2 DQ 1 Describe the
role of marketing research as it pertains to
public relations. Compare and contrast primary
and secondary research. Is one more important
than the other to public relations professionals
and their efforts? Why do you think so...or why
not?
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MKT 578 Week 2 Importance of Feedback FOR MORE
CLASSES VISIT www.mkt578rank.com   MKT 578 Week
2 Importance of Feedback
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MKT 578 Week 2 Learning Team Project Problem
Framing Paper FOR MORE CLASSES VISIT
www.mkt578rank.com   Resource University
Material Public Relations Learning Team
Project Write a paper between 1,050 and 1,400
words in which you describe your approved
organization and a problem or opportunity
currently confronting it.
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MKT 578 Week 2 Project PR Issue (Wounded
Warrior) FOR MORE CLASSES VISIT
www.mkt578rank.com   Wounded Warrior Project PR
Issue Specific Public Relations Issue Impact of
the Issue PR Issue Problem Statement Target
Group Goals of Communication Conclusion
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MKT 578 Week 3 DQs FOR MORE CLASSES VISIT
www.mkt578rank.com   Week 3 DQ 1 What are the
ethical responsibilities of public relations
professionals? How important is the ethical
component of the practice of public relations and
how does a PR practitioner determine what is
ethical and what is not? Week 3 DQ 2
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MKT 578 Week 3 Individual Assignment Public
Relations Stakeholders Pape FOR MORE CLASSES
VISIT www.mkt578rank.com   Resource Week Two
Problem Framing Paper Use the public relations
campaign that is the subject of the Learning Team
project introduced in Week Two as a
reference. Write a paper of 1.050 to 1,400 words
describing in detail the full, specific array of
internal and external stakeholders (publics)
affected by the campaign.
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MKT 578 Week 3 Learning Team Reflection FOR MORE
CLASSES VISIT www.mkt578rank.com   Discuss this
weeks objectives with your team. Your discussion
should include the topics you feel comfortable
with, any topics you struggled with, and how the
weekly topics relate to application in your
employment field. Prepare a 350- to 700-word
paper detailing the findings of your discussion.
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MKT 578 Week 3 Tesco bank Campaign Design FOR
MORE CLASSES VISIT www.mkt578rank.com   MKT 578
Week 3 Tesco bank Campaign Design Tesco Bank
Campaign Design Public Relations Problem
Statement SMART Objectives Target Groups Target
Groups Needs
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MKT 578 Week 4 DQs FOR MORE CLASSES VISIT
www.mkt578rank.com   Week 4 DQ 1 Why is feedback
critical to the communications process? What
common mistakes do most people make when they
communicate and what must PR professionals do to
insure they receive the feedback they need to
continue to work towards mutual understanding?
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MKT 578 Week 4 Individual Assignment Ethical and
Legal Issues Paper FOR MORE CLASSES VISIT
www.mkt578rank.com   Resources The Practice of
Public Relations Use available outside research
sources from the library and the web to select a
company, organization, or government entity that
has had to use public relations to address a
serious problem or crisisthat emerged
unexpectedly. The events described should have
occurred within the past 10 years.
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MKT 578 Week 4 Integrated Marketing
Communications FOR MORE CLASSES VISIT
www.mkt578rank.com   MKT 578 Week 4 Integrated
Marketing Communications
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MKT 578 Week 4 Learning Team Reflection FOR MORE
CLASSES VISIT www.mkt578rank.com   Discuss this
weeks objectives with your team. Your discussion
should include the topics you feel comfortable
with, any topics you struggled with, and how the
weekly topics relate to application in your
employment field. Prepare a 350- to 700-word
paper detailing the findings of your discussion
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MKT 578 Week 4 Media Selection (AIG) FOR MORE
CLASSES VISIT www.mkt578rank.com   AIG Media
Selection Media Types Effective Communication AIG
Customers AIG Sales Representatives US Government
Regulatory Agencies
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MKT 578 Week 5 DQs FOR MORE CLASSES VISIT
www.mkt578rank.com   Week 5 DQ 1 The Internet
offers numerous advantages for conducting public
relations activities. Describe at least two of
these advantages and discuss how these approaches
differ from traditional methods.
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MKT 578 Week 5 Learning Team Project Public
Relations Planning Paper FOR MORE CLASSES VISIT
www.mkt578rank.com   Resources University
Material Public Relations Learning Team Project
Week Two Problem Framing Paper Write a paper of
2,100 and 2,450 words describing your proposed
public relations plan based on the organizational
scenario described in the Week Two Problem
Framing Paper.The Public Relations Planning Paper
should include the following
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MKT 578 Week 5 Media Campaing Part 2 (AIG) FOR
MORE CLASSES VISIT www.mkt578rank.com   Research
Plan Methods of Communication Media Choice
Justification Internet Television/Newspapers Crisi
s Management Plan
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MKT 578 Week 6 Final PR Campaign (AIG) FOR MORE
CLASSES VISIT www.mkt578rank.com  
Executive Summary Campaign Basis
Budget SMART Objectives Control
Methods Success of PR Campaign
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MKT 578 Week 6 Is Crisis Management
Disgusting FOR MORE CLASSES VISIT
www.mkt578rank.com   MKT 578 Week 6 Is Crisis
Management Disgusting
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MKT 578 Week 6 Learning Team Project Public
Relations Plan PAPER FOR MORE CLASSES VISIT
www.mkt578rank.com   Prepare a plan of 3,500 to
5,000 words based on the organizational scenario
described in the Learning Teams Weeks Two and
Five assignments, as well as the Individual
assignment for Week Three. This assignment
incorporates the prior three project
installments, while integrating new information
relevant to developing and implementing a public
relations response or campaign for the selected
scenario.
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MKT 578 Week 6 Learning Team Project Public
Relations Plan Powerpoint FOR MORE CLASSES VISIT
www.mkt578rank.com   Resources University
Material Public Relations Learning Team Project
Week Two Problem Framing Paper Week Three Public
Relations Stakeholders Paper Week Five Public
Relations Planning Paper Additionally, create and
submit a 15- to 20-slide Microsoft PowerPoint
presentation that includes detailed speaker notes
that illustrate how the material would be
delivered to an audience based on the
organizational scenario described in the Learning
Teams Weeks Two and Five assignments, as well as
the Individual assignment for Week Three.
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