CUSTOMER RELATIONSHIP MANAGEMENT / TUTORIALOUTLET DOT COM

1
CUSTOMER RELATIONSHIP MANAGEMENT / TUTORIALOUTLET
DOT COM
2
CUSTOMER RELATIONSHIP MANAGEMENT / TUTORIALOUTLET
DOT COM
Customer Relationship Management FOR MORE CLASSES
VISIT www.tutorialoutlet.com  Written Assignment
1 Customer Relationship Management Customer
Relationship Management (CRM) is focused on
identifying profitable customers, retaining those
customers, and growing their lifetime value. The
aim is to identify and differentiate individual
customers and customer groups, use data to
determine customer interactions, and determine
how to provide customization within a mass
customization environment. Based on the readings
for this week, respond fully to the following
questions 1.       Based on your understanding
of the principles of CRM, why has there been a
shift in focus to the customer?  How does this
shift benefit the organization?  How does it
benefit the consumer? 2.       Effective CMR
requires consumers and organizations to establish
and develop relationships with each other.  What
are the characteristics of good relationships? 
Why is it difficult to sustain relationships? 
What are some of the barriers to effective
relationships? 3.       Identify and briefly the
keys to successful CRM implementation. 4.       De
fine and discuss the three primary models of CRM
the IDID model the QCI Model and the CRM Value
Chain Model.  How are these models similar? How
do they differ?
3
CUSTOMER RELATIONSHIP MANAGEMENT / TUTORIALOUTLET
DOT COM
Thank you