Social Media Predictions For Coming Future

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MAVCOMMGROUP
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Social Media Predictions For Coming Future

• 2015 has been a wonderful, event-filled year for
  the social media. We saw a whole lot of new
  trends, features being updated on platforms like
  Facebook, Twitter, and LinkedIn etc. We saw the
  rising popularity of live streaming thanks to
  apps like Periscope and Meerkat. Social media
  marketing took on a form of its own coming out
  from the shadows of traditional marketing and
  having its own aggressive stance.

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 Top 5 Trends of Social media marketing

• Growth of the video
• Whether its Facebook Live, video on Twitter,
  Periscope, Instagram, Vine, Snapchat or the good
  old YouTube, 2016 will be the year, when videos
  take centre stage in content marketing for all
  brands including B2Bs. This is because videos
  have a higher engagement rate than just text.
  Its also atomizing content marketing. With video
  you have audio, images, text (transcription)
  its essentially a melting pot of good content
  marketing.

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In the moment updates

• Yes we know, social media is already in the
  moment. But come 2016 and it shall be even more
  concentrated. Live videos will be the hottest
  thing on the block. Periscope, Blab, Fire Talk
  are all in the race to bask in the sunshine of
  live streaming. Facebooks Live Video is too in
  the pipeline and currently being tested on a few
  iOs users. We expect it to blanket us all in 2016.

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Refined Customer engagement

• Both Facebook and Twitter will look to enhance
  customer service and engagement in 2016. A lot of
  customers take to Twitter for customer queries or
  feedback as its quick and simple. Twitters been
  working to facilitate this better, removing the
  character limits from DMs and introducing quote
  tweets to help keep track of relevant
  conversations. The next step forward on this
  front might be to incorporate a more encompassing
  Twitter customer service platform offering
  services to streamline customer service
  interactions even further.

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Buy buttons

• This year Facebook and Pintrest gained attention
  by introducing the BUY button to their features
  enabling mobile viewers of FB and Pintrest buy a
  product they like on a sponsored post with just a
  click. A huge advantage to the marketers, the
  trend is expected to catch on in 2016 with
  Instagram and other social media platforms ready
  to jump onto the bandwagon. By the end of 2016,
  most of the social media platforms will be ready
  with their BUY buttons for their advertisements.

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Personalized content

• 2016 will see a shift from creating more content
  to creating the right content, for the right
  audience and broadcasting it on the right
  channels. Consumers today expect hyper-relevant,
  personalized content delivered to them anywhere
  they engage on social media or email or any other
  channel. There is increased pressure to
  constantly deliver that seamless, engaging
  content, and more brands will be step up their
  game to deliver exactly that. Developing
  optimized, socialized, and engaging content for
  mobile and apps will become crucial.

www.mavcommgroup.com
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Conclusion

• These were some of our predictions for the New
  Year. How do you think the social media scenario
  will develop in the coming year? Let us know your
  thoughts.

www.mavcommgroup.com
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