What journalists desire from PR professionals?

1
What journalists desire from PR professionals
Having good media relations is the essential
quality looked out in every PR professionals
serving to the PR cosultants in Delhi. And, to
build the best and the most successful relations
among media Its not a prestigious background but
a proper understanding of the balance concept
that is required. The concept of balancing the
traditional skills of doing PR with digital PR
skills will only guarantee great relations with
journalists in the overall media kingdom. In
terms of PR climate in PR companies in Delhi,
things certainly have changed from typewriters to
Twitter over the years but despite the changes
the experts suggest that the primary methods for
interactions with media persons are the ones that
still garner success. Here are some points
highlighting what exactly the journalists desire
from PR professionals Traditional needs to go
hand in hand with digital PR Just like the fact
that a healthy body needs a well-balanced diet
with a proper mix of fruits and vegetables, a PR
professional working in one of the PR companies
in Delhi, striking an exact balance between
digital and real life connections is exactly the
same. Journalists receive almost a thousand mails
in a day with most of them getting ignored and
sending same mail again and again will do nothing
but will ruin your connection with the journalist
as he will completely ignore you by transferring
your mail in the spam list. Instead of doing this
if you drop down a mail and also make a phone
call it will translate into getting a realm of
good results as this will generate a personal
touch in the minds of media professionals. But
you cant even ignore online platforms and social
media at all. The more you are aware of the
happenings on the social media portal, the more
will you be able to elevate your relations with
the media personnel. How journalists categorise
sources According to the latest survey by a
reputed organization, when looking for sources
for a story, journalists usually prefer online
sources more than the traditional ones.
Journalists prefer online press kits (containing
photos, digital portfolio of information and
other resources) first rather than going with the
emails containing press release. Its not that PR
pitches are a thing of past they are still in
trend as they generate creative story ideas in
journalists mind. To supercharge your PR pitches
its essential to inculcate them with the
sensational, breaking or seasonal news.
2
Another good way of highlighting PR pitches is to
make them short and furnish them with a link to
the online press kit. Social media is a mirror
of clients reach and credibility Social media
pages and profiles are of prime importance when
interacting with the journalist regarding a
client. If you are touting your client as an
international expert with 100 Facebook fans and
200 Twitter followers only, then the journalists
surely would term your PR pitch as a fraud. So
make sure to get your clients enough visibility
on their social media pages. No matter how many
research a client has done or how many books they
have written, it is the number of fans or
followers that scream your expertise in any
language.