Mobile and Web app development

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An Introduction to Mobile App Marketing and SEO
You're fast asleep at 200 AM when you are awoken
with a Eureka Moment. You have just discovered an
idea for a spectacular Smartphone app. And you're
right, it is spectacular. In a year your app will
be bigger than Angry Birds. But how do you get
started? Getting a bold new mobile app idea is
hard, but you've accomplished that. Now, how do
you build it? That is harder still. Finally, how
do you market it? That may be hardest of
all. Most experts have agreed on some important,
mandatory steps that need to be taken. Many of
them are the surefire, reliable tactics that
online marketers have been using for years. For
truly successful mobile app marketers, these
approaches are combined with inventive marketing
tactics specific to the mobile application
industry. While some experts disagree on the
details, they do agree on many of the steps.
Let's examine them here Prelaunch - Your
marketing program has to start well before the
official launch of your mobile app. As in any
marketing project, mhapks you need to know who
your customers are and where to find them. Some
action needs to be taken to generate interest in
your app. Word of mouth advertising, allowing a
sneak and exclusive preview, creating a website
for the app are all steps that can/should be
taken before launch. During pre-launch is the
time when developers must decide on the keyword
they will use to associate their mobile app with.
The keyword should be relevant and unique. This
will be the word that app users will use when
exploring for your product. Choose a catchy name.
It too should be unique but descriptive of the
product. This is very crucial in an app store
search. Make sure you're not violating any
copyright laws. Don't take this step lightly. It
can make you a success or break you. Check on
your competitors. Some developers believe that
since the mobile app market is so new, there
aren't many competitors out there. That is a
mistake. Take a look at all the competitors. Then
concentrate on the ones that have the most
positive reviews. Those are the ones you will be
concerned with. Choosing the right category is an
important step that many app developers overlook.
Sales of apps are driven mainly by the ranking in
the app stores' Top Charts. It is important that
you choose a category that your app can dominate.
You have to decide what is better for your
product. Some categories have more searchers, but
others may be easier to rank in. You will have to
do the calculation to decide which is best fit
for you.
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Looks matter. Design an app icon that conveys the
purpose of your app, and does so in a stylish,
attractive way. You want searchers to click on
your app when they see it in the store. It should
also stand out when it is loaded on a user's
phone, so it doesn't get lost with all the other
apps. Clearly, you want your app to be used
regularly. Don't let it get lost in the
forest. Post launch - There are two ways to go
about marketing your app after the launch, paid
and unpaid. Since not everyone has the resources
for paid marketing, let's look at some unpaid
methods.
Analytics. You need to understand your mobile app
distribution and that of your competitors. There
are several analytical tools available with
different functionality. One worth looking at is
App Annie. Getting reviewed on app sites is a
great way to get noticed. Try to get featured on
mobile app review sites. Reach out to these sites
to get a review. Many apps get downloaded after a
good review is posted. Do some research to find
the blogs, and the authors themselves, who are
writing about your direct competitors? Reach out
to the authors and illustrate your app to them.
Selling ideas to bloggers is tricky stuff. Put
yourself in their shoes, understand their
motives, and offer them something you feel they
would want. Word of mouth is still the best way
to sell a product. This means having a presence
on social sites. Face book and Twitter are
reliable platforms to get word out about your
product. Another platform that can be utilized is
Path. Path is a social network dedicated to
mobile app users. Users have the ability to share
pictures publicly. The picture will be publicized
on Path's web site at path.com and can be shared
via Twitter or Face book. Viewers who are not
users can then see the value at path.com and
install the app quickly.
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Mobile may be the wave of the future, but the web
still matters. Whenever a potential user searches
Google for your app, they'll find both your app's
detail page and your homepage. This makes a great
web landing page a terrific device to convert web
visitors into users. Remember that your app's
detail page in the app store is a very limited.
Your web page should be the opposite. It should
be full of content, entertaining, and
engaging. There are paid strategies that we are
not going to get into here. Building a mobile
application and selling it requires the same
dedication, planning, and perseverance that any
other invention would involve. With a lot of hard
work, and a little luck, your app may be the next
big thing to reach an iPhone or Android. Apps
Developer Software's - Types of Software
Platforms Available Local businesses looking to
take advantage of mobile marketing can keep the
costs of building their Apps to a minimum by
making use of apps developer software. There are
a wide range of different software templates that
can be used to build an App for your business and
understanding the level of technical ability,
hidden costs and quality features you will want
to include will ensure that you don't fall victim
to some horrible surprises. Build your Own App
Developers Software- Technical Ability - Medium
to High. Making use of a build your own app
builder software can keep your costs right down
but will generally require as much technical
experience as building a website on Joomla, Word
Press or one of the other website templates.
Although not very difficult to do, this will
require an investment of time. Hidden Costs -
Building your own App will require a developers
account with Apple which will cost you an extra
99 per year. In addition you may wish to remove
the App builder branding which can cost anything
from 50 to around 250 and submission to the
Apple and Android stores may also involve a cost
that may not be included in your platform
purchase. Also remember that you may have to buy
different platforms for Apple and Android, while
some companies offer both for the price of
one. Quality Features- App building softwares
don't always include the most profitable features
such as unlimited free push notifications or
loyalty promoting features such as GPS coupons
and QR coupons. You'll also want to ensure that
they offer unlimited hosting space so that you
can include graphics into your app. Some
companies will also charge you more once your
download level reaches a certain point. If you
become popular, you don't always have to pay
more. Having Your Pre-Built to a Specific Level
and Then Handed Over to You- Technical Ability-
Low - Medium. Having your App built for you can
be costly, but does reduce the amount of stress
involved in getting your App live and in the
stores. The perfect compromise
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is to have your App built to a pre-determined
level and then you take over and upgrade any
additional features while your App is
live. Hidden Costs- App submission is done by
the company eliminating the need for a developers
account. There may be costs to removing the App
building branding, but as you are given the
ability to control the entire App, this can often
be taken off once the App has gone live. Quality
Features- Ask your Application developer if your
App will include loyalty building, content
creation features and unlimited push
notifications. In addition, you may wish to
enquire what upgrade features you will be able to
include after you take over the control of your
App. Some companies will offer you unlimited
upgrades as part of their hosting package.
