3 Ecommerce Mistakes to Avoid

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VARStreet Inc.
3 Ecommerce Mistakes to Avoid
Contact Us- VARStreet Inc. 66 Charles street
(Beacon Hill), Boston, MA 02114 781-262-0610 Email
Id- sales_at_varstreet.com Twitter-
_at_Tweet_VARStreet.
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As we all know, the primary aim of starting an
ecommerce site is to improve the business by
reaching out to more number of buyers. Besides
using the right B2B ecommerce software,
conversion is critical to succeed in any online
business. Visits not turning into results you
need indicates mistakes with the design, layout
and functionality of your site. If you want to
increase your online sales, make sure the
mistakes given below are not visible on your
ecommerce store.
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Not Showing Stock Availability When a visitor
lands on the products detail page, it is
important that the site also shows whether the
stock is available or not. Showing the item out
of stock after the visitor clicks on the
Checkout button or the Buy Now button can be
hugely disappointing for the visitor. This can
have a negative impact on sales in the long run.
So make sure you display either In Stock or
Out of Stock on the page. Also display stock
quantity text such as only 3 items on the
page. Linking Product Pages on Home Page to
Category Pages Visit any ecommerce store and you
will find that images of the most in-demand
products are prominently displayed on the
homepage. However clicking on any of these images
takes you to category page of that product.
Although this practice provides a wider degree of
exposure to category pages, it can be annoying
for visitors. Visitors who click the product
images on homepage would appreciate if they are
redirected to product details page. Redirecting
to category page can make the visitor lose
interest in the product, thereby increasing the
chances of losing the sale.
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Not Using Pagination for your Ecommerce
Site Avoid using unpagination (infinite
scrolling) as it may lead to drop in sales.
Limitless scrolling can be perplexing as the
visitor may have difficulty in handling such vast
amount of information. Endless scrolling also
means that the page will load tons of images,
which can make the browser slower and slower and
finally crash. Such issues may occur frequently,
which in turn will reduce the usability of the
site. Connecting your ecommerce with CRM
software for small business is important as it
will help you to track sales and access customer
information from one place. It will help to
monitor buying habits and return patterns of
customer and accordingly you can make changes in
your business to improve revenue. On the whole,
apart from hiring the right B2C ecommerce
services, make sure your site is user friendly so
that customers can easily access it and find what
they are looking for.