Digital Marketing Trends for 2017

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Digital Marketing Trends for 2017
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Content Marketing Trends

• Content marketing has evolved over the past
  several years and will continue to go through
  some transformations in the coming year.
• The purpose of content marketing is to give your
  audience something that is relevant and timely,
  and provides what they want.

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CRM, Behavioral Email Marketing

• Email marketing and CRM systems are much like
  your sales and marketing teams. Each has a
  defined role in a shared component of the
  organization. They may touch the same group of
  people in different ways and at different times,
  but are most effective when they collaborate and
  work on shared objectives.

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Mobile marketing (Mobile advertising, site
development and apps)

• Mobile marketing is multi-channel online
  marketing technique focused at reaching a
  specific audience on their smart phone, tablets,
  or any other related devices through websites, E
  mail, SMS and MMS, social media or mobile
  applications.

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Social media marketing including Social CRM and
Social Customer Care

• Social media marketing is the use of social media
  platforms and websites to promote a product or
  service. Most of these social media platforms
  have their own built-in data analytics tools,
  which enable companies to track the progress,
  success, and engagement of ad campaigns.

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• Social CRM has applications in marketing, customer
  service and sales, including Social Engagement
  with prospects Social CRM tools allow businesses
  to better engage with their customers by, for
  example, listening to sentiments about their
  products and services

• Social media marketing refers to the process of
  gaining traffic or attention through social media
  sites. Social media itself is a catch-all term
  for sites that may provide radically
  different social actions.

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Conversion Rate Optimization (CRO)

• In internet marketing, conversion optimization,
  or conversion rate optimization (CRO) is a system
  for increasing the percentage of visitors to a
  website that convert into customers, or more
  generally, take any desired action on a webpage.
  It is commonly referred to as CRO.

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Internet of Things (IoT) marketing applications

• IoT is one of the most important marketing
  technology applications of the last 2-3 years,
  but it is of most relevance to devices makers and
  retailers, so it is relatively high-up in this
  ranking of priorities.

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Search Engine Optimization (SEO or organic
search)

• Organic SEO refers to the methods used to obtain
  a high placement (or ranking) on a search engine
  results page in unpaid, algorithm-driven results
  on a given search engine.

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Paid Search Marketing

• Google AdWords is the most important form of Pay
  Per Click and here Google has been pursuing their
  'Mobile-first' strategy by building out these
  features.

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Online PR

• Online PR today is inextricably linked with
  Content marketing, SEO and Social media, or it
  should be. But this doesn't get a top rating
  since the others are important.

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Communities

• These are branded niche or vertical communities.

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Display Advertising

• This includes banners on publishers, ad networks
  social media including retargeting and
  programmatic.

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• The 2017 online marketing trends are sure to
  bring big changes to internet marketing strategy.

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• Brainmine Web Solutions in Dubai
• Internet marketing company Dubai A Place for
  Successful Digital Activity

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• Brainmine is a recognized company that offers
  high-class digital marketing services to the
  clients. We have been providing the services in
  Dubai for years. Thus, we can understand the
  needs and the trend of the market of the UAE
  better than the others.

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• As a top Internet Marketing Company Dubai, we
  have some special features like

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• Deep knowledge about the current market trend of
  digital marketing
• Understand the requirements of different
  companies that belong to multiple industries
• Capabilities of preparing customized online
  marketing campaigns for various clients according
  to their individual needs
• Utilizing the contents on different social media
  platforms in a perfect manner so that your social
  media profile can obtain more followers, shares,
  and likes
• Sharing videos, images and other posts on
  different social media units to spread brand
  awareness

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THANKS!

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