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MKT 571 Final Exam Guide (New) For more course
tutorials visit www.uophelp.com     1.
The stage in the new product process that occurs
first and has a pass ratio of 14 is the ________
stage. test marketing
idea screening product development
product soft launch 2. If Ming
was interested in capturing distribution metrics
for her retail organization, which of the
following might she consider?
Customer complaints
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MKT 571 Final Exam Guide (New) For more course
tutorials visit www.uophelp.com 1.        
Which component of a marketing audit includes
major developments in income, prices, savings,
and credit that affect the company?            
Technological             Political            
Economic             Cultural 2.        
Marketers must see themselves as benefit
providers. For example, when a shopper purchases
new shoes, he or she expects the shoes to cover
his or her feet and allow him or her to walk
unobstructed. This is an example of what level in
the consumer-value hierarchy?             Core
benefit             Pure tangible product
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MKT 571 Week 1 Assignment Researching Marketing
Questions For more course tutorials
visit www.uophelp.com    Purpose of
Assignment  This assignment is designed to help
students analyze and interpret primary and/or
secondary data and research. First, students will
be provided with a marketing report that allows
for preparing basic executive level data
insights. Second, they will be allowed to pick a
company and product or service. This assignment
will help prepare students for the development of
their marketing plan. Students will be creating a
marketing plan (refer to Marketing Plan and
Outline document) so they may want to choose a
company and product or service that has data
readily available or where they can use
demographic/psychographic data to provide
insights.  Assignment Steps
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MKT 571 Week 1 DQ 1 For more course tutorials
visit www.uophelp.com       What have been the
major marketing trends in the last decade? What
new marketing trends do you anticipate in the
next 10 years?
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MKT 571 Week 1 DQ 2 For more course tutorials
visit www.uophelp.com       UOP has been the
darling of Wall Street during the last few years.
They offer some of the highest profit margins of
any company in America today. And UOP has had a
fine record of growing both revenue and profits.
They are, by far, the largest private university
in the Country. From a marketing standpoint what
do you think UOP is doing well? What areas do you
think can be improved?
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MKT 571 Week 1 Individual Assignment Qualitative
Focus Group Research Discussion Guide (2 Papers)
For more course tutorials visit www.uophelp.com  
  This Tutorial contains 2 Papers Select a
local company and one of its products or
services. Create a 1,400-word Discussion Guide
for your selected product or service to be used
during the course of a Focus Group that
researches your product or services target
market. In your plan, be sure to do the
following Identify a problem or opportunity that
may be facing that product or service. Identify a
primary target audience for that product or
service in terms that relate to the audience's
demographics, needs, or preferences as those
relate to the product or service, and behaviors
related to the category of or the specific
product or service. The better you define them,
the better the screener will be at recruiting the
right people for the focus group.
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MKT 571 Week 2 DQ 1 For more course tutorials
visit www.uophelp.com       This week we are
reading about "branding". Here is a recent
article on the subject. Comments please.
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MKT 571 Week 2 DQ 2 For more course tutorials
visit www.uophelp.com       We are entering a
real crowded and mature market with our CNN
product. (Read class case introduction). Here is
a two part DQ. 1. Describe the overall strategy
we should adopt to maximize our potential for
success. 2. In one sentence write your
positioning statement for the product
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MKT 571 Week 2 Individual Assignment Segmentation
Techniques (2 Papers) For more course tutorials
visit www.uophelp.com     This Tutorial contains
2 Papers Go to the Strategic Business Insights
website. Take the VALS Survey. Have the results
sent to you by email. The results are sent in a
Microsoft Word document showing your primary and
secondary VALS segments. Go to the Nielsen
website. Explore the Nielsen Segmentation
Methodology, the featured and other segments, and
then click on Zip Code
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MKT 571 Week 2 Team Assignment What Is A
Marketing Plan? (2 Papers) For more course
tutorials visit www.uophelp.com     This Tutorial
contains 2 Papers Develop a 1,050-word
marketing plan discussion which includes the
following Discuss what a marketing plan is and
is not. Examine the elements that should be
included in a marketing plan. Examine the
importance of a marketing plan. Discuss how a
marketing plan can be applied to a new product
launch.
