Pre-Launch Mobile App Marketing Strategies

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Pre-Launch Mobile App Marketing Strategies
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Market App Before Its Launch Date

• Dont wait to market your app, once app is fully
  developed
• Start marketing your app along with the app
  development process
• This technique would serve as the foundation for
  your app marketing efforts

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ENGAGE POTENTIAL USERS AT THE EARLIEST POSSIBLE

• Reach out to your potential customers as early on
  in the app creation process as possible
• These users need to be real app users to offer
  quality feedback to succeed your app further
• Switch to free tools like BuzzSumo, Social
  Crawlytics and Topsy to help you identify the
  most important people in your industry
• Monitor the feedback offered and work on them to
  attain the best result

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Email Is Equally Important

• Do not underestimate the email power
• Build and grow your email list, with the help of
  Twitter cards, landing pages, or comparable tools
• Email marketing is powerful, since it also reach
  to a broader audience, after social media channels

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Blog and Blog

• Blogging is the most effective way of reaching to
  your fan base
• Start blogging about the progression of your
  apps development
• Choose the various options of blogging
  destinations, such as WordPress, Tumblr, or
  Squarespace or Shoutmeloud etc. many options are
  available to pick from
• Target keywords, write quality content, and link
  out to relevant industry
• To improve your blogs search engine rankings,
  use Google Adwords Keyword Planner

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Beta Testers

• Beta testers are eventually your apps biggest
  supporters
• They help your app with word-of-mouth marketing
• Also, they serve as an unparalleled resource for
  further targeted audience research