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Title: MKT 571 Dreams Come True /uophelp.com - PowerPoint PPT Presentation
Description: For more course tutorials visit www.uophelp.com 1. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage. • test marketing • idea screening • product development • product soft launch 2. If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider? • Customer complaints • Effective reach • Share of shelf • Trial rate 3. Creative strategies refer to the ________. • amount of creative content in a communications message • degree of innovation involved in the marketing of a product • way marketers translate their messages into a specific communication • novelty of a marketing communication – PowerPoint PPT presentation
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