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MKT 571 Week 3 Assignment Promotion and the
Product Life Cycle For more course tutorials
visit www.uophelp.com       Purpose of
Assignment  All products/services go through a
life cycle of NPI (new product introduction),
growth, maturity and decline. These various
stages affect the marketing strategy and
promotional efforts. In Week 3, you will
incorporate a product strategy that addresses at
least 3 areas of the product life cycle. The
primary objective of this assignment is to allow
the student to demonstrate an understanding of
the factors that can affect the launch of a
product or service. A secondary objective is to
understand the differences in a product launch in
the U.S. (domestic market) and an international
market.  
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MKT 571 Week 3 DQ 1 For more course tutorials
visit www.uophelp.com       What do you think are
the most important characteristics/attributes of
successful sales people? Discuss BTW Sales
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MKT 571 Week 3 DQ 2 For more course tutorials
visit www.uophelp.com       You are working at
Johnson Johnson and one of your
responsibilities is to set prices for new drugs.
The firm has invented a cure for Aids and is
protected by patent. The cost for the one time
injection that cures the disease is 100 and
includes amortization of the development cost
(The 1 billion cost to develop the product is
included in the 100) and the cost raw materials.
Assume that insurance companies currently spend
200,000 to treat an Aids patient. Assume 20 of
the world population is covered by insurance or
socialized medicine. What price do you charge for
the treatment? Defend your answer. Consider all
your stakeholders. (Including your stock holders)
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MKT 571 Week 3 Individual Assignment Career
Connection Customer Relationships and
Satisfaction (2 Papers) For more course
tutorials visit www.uophelp.com     This Tutorial
contains 2 Papers You are a marketing manager
for a local company and you are developing a plan
to improve customer relationships and increase
satisfaction. Select one of the following types
of local companies Florist Veterinarian Health/Na
tural Food Store Accounting/Tax Preparation
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MKT 571 Week 3 Team Assignment New Product Launch
Marketing Plan, Part 1 For more course tutorials
visit www.uophelp.com     Create a 1,400-word
Product Launch Plan in a Microsoft Word
document. The Product Launch plan will be for two
countries. Select your home (domestic) market
and another for the international market. Do not
select the U.S. and Canada, the U.S. and Britain,
or Canada and Britain as your combinations. While
the audiences should have the same need for the
product or service you come up with, they should
have distinctive cultures and habits. Include the
following in the Product Launch Plan Define the
product or service being offered. Describe the
product or service offering.
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MKT 571 Week 3 Team Assignment New Product Launch
For more course tutorials visit www.uophelp.com  
    Purpose of Assignment  Understanding the
various phases of a product or service lifecycle
is critical when addressing a market. If your
product is in decline and the competitor's
product is in growth, your strategy for the
product or service will be different. This
exercise will enable students to demonstrate an
understanding of both their product/service life
cycle stage and a competitor's product. It is
designed to help students explore product mix
strategies in the various phases of a product or
service life cycle. This tool is critical when
addressing a market penetration, market
saturation or product/service decline.  Assignment
Steps 
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  MKT 571 Week 4 Assignment Price and Channel
Strategy For more course tutorials
visit www.uophelp.com       Purpose of
Assignment  This assignment is designed to help
students analyze and understand how price setting
and go to market (distribution) are interrelated
and affects the profitability and growth of the
business. It has been designed to be a short
overview on purpose the concepts of pricing and
distribution are complex and a general
understanding is what should be absorbed in one
week of study.  Assignment Steps 
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MKT 571 Week 4 DQ 1 For more course tutorials
visit www.uophelp.com       Let's assume that our
overall objectives for the ReCharge bar is to
generate 300 million in year 1 sales and capture
the 1 market share position in the U. S market.
Describe your Distribution strategy to allow
these lofty goals to be
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MKT 571 Week 4 DQ 2 For more course tutorials
visit www.uophelp.com       Let's assume that The
Recharge Bar has been wildly successful and we
have achieved all our major objectives in the U.
S. market by the end of year three. Should we
consider expanding our distribution globally?
What are some of the major factors that we need
to be aware of and plan for? In other words, what
makes marketing on a global basis more difficult
than simply distributing our product nationally?  
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MKT 571 Week 4 team Assignment New Product Launch
Marketing Plan, Part 2 For more course tutorials
visit www.uophelp.com     Create a 1,400-word
Market Segmentation Plan for the New
Product/Service Launch Marketing Plan. Include
the following for both the domestic and
international markets based on the team's
research Describe the target market (audience)
profiles, key buying behaviors, and decision
motivators for the consumer target market. Note
Do not pick different target markets for the
domestic and international markets. Detail the
steps involved in a new product/service
development. Discuss the stages of the new
product/service life cycle and how to manage each
stage. Include tactical plans for the 4 Ps at
each stage.