Have Your App Built Entirely for You- Technical
Ability- None. Find out how easy it is to send
your own push notifications and if it is possible
to make adjustments to your events calendar or
menu items. Hidden Costs- Many of the companies
offering App building services will also wish to
ensure that you take a service contract with your
App so that they can do all adjustments for
you. Quality Features - Your App should always
add value to your customer and should give them
reasons to open it regularly and use it
frequently. The ability to offer multiple loyalty
programs, discount and voucher is an important
aspect. Also ensuring that the features that are
included in your App make use of the base
functionality of the mobile device such as one
touch calling, GPS integrated turn by turn
directions and tell a friend features making use
of social media, email and texting will all make
the App a convenient and useful tool that your
customers will want to keep on their phones.
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There are a wide range of Apps developer
softwares available in the market place and
finding the right software for your particular
business will ensure that your investment pays
for itself over and over again in this new mobile
world. Finding the Best App to Download
Reviewing apps is not as easy as it sounds, with
over 300,000 apps out there, where exactly do you
begin? One of the biggest challenges for an app
reviewer is that for every great app you come
across there are several which are either useless
or so poorly made it makes you wonder why the
developer even bothered going to work that
day. It is safe to say that apps are judged by
their cover, just like a book, and we are as
guilty of that as anyone else out there. Given
the choice between a bland app icon or an icon
with a guy holding a machine gun looking like
he's ready to take on the world you can bet we're
going to choose the latter. But fortunately, most
of the time before even seeing the icon we have
already researched what the app is all about and
its main purpose and focus. During the process of
determining if this is a hot app or not first
thing we look for is its purpose. what is the
message that the developer is trying to convey to
us in the form of a carefully coded program? If
it's a utility app Then how useful is it? Are
there any other apps out there with the same
purpose? What makes this app different? Does this
app break any new ground? How easy is this app to
navigate? Does it freeze? And finally is the
message conveyed to us in a quick and easy to
understand way where we don't spend 10 minutes
trying to figure out if we just wasted 10 minutes
of our life.
We are frequently sent apps to review. Some are
very good while others are so vulgar they would
make you throw up. The funny part is that those
same apps that make you want to throw up are
given 5 stars on the day of their release. Makes
you wonder who is really reviewing them. Seems
like anyone can construct an app these days, and
there are companies out there which will make
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your concept into a reality fro just a few
hundred dollars. That is a good and a bad thing
at the same time, but in my opinion it does more
good than bad. The way I see it, if you don't
like an app you can delete it from your phone in
a few seconds and since most of them are free
there is no harm done except a few seconds of
your day being thrown out the window. A hot app
is an app that is both addictive and entertaining
at the same time. This is an app that is so good
you will spend any free time you can muster for
the next week or two trying to get through each
world. You know when you hit a hot app, like
love, you find out within the first few seconds.
The last Hot App we uncovered was one which I
have been trying to pass for the past 2 weeks,
the challenging part about this app is that I'm
trying to beat all of the levels without having
to purchase any upgrades, Frontline Commando. It
is apps like these that make your iPad purchase
really worth and the job as an app critic all the
more enjoyable. How to Create a App for
iPhone Have you ever used an app that you thought
was poorly made? If you think you can do better,
you can find out how to create an app for iPhone
without having any programming knowledge
whatsoever. This will give you the ability to
develop your own games or apps for the iPhone so
that you never have to use someone else's sorry
excuse for an app ever again. The power that you
potentially hold with how to create an app for
iPhone is as large as your imagination. You may
wish to use the knowledge to grow your own
business through app development or you may wish
to create some unique apps and sell them in the
app store so that you are one step closer to the
financial freedom that you've always been looking
for. It's possible to find out how to create an
app for iPhone without actually learning all the
confusing programming codes that others use to
develop amazing apps. You can create an entirely
new world of apps for everyone to use so that you
can suddenly be responsible for something going
viral across the app store. In today's world,
it's easier than ever to market an app, which
means that you can show more people your app and
get them to buy it than ever before. Whether you
want to make it a fun app or a serious app, you
can figure out how to create them very easily.
All you need to do is learn a few basic secrets
that will help you reach your full potential.
Go through the app store and take a look at some
of the apps people is selling. They are making
several dollars for every download that they sell
- that can add up to a lot of money. Now read the
reviews of some of the top-selling apps - they
aren't even that good! People are making money
from selling poorly created apps. Just think
about your earning potential when you learn how
to create an app for iPhone that actually has
positive reviews. The sky is the limit based upon
your creativity as well as how you
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choose to market the app. It could be used on
iPhones and iPads all around the world. You may
even be able to sell the app to a larger company
who wants to use it for their own private
use. The first thing you need to do is find out
how to create an app for iPhone. From there, you
can start developing all of your ideas into real
apps that could be sold and downloaded by anyone,
anywhere. So now it's just a matter of what kind
of app you want to make.