Five Lessons for SMM

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5 Lessons From Social Media Marketing World 2017
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5 Lessons

• Facebook is the most important marketing platform
• LinkedIn is still key for B2B marketers
• Twitter is still a great connecting tool
• Messenger and bots will be increasingly important
• Content writing bots are here and getting better

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Facebook is the most important marketing platform

• Mike Stelzner revealed the results of Social
  Media Examiners latest survey of 5,000
  marketers. Two thirds of marketers say
  Facebook is their most important platform
  although they acknowledge reach has declined.

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LinkedIn is still key for B2B marketers

• The second most important platform in the SME
  study was LinkedIn. There are also signs that
  people are spending more time in their LinkedIn
  feed and sharing a lot more on LinkedIn.  There
  are now 450m members on LinkedIn but importantly
  it is estimated there are 40m decision makers on
  the platform.

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Twitter is still a great connecting tool

• Whilst shares via Twitter appear to be in decline
  the platform remains a great tool for connecting
  people and driving traffic
• Twitter is still the main driver of traffic to
  his blog.

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Messenger and bots will be increasingly important

• On the right is just one example of a bot
  handling a customer query but these can equally
  be used for qualifying leads.

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Content writing bots getting better

• We have previously done that the Associated Press
  and news services are already using robots to
  write articles

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