TOP TEN METRICS FOR SEO

1
TOP TEN METRICS FOR SEO
2

• Search Engine Optimization (SEO) is the process
  of helping you position your website and climbing
  up the ladder of search engines. SEO allows you
  to communicate your intentions to the search
  engines, so that they can further recommend your
  websites for relevant searches. SEO optimizes
  website also creates a seamless and smooth user
  experience.

3

• SoftTek Solutions is a SEO company in Delhi,
  which excels in providing SEO marketing and SEO
  services. We come up with SEO strategies and SEO
  basics for small businesses and beginners.  The
  results of the SEO activity can be measured
  through certain metrics for SEO. Let us look at
  them in detail

4

• Keyword Ranking- Key words play a vital role in
  the SEO strategy and help you in having a rough
  estimate of the results being yielded by your
  efforts. Key word ranking represents whether you
  are targeting the right and appropriate keywords.
  In order for you to have a robust and trusted
  website, you must keep improving your keyword
  ranking.

5

• Backlinks- Creating back links is one of the
  factors behind the SEO rankings. If you do not
  focus on acquiring the back links and linking
  root domains, it will lead to sluggish and
  staggering growth of your website.

6

• Organic Search Engines- One must keep a close
  watch at the organic traffic at the website. This
  process can take up a few months since traffic
  gets affected due to seasonal changes.

7

• Pages per visitor- In order to test your internal
  linking practices, one must aim to track the
  visitors per page. You can ensure this by linking
  more within your content and also by adding more
  enticing links in your side bars.

8

• Average on page time- A potential client or a
  person who browses through, is the most important
  visitor on your website. The goal should be to
  put out relevant and intriguing stuff on your
  website so the visitor spends his precious time
  there. In order to know the average time on page
  metric, you can visit the audience overview
  section.

9

• Returning users- They say you only get one chance
  to make the first impression. So keep the content
  engaging, authentic and fresh so that the
  visitors keep coming back. . Keep a close tab on
  both the ratio and the absolute number of
  retuning and new visitors. Your aim should be
  that the returning traffic constitutes at least
  20 of your traffic.

10

• Bounce rate- Imagine a visitor comes to your site
  but leaves immediately either because you failed
  to engage him or because he simply did not find
  what he was looking for. This leads to
  frustration and disappointment and Google
  certainly does not want that. Good content
  ensures that the bounce rate is reduced or kept
  under control.

11

• Speed and bounce rate are linked Life is moving
  in the fast lane and people are running short of
  patience and time. If your page takes too long to
  download or be accessible to the visitor, they
  are bound to lose interest and move ahead. Ideal
  time that the webpage should take to open is 2
  seconds.

12

• Check and address Web crawlers- In order for your
  website to rank high up on Goggle or any other
  search engine , it must be able to crawl through
  your site. You might have the most engaging
  content or the best back links, but if Google has
  difficulty in reading your page, it will
  definitely affect your visibility. So fix the
  crawls errors, if any.

13

• Check traffic by device- More than half of the
  worlds population is living online. Mobile
  traffic is taking up 50 of all online retail
  traffic, which means you cannot afford to ignore
  it. It is essential that your website is mobile
  optimized, robust and responsive.

14

• A combination of these top ten SEO metrics, like
  bounce rate, time on page, optimized page size,
  lack of web crawlers etc. will ensure that Google
  loves your website.