Factors Influencing A Successful Leaflet Distribution Campaign

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Factors Influencing A Successful Leaflet Distribution Campaign

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Creating leaflets to approach customers directly is not a new concept. Since printing was invented, it is a norm to reach the target audience through leaflets. To ensure stronger connectivity with your audience, you can book UK Leaflets now – PowerPoint PPT presentation

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Title: Factors Influencing A Successful Leaflet Distribution Campaign

1
FACTORS INFLUENCING A SUCCESSFUL LEAFLET
DISTRIBUTION CAMPAIGN
Presented By- Daniel Bibby
2
Table of Content

Introduction to Leaflets Distribution.
UKLeaflets Distribution Limited.
Factors for business organization.
Three Stages of Distribution.
Important points for designing.
Contact Us.

3
Introduction

Direct Mail Marketing technique which boost your
business services and profile.
It plays a crucial role to introduce your
companys profile and services to new
customers/audiences.

4
UKLeaflets Distribution Limited

UK Leaflet Distribution Limited is the superior
direct marketing.
Can make every effort to make customers happy
and fulfill their requirements.
Our service includes
FREE GPS tracking
Video Evidence
Low Cost Printing
FREE storage and FREE account manager
Continuous updates during your campaign

5
Factors for business organization

Creating leaflets to approach customers directly
is not a new concept.
Since printing was invented, it is a norm to
reach the target audience through leaflets.
However, in order to make sure that the leaflets
reach the right kind of audience, business
organizations must keep in mind some very
important factors, such as
The objective of the distribution of the leaflet
The target audience of your business products or
services

6
Factors for business organization

The objective of the distribution of the
leaflet -
Make sure that your objective of the creation of
the leaflets is successfully achieved.
To do this, you must frame the leaflets with as
much precise content as possible, because the
more it is capable of delivering the message in
fewer words, the more customers you will be able
to gain the attention of.

7
Factors for business organization

The target audience of your business products
or services -
This is a very vital part of your traditional
leaflet marketing campaign.
Leaflets are expensive to make and therefore, you
must be sure that you reach only the right
customers and deliver your message.

8
Three Stages of Distribution

There are three important stages of Leaflets
Distribution.
To make sure that your business reaches your
target audience and succeeds in achieving your
objectives, you must make a note of the following
points
Design
Print
Distribute

9
Three Stages of Distribution

Design

10
Three Stages of Distribution

11
Three Stages of Distribution

Distribute

12
Important points for designing

Color Theme
You must choose the color theme very carefully,
as it directly casts an effect on the user
engagement.
The color scheme must be at par with the type of
products or services you are offering.
The color must not be either too loud or too
pale as both tend to distract audiences or
disengage them.

13
Important points for designing

Use of Images
Images are the trickiest part of any marketing
campaign.
The images should clearly help the audience
understand the message of the company. However,
do not go for very loud images or the ones which
tend to cover the entire portion of the leaflet.
The images also should have a caption which
clearly describes them, to develop a proper idea
of the product among the customers.

14
Important points for designing

Written Content
This is one of the most important parts of a
leaflet.
Written content not only helps people get an
idea of the product or service you shall be
offering to them but also gives a clear concept
of the organization you represent.
This part also helps the customers to contact
the company in case they need any product or
service offered by them.

15
Important points for designing

Print Quality
This is the final point you should consider
while designing and printing leaflets.
The print quality should be high and
well-defined. Pale or overlapped print may turn
off potential customers.
You should, in addition, check the size of the
paper, which is usually proportional to the
overall content of the leaflet.
Also, before printing, decide whether the layout
will be double or single sided, along with the
thickness and the quality of the paper.

16
Contact Us