How AI is Changing Social Media

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How AI is Changing Social Media

• Do you use Facebook, Instagram, Twitter,
  LinkedIn, etc., to create an audience, generate
  interaction with your business and products, and
  turn prospects into leads and sales?
• If you are a social media marketer, you should
  think about how artificial intelligence may help
  you boost social media income while lowering the
  expenses of planning, development, and
  management. !
• Quick Takeaways
• What is Artificial Intelligence (AI)?
• Why is AI so relevant to the digital age?
• AI and social media the perfect blend
• The pain points Why AI still remains an
  under-developed part of most marketing
  strategies
• Leading social media platforms using AI to
  provide services-at-scale
• Analytics and the power of AI
• Conclusion

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What is Artificial Intelligence (AI)? Artificial
intelligence is something that was never thought
of until 1956 at a conference at Dartmouth
College in Hanover, New Hampshire. If you see the
development of AI since then, it has reached way
beyond expectations! With minimal human
interference, AI has the ability to make
machines smart. Your smartphones today have voice
assistants and real-time navigation, all thanks
to artificial intelligence its tools have some
amazing potential that traditional technologies
lack. Talking about the specific usage of AI, on
top of the headstands social media. Can you
imagine the world without social media? Hell,
not! Every day when you sip a cup of coffee you
sign in to your social media accounts. Well, this
is where AI jumps in. Social media has a strong
connection with AI without which it is deemed to
be nothing! AI is a key component of the popular
social networks you use every single day.
Facebook, one of the most followed platforms uses
advanced machine learning to serve you the best
content, you can get your photo identified to
target users with advertising. LinkedIn offers
job recommendations, suggests connections, and
serves specific posts in your feed. Snapchat
strengthens computer vision, wherein it tracks
your features and provides filter options that
move with your face in real-time. Read 5 Ways
Artificial Intelligence is Improving the Web
Hosting Industry The above mentioned are a few
instances to show how AI occupies a major part of
our life. AI is not limited to just social media
platforms like these, but it also has a major
role to play in content creation. Marketers
spend a lot of time developing content for social
media distribution and engagement. A typical
social media management software helps with
this, by streamlining social media scheduling and
monitoring. But AI tools take it further and can
manage it better. AI has tools to auto-generate
social media content across channels, it can
automatically include hashtags and shortened
links. It can auto-schedule these shares in
bulk. In simple words, an AI tool is able to
handle certain types of social media creation
and management in minutes or even seconds. Why
is AI so relevant to the digital age? Social
media platforms solely depend on analyzing data.
Without data analysis, social media platforms
are like superman without a cape. AI has the
power to analyze large datasets. It uses
advanced techniques and superior computational
firepower to extract insights from data. These
insights can then be used to make predictions,
recommendations, and informed decisions.
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Artificial intelligence makes social media
marketing better in two big ways for social
media managers. First, it can decrease costs. AI
can fully automate some of the more
labor-intensive tasks that take up your precious
time, letting you focus on higher-value tasks.
Second, it can increase revenue. AI can
dramatically enhance the efficacy of social
media content and strategy, which automatically
translates into better engagement and results
from your social media investments. This advanced
tech can help you better determine which posts
will be most effective, which audiences are most
relevant, and which channels work best. It can
even generate ads that are more effective for
you. The relevancy of AI in todays world is
very evident and is the need of the hour, because
it excels at extracting insights and patterns
from large sets of data, including finding
signals from social media platforms, advertising
data, audience data, and social media
performance data. AI and social media the
perfect blend Artificial intelligence has key
benefits in aiding companies to improve
performance and also satisfy customers. Brands
can be recognized by promoting themselves on
social media with the use of AI while reaching
out to their customers they can interact and
understand their requirements too. Recent studies
state that approximately 62 of consumers have
entrusted the firms and 59 have been all-time
loyal. This proves that AI has a major role to
play in social media marketing. Social media
seldom can avoid AI because it runs on it. Now
look at platforms like Facebook, LinkedIn,
Instagram, they all feed majorly on AI. How do
you think you get job offers and connect to
like-minded people? Yes, again AI. This advanced
technology makes sure it targets the right
market, as the need for technology elevates, new
tools are making their way to allure more and
more customers, and AI is spewing its way into
the user experience on social platforms, creating
a better experience and journey for the
users. The pain points As discussed above,
social media is one of the most important aspects
of marketing and communications strategy as it
helps business owners to reach a large set of the
right audiences very easily and effectively. But
its easier said than done, it still remains an
underdeveloped part of most marketing strategies.
This leaves much social media marketing
struggling to maximize its potential as a
platform.
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• One of the challenges social media and its
  managers are facing is optimizing the strategy
  when new platforms are added to the social media
  mix. Implementing a bigger set of activities
  optimized for each platform without a doubt
  requires more time. To keep up, you may need
  more labor hours, or have to adjust your work
  schedule to manage social media
  responsibilities. Also, the time constraint that
  keeps bugging the managers is often the most
  challenging aspect.
• Lets say that youve somehow managed to overcome
  these above-mentioned challenges, but what about
  ROI? ROI is perhaps the biggest pain point of
  social media. You can track the purchase of a
  product, but can you track the ROI of the same
  product with the same ease? Let me toughen the
  question for you.
• What if you are trying to measure something
  relatively intangible like brand awareness,
  brand reputation, or loyalty?
• How do you prove that you have achieved expected
  results using your social media strategy?
• Although likes and shares can often be seen as
  basic metrics, but it is not the right
  indication that your content is hitting the right
  people and is generating revenue. This made you
  think more, right?

