4 Reasons Why User Experience Matters

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4 Reasons Why User Experience Matters
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• Generally, User Experience (UX) Design is a
  process that involves creating a workflow and
  planning and designing a website experience for
  users. UX is a major component of web design, and
  websites and apps cant be created without the
  planning and research used in the process.

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• This planning and research shows you what
  users are looking for, what their experience will
  be like on your site, what your site should say
  and where things should go. Below are four
  reasons why UX design is important.

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Helps Define Your Audience

• Research and persona creation are the best
  ways to define your audience. Personas are simply
  fictional representations of real website users.
  You can create several personas with different
  personalities, backgrounds, goals, wants and
  needs.

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• This segments your audience and displays what
  each group needs to have the best experience on
  your app and/or site. Ultimately, it will show
  how certain users engage with your design and
  meet their goals on your site, which will help
  create sales and leads.

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Leads to Smart Content Creation

• The research component of UX design can help
  you understand what people are looking for. If
  you know what users want, then you can create
  relevant and engaging content.

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• Website content provides information that
  users are looking for, and if your site doesnt
  have the right information, users will go
  somewhere else.
• UX design can help you with what to write,
  how to write it and why you should write it.

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• Additionally, it can help you create
  intuitive buttons, icons, meta data and
  headlines. Good content could be the thing that
  makes your company or brand stand out against
  others. Just remember that the right internet
  marketing company can help with all of this.

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Can Increase Sales

• For most companies, little is more profitable
  than a well-designed, responsive website.
  Responsive web design is crucial for sales and
  good user experience, because most people surf
  the net and shop from their mobile devices.

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• A site thats fast and easy to use with an
  engaging design and content will most likely
  garner more sales than others. Because, users
  want to get in, do their business and get out
  without a hassle.

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Helps Define Your Goals

• Discovery is another major component of UX
  that involves interviewing stakeholders to learn
  about projects. This helps with the planning of a
  site, as different departments have different
  goals. For example, the marketing and sales
  departments may have different end goals for a
  promotional campaign.

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• Marketing may have a goal to increase
  customer retention and outreach while sales may
  have a goal to increase sales over a certain
  period. Goals like these can affect the sites
  structure, how users are defined and content
  creation.
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