New Balance

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About
New Balance Athletics, Inc. (NB), best known as
simply New Balance, is an American multinational
corporation based in the Brighton neighbourhood
of Boston, Massachusetts. The company was
founded in 1906 as the "New Balance Arch Support
Company" and is one of the world's major sports
footwear manufacturers today. Nike is the market
leader in US, Adidas distant No.2 and New Balance
closely follows it at No.3
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New Balance Athletics, Inc. New Balance Athletics, Inc.

Formerly called New Balance Arch Support Company
Type Private
Industry Footwear
Founded 1906 111 years ago
Founder William J. Riley
Headquarters Boston, Massachusetts, USA
Key people Jim Davis (Chairman)Robert T. DeMartini (CEO)
Products Athletic shoes, shoes, apparel, Cricket bats, sportswear, sports equipment
Revenue US3.7 billion (2015)
Number of employees 5,000 worldwide (2015)
Website newbalance.com
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Manufacturing

• United States
• United Kingdom
• Hence tend to be expensive than those of other
  manufacturers.

USP
New Balance differentiates their products with
technical features, such as blended gel inserts,
heel counters and a greater selection of sizes,
particularly for very narrow and/or very wide
widths.
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Product Range

• ATHLETIC FOOTWEAR FITNESS APPAREL AND
  ACCESSORIES
• SHOES
• Running
• Lifestyle
• Training
• Walking
• Baseball
• Skateboarding
• Hiking Trail
• Boots
• Soccer
• Tennis
• Golf
• Lacrosse
• Work Shoes
• Basketball
• Sandals

• CLOTHING
• Jackets Hoodies
• Long Sleeve Shirts
• Pants
• Short Sleeve Sleeveless Shirts
• Shorts
• Socks
• Digital Sport

• ACCESSORIES AND GEAR
• Baseball
• Running
• Training
• Soccer
• Tennis
• Golf
• Basketball
• Lacrosse
• Skateboarding

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Segment
STP

• Sport enthusiast  men, women childrenlooking for
  apparel and shoes

Target group

• Young men women and kids from the upper middle
  class segment

Positioning

• Premium athletic footwear and apparel meeting the
  needs of the everyday athlete.

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For more information log on to http//www.newbalan
ce.co.in