Leading social media platforms using AI to provide
services-at-scale Artificial intelligence is
proven to be very promising in transforming the
business world. There are real-time changes in
industries after adopting AI and machine
learning. It has become easier to train
technologies to strengthen individual behavioral
patterns, interest to customize customer
experience and beliefs. Businesses can now
predict and administer strategies to forfend
business risks and financial losses.
Leading social media platforms are reaping the
benefits of artificial intelligence and are
successful in bringing forth voice bots, improved
security, and identify visuals. Social media
platforms are making the best use of AI to reach
the target groups that can influence the results
of your marketing efforts. Below mentioned are
some examples to make you understand
better. Facebook Facebook utilizes machine
learning to serve you content, view photos,
advertisements basically, all visuals are
possible with the help of AI. To explicate in
detail, FAIR elaborated as Facebook Artificial
Intelligence Researchers have given their time to
analyze and develop AI systems to match the
level of human intelligence. Artificial
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intelligence monitors the comments, posts, and
other data, well, not only that it also oversees
malicious actions on the platform, the
application of ML algorithms develops its
automatic AI-based translation system. Instagram
People think that Instagram is just limited to
photos, videos, and statuses. How many are aware
that the Facebook-owned Instagram also started
effectuating big data and artificial
intelligence to boost user experience, filter
spam, and uplift the results of target
advertising. With tags and trending, information
people can find related information like an
event they are interested in, restaurants, food,
and any other newly started outlets. A recent
study demonstrated that more than 100 million
photos on Instagram are related to global
clothing patterns. Instagram also protects users
from hate speeches and cyberbullies its Deep
Text recognizes the messages and posts and
eliminates them from the platform. Linkedin Link
edIn offers job recommendations, suggests
connections, and serves specific posts in your
feed. Snapchat Snapchat strengthens computer
vision, wherein it tracks your features and
provides filter options that move with your face
in real-time. This is all to say that AI is a
fundamental part of how todays social networks
function. Machine learning, a subset of AI has
the ability to analyze data, identify patterns
and make decisions with the slightest human
interference. Anything from content strategy to
ad buying to analytics everything involves
Artificial Intelligence and machine
learning. Analytics and the power of AI It is
estimated that the adoption of AI in marketing
has crossed 58 already! AI aids companies reach
their goal by leveraging data and machine
learning to deliver campaigns effectively.
Marketers mostly use AI in market research, data
science, and real-time campaign analysis. A
quick example of AI being effectively used in
marketing is Gmail and Google Docs. They use AI
in Smart Compose to go through what is being
typed and then analyze and finally suggest what
to type further. AI marketing is termed to be
very essential for its
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• automation feature it can quickly translate data
  into decisions, meaningful interactions and
  bring favorable results to businesses.
• AI also caters benefits to email marketing, it
  boosts customer engagement, and most
  importantly, AI works above copywriter by
  providing apt subject lines for clicks and
  tracks the performance. AI can be of great help
  when it comes to personalized website
  experience, it can jack up viewer experience with
  smart personalization on your site.
• Consumer brands and publishers like Pandora, The
  Wall Street Journal utilize artificial
  intelligence to enhance their conversation rates
  and differentiate from their competitors.
  Pandora blends human curators and machine
  learning algorithms to recommend songs that are
  best preferred by the listeners. If you want to
  get a deeper understanding, few more examples
  are ready for you
• Gmail applies machine learning to free your mail
  from spam
• Credit card processors use artificial
  intelligence to root out fraud
• One of Googles AI platforms, Rankbrain, aids in
  analyzing your search objective and using those
  insights to provide you with the accurate
  information
• The Future is AI
• With the large volume of data out on the
  internet, its just about impossible to filter
  out the communications that cause concern
  without completely slowing down the system or
  heavily controlling it as do some more rigid
  governments. Artificial intelligence has a
  number of techniques that can help business
  owners overcome many challenges and mitigate
  those risks. It can analyze complex data to
  understand the meaningful value that often
  overwhelms human analysts, helping us find
  adequate solutions in a timely manner.
• Conclusion
• Build a time-proof business with social media,
  analytics, and AI
• Artificial intelligence will very soon rule the
  entire world. The transformation from just
  social media to becoming a buzzworthy marketing
  platform is never to be forgotten! If youre a
  social media marketer, chances are that AI can
  help you increase revenue and reduce costs
  across different social channels.
• Social presence is possible just by AI, what more
  does it need to prove to be worthy of capturing
  the world?
• That means now is the time to get started with
  AI, no matter your skill or comfort level.

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To do so means you build a potentially
insurmountable competitive advantage. To delay
means you risk getting left behind Data and
information in this modern age have reached a
saturation point as its being constantly
produced by devices and sensors as the Internet
of Things. Yet, unless we interpret it, that
data remains just what it is data.
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