Top 4 most common PR Myths busted

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Top 4 most common PR Myths busted
One of the most undervalued and underutilised
marketing tactics is public relations (PR). Most
people dont even know what exactly PR is.
Professionals working in PR companies in Delhi
usually have to face the questions like are you a
journalist? Do you take interviews of celebrities
or is your company a type of event
management? Even some of the small business
owners and startups are unaware about the working
of PR due to some of the very common myths
prevailing in the industry. In this article, we
will debunk the top four most common PR myths and
help you better understand the PR companies in
Delhi. Myth 1 PR equals to press releases The
press release is the must have and an important
instrument in the PR toolkit the method that PR
agencies in Delhi continue to use to communicate
their stories to media. But one thing to keep in
mind is that press release can be an effective
tool only when used properly. The inexperienced
PR agencies in Delhi mostly send their
untargeted press release to every single
media outlet that they can think of
reaching, without drafting any real strategy
or considering the journalists specific areas
of interest. This way of working has made the
press release a much less effective tool for PR
professionals. Instead of doing this spray and
pray method go with a more effective way of using
a pitch letter to deliver message/story idea
to the media. A pitch letter is an email,
which outlines the newsworthy story behind the
news. Myth 2 Effective PR can replace the
efforts of a sales team PR is not at all
equals to sales. Instead, this marketing
function is used to generate brand awareness
and credibility of the company. This in turn
helps the sales team in approaching the potential
vendors as they are already familiar with
your company. With PR professionals
dedicatedly working on your campaign all the cold
leads will turn into warm leads, resulting in a
drastic increase in the sales teams efficacy
over time.
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Myth 3 Using PR, my company will become famous
overnight Building a brand and creating
awareness in a customers mind is not a thing
that will happen overnight. With a huge number
of PR campaigns happening in the city, PR
Consultants in Delhi expect to start seeing
media placements at approximately three months
into the campaign. As long as the campaign
continues, the number of PR placements will
increase exponentially. So, instead of creating a
ruckus for not getting stories in media outlets
instantly, wait and help the PR team in better
drafting some impactful stories. It is
recommended to consider PR a basic necessity
for marketing your business and with outreach
done on a regular basis, as long as the company
is in existence. Myth 4 PR is easy, so Ill
just do it myself This is probably one of the
biggest myths about PR industry. Many business
owners think that they can handle PR themselves
in order to save money after all, its all about
writing a press release and getting
journalists to your door asking for
interviews. PR is not just about press
releases... or even about media pitching. PR is
all about creating a consistent brand, writing
well, communicating effectively, acting
strategically, and creating relationships with
media.