8 Important Metrics Help You Improve SEO Rankings

1
8 Important Metrics Help You Improve SEO Rankings
2
1) Number of Clicks

• Start with the comparison of organic
  clicks received by your website per month. 
• Find which search queries generated those clicks.
• A study of Analytics will help you everything
  about the clicks
• Youll also come to know which landing pages are
  attracting people to make them click.

3

• Steps to get the report
• Go to Search Traffic (in Search Console tab)
• Then click on Search Analytics.

4
2) Keep Bounce Rate under Control

• After clicks, the bounce rate is the metric which
  needs to be assessed immediately.
• Depending on the structure and matter, a high
  bounce rate can prove to be either a positive or
  negative metric.
• Bounce rate clearly indicates that your website
  is surely not having the matter which your users
  want.

5

• Steps to access bounce rate report
• Click on Behavior.
• Then go to Site Content.
• Finally, go to Landing Pages.

6
3) Keyword Ranking Vigilance

• Keyword ranking determines the traffic to a
  website.
• When you know which keywords drive traffic to
  your website then you dont really have to rely
  on paid Marketing tactics.
• Steps to access Keyword Ranking report
•  You need to go to the Queries report in the
  Search Console.
• Youll find the number of impressions received,
  the CTR and others.

7
4) Mobile Usability

• If you come to know where your mobile users are
  going through problems while navigating the then
  it can site can help you provide a better mobile
  experience to them.
• Steps to access mobile usability report
• Go to Search Traffic in the Search Console tab.
• Choose Mobile Usability.

8
5) Lifetime Value Calculation

• If you are able to see the lifetime value report,
  you can conclude the value of a unique user when
  compared to business goals.
• This report can determine the potential revenue
  of a  user reaching your site due to different
  acquisition efforts.
• In this metric, you can choose Goal Completions,
  Pageviews, App views, Revenue, Session Duration,
  Transactions, Tenure, and Sessions.

9

• Step to access Lifetime Value report
• First, click on Audience.
• Then go to Lifetime Value.

10
6) Assess Crawl Errors

• When you create a website, your first goal
  remains to get crawled by Google, isnt it?
• But, if this doesnt happen, your chances of
  appearing on appearing on SERPs go trimmed.
• There may be crawl errors where Google bots wont
  be able to find a particular web page, youll
  have to repair them.

11

• Steps to access Crawl Error Report
• Click on Crawl and Crawl Error in Search Console.

12
7) Focus on Accelerated Mobile Pages

• Accelerated Mobile Pages or AMP is another metric
  that deserves the presence in this list.
• AMP actually helps website owners to create fast
  loading web pages for mobile users.
• Steps to access AMP report-
• Click on Search Appearance and Accelerated Mobile
  Pages in the Search Console

13
8) Check Quality of Inbound Link

• SEO and backlinks are a great match or better say
  both exist for each other.
• The quality of inbound backlinks determines
  your off-page SEO efforts
• Steps to access backlink report-
• Go to Traffic Sources.
• Then move to Sources and Referral in Google
  Analytics.

14
About DSIM

• Delhi School of Internet Marketing is Indias
  Premier Digital Marketing Training Institute
  delivering training to professionals,
  entrepreneurs and job-seekers, The institute
  offers Masters in Digital Marketing, making
  individuals learn how to do marketing online. It
  offers Digital Marketing course in Bangalore,
  Pune, Hyderabad , Delhi all over India. It
  offers the best Digital Marketing course in
  Hyderabad and in other parts of India. 
• DSIM blog has been brought under the same. Its
  an effort to give readers the most up-to-date,
  reliable information, so that they can step up
  their marketing strategies.