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MKT 571 Week 5 Assignment Marketing Communication
and Brand Strategy For more course tutorials
visit www.uophelp.com       Purpose of
Assignment This assignment is designed to help
students understand the interrelationships
between brand strategy and the communication
message to the target audience. It is a
continuation of the marketing plan and students
should review the Week 3 Learning Team Assignment
for assistance in product brand strategies the
team has developed. Assignment Steps
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MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 and Part 2) For more course
tutorials visit www.uophelp.com     Select a
current product or service with which you are
familiar. This product will be used to pitch a
new integrated marketing communication and
marketing mix to a client who is the marketer or
producer of the product. Review the current
marketing mix including the communication
channels used. Part 1 Create a 12-slide
presentation including detailed speaker notes
that will act as the script of a presentation.
Include the following in the presentation Evaluat
e the effectiveness of the existing marketing mix
(elements of the 4 Ps).
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MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 Only) For more course
tutorials visit www.uophelp.com     Select a
current product or service with which you are
familiar. This product will be used to pitch a
new integrated marketing communication and
marketing mix to a client who is the marketer or
producer of the product. Review the current
marketing mix including the communication
channels used. Part 1 Create a 12-slide
presentation including detailed speaker notes
that will act as the script of a presentation.
Include the following in the presentation
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MKT 571 Week 5 DQ 1 For more course tutorials
visit www.uophelp.com       Let's assume our
objective for ReCharge is to deliver 300 million
in first year sales and to capture the 1 market
share position in the category by the end of our
first full year of operation. (BTW. Setting
marketing objectives prior to developing strategy
is real important) What should our promotional
budget be? Why? What methodology did you use to
come up with your budget?
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MKT 571 Week 5 DQ 2 For more course tutorials
visit www.uophelp.com       Instead you're going
to get a chance to get your creative juices going
and to hopefully have some fun doing it. Each of
you will demonstrate your creative approach to
the ReCharge Bar by developing a TV commercial,
radio spot or magazine ad. You don't need to get
fancy with the graphics. You can verbally
describe what is going on. But write the actual
copy for your ad. You will need to restate your
target audience and positioning. You won't be
able to max out your points if you
forget. (Please, no attachments in the main
folder or mega files. If you want to share
graphics drop it in the Chatroom.)
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MKT 571 Week 5 Team Assignment Media Options For
more course tutorials visit www.uophelp.com      
Purpose of Assignment  The purpose of this
assignment is to creatively illustrate
traditional and new media options. An
understanding of the target audience and
effective communication for each is a desired
outcome. It provides the Learning Team the
opportunity to creatively illustrate traditional
and new media options. An understanding of the
target audience and effective communication for
each is a desired outcome. 
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MKT 571 Week 5 Team Assignment New Product Launch
Marketing Plan, Part 3 For more course tutorials
visit www.uophelp.com     Develop a 1,400-word
Communication Plan including the
following Discuss the marketing communication
channels available for the domestic and
international markets. Evaluate the merits and
drawbacks of the channel options in relation to
the target audience, your product or service, and
the timing of the launch phase. Select the
communication channel that is best for marketing
your product or service in the domestic and
international markets. Discuss the reach of each
communication channel.
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MKT 571 Week 6 Assignment Social, Ethical, and
Legal Implications For more course tutorials
visit www.uophelp.com       Purpose of
Assignment The purpose of this assignment is to
help students think through the importance of
social, legal, and ethical issues that may arise
with their product or service and the
implications of decisions made within those
frameworks. It is designed to help the learners
understand ethical and legal issues related to
marketing practices. This knowledge helps to
prevent such issues when developing the marketing
strategies in their marketing plan. The executive
overview of the marketing plan is not a summary
and conclusion, but an overview of what the plan
entails and what it does not address.
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MKT 571 Week 6 Team Assignment Career Connection
New Product Launch Marketing Plan Final Project
For more course tutorials visit www.uophelp.com  
  Complete the final phase of your New Product
Launch Marketing Plan. Consider your product
launch to date, reflect on additional learning,
and incorporate feedback to the Learning Team's
Marketing Plan for your new product/service. Once
all previous weeks' sections and the remaining
parts of the Plan are compiled, it should be no
more than 3,500 words. Be sure to include the
following Create an Executive Summary of no more
than 350 wor
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