MKT 571 GENIUS A Guide to career/mkt571genius.com

1
COM 295 STUDY Inspiring Minds/com295study.com
MKT 571 GENIUS A Guide to career/mkt571genius.com

• For more course tutorials visit
• www.com295study.com

• Formore course tutorials visit
• www.mkt571genius.com

2
fdfdsfsd
MKT 571 Final Exam Guide (New) FOR MORE CLASSES
VISIT www.mkt571genius.com 1. The stage in the
new product process that occurs first and has a
pass ratio of 14 is the ________ stage. test
marketing idea screening product development
product soft launch 2. If Ming was interested
in capturing distribution metrics for her retail
organization, which of the following might she
consider? Customer complaints Effective reach
Share of shelf Trial rate 3. Creative
strategies refer to the ________. amount of
creative content in a
3
fdfdsfsd
MKT 571 Final Exam Guide FOR MORE CLASSES
VISIT www.mkt571genius.com 1. Which component
of a marketing audit includes major developments
in income, prices, savings, and credit that
affect the company? Technological Political
Economic Cultural 2. Marketers must see
themselves as benefit providers. For example,
when a shopper purchases new shoes, he or she
expects the shoes to cover his or her feet and
allow him or her to walk unobstructed. This is an
example of what level in the consumer-value
hierarchy? Core benefit
4
fdfdsfsd
MKT 571 Week 1 Assignment Researching Marketing
Questions FOR MORE CLASSES VISIT www.mkt571genius
.com Purpose of Assignment This assignment is
designed to help students analyze and interpret
primary and/or secondary data and research.
First, students will be provided with a marketing
report that allows for preparing basic executive
level data insights. Second, they will be allowed
to pick a company and product or service. This
assignment will help prepare students for the
development of their marketing plan. Students
will be creating a marketing plan (refer
5
fdfdsfsd
MKT 571 Week 1 DQ 1 FOR MORE CLASSES
VISIT www.mkt571genius.com What have been the
major marketing trends in the last decade? What
new marketing trends do you anticipate in the
next 10 years?
6
fdfdsfsd
MKT 571 Week 1 DQ 2 FOR MORE CLASSES
VISIT www.mkt571genius.com UOP has been the
darling of Wall Street during the last few years.
They offer some of the highest profit margins of
any company in America today. And UOP has had a
fine record of growing both revenue and profits.
They are, by far, the largest private university
in the Country.  
7
fdfdsfsd
MKT 571 Week 1 Individual Assignment Qualitative
Focus Group Research Discussion Guide (2
Papers) FOR MORE CLASSES VISIT www.mkt571genius.co
m This Tutorial contains 2 Papers Select a
local company and one of its products or
services. Create a 1,400-word Discussion Guide
for your selected product or service to be used
during the course of a Focus Group that
researches your product or services target
market. In your plan, be sure to do the
following Identify a problem or opportunity
that may be facing that product or service.
Identify a primary target audience for that
product or service in terms that
8
fdfdsfsd
MKT 571 Week 2 Assignment Understanding Target
Markets FOR MORE CLASSES VISIT www.mkt571genius.c
om Purpose of Assignment To develop effective
relationship marketing, a company must first
understand its targeted consumers' buying
influences and behaviors. This week's assignment
is the first part of the development of a
marketing plan. It provides the foundation of the
marketing plan and introduces the student to a
variety of diagrammatic tools for understanding a
business. Assignment Steps To develop effective
relationship marketing, a company must first
understand its targeted consumers' buying
influences and behaviors. In Week 2, create the
Research section of your plan. Create the
research section of your
9
fdfdsfsd
MKT 571 Week 2 DQ 1 FOR MORE CLASSES
VISIT www.mkt571genius.com This week we are
reading about "branding". Here is a recent
article on the subject. Comments please.
10
fdfdsfsd
MKT 571 Week 2 DQ 2 FOR MORE CLASSES
VISIT www.mkt571genius.com We are entering a
real crowded and mature market with our CNN
product. (Read class case introduction). Here is
a two part DQ. 1. Describe the overall strategy
we should adopt to maximize our potential for
success. 2. In one sentence write your
positioning statement for the product
11
fdfdsfsd
MKT 571 Week 2 Individual Assignment
Segmentation Techniques (2 Papers) FOR MORE
CLASSES VISIT www.mkt571genius.com This Tutorial
contains 2 Papers Go to the Strategic Business
Insights website. Take the VALS Survey. Have the
results sent to you by email. The results are
sent in a Microsoft Word document showing your
primary and secondary VALS segments. Go to the
Nielsen website. Explore the Nielsen Segmentation
Methodology, the featured and other segments, and
then click on Zip Code Lookup. Enter your Zip
Code and the code provided and click Enter. A map
showing your geographic area will pop up along
with information on the distribution of people by
age, race/ethnicity, marital status, and presence
of
12
fdfdsfsd
MKT 571 Week 2 Team Assignment What Is A
Marketing Plan? (2 Papers) FOR MORE CLASSES
VISIT www.mkt571genius.com This Tutorial
contains 2 Papers Develop a 1,050-word marketing
plan discussion which includes the following
Discuss what a marketing plan is and is not.
Examine the elements that should be included in a
marketing plan. Examine the importance of a
marketing plan. Discuss how a marketing plan
can be applied to a new product launch. Discuss
ways to determine goals, strategies, tactics, and
objectives for a new marketing plan. Cite a
minimum of three scholarly references in addition
to the text. Format the paper consistent with APA
guidelines. Click the Assignment Files tab to
submit your assignment.
13
fdfdsfsd
MKT 571 Week 3 Assignment Promotion and the
Product Life Cycle FOR MORE CLASSES
VISIT www.mkt571genius.com Purpose of
Assignment All products/services go through a
life cycle of NPI (new product introduction),
growth, maturity and decline. These various
stages affect the marketing strategy and
promotional efforts. In Week 3, you will
incorporate a product strategy that addresses at
least 3 areas of the product life cycle. The
primary objective of this assignment is to allow
the student to demonstrate an understanding of
the factors that can affect the launch of a
product
14
fdfdsfsd
MKT 571 Week 3 DQ 1 FOR MORE CLASSES
VISIT www.mkt571genius.com What do you think
are the most important characteristics/attributes
of successful sales people? Discuss BTW Sales is
part of the marketing function.
15
fdfdsfsd
MKT 571 Week 3 DQ 2 FOR MORE CLASSES
VISIT www.mkt571genius.com You are working at
Johnson Johnson and one of your
responsibilities is to set prices for new drugs.
The firm has invented a cure for Aids and is
protected by patent. The cost for the one time
injection that cures the disease is 100 and
includes amortization of the development cost
(The 1 billion cost to develop the product is
included in the 100) and the cost raw materials.
Assume that insurance companies currently spend
200,000 to treat an Aids patient. Assume 20 of
the world population is covered by insurance or
socialized medicine. 
16
fdfdsfsd
MKT 571 Week 3 Individual Assignment Career
Connection Customer Relationships and
Satisfaction (2 Papers) FOR MORE CLASSES
VISIT www.mkt571genius.com This Tutorial
contains 2 Papers You are a marketing manager for
a local company and you are developing a plan to
improve customer relationships and increase
satisfaction. Select one of the following types
of local companies Florist Veterinarian
Health/Natural Food Store Accounting/Tax
Preparation Create a 2,100-word Customer
Satisfaction Plan in which you include the
following Explain how each type of business
might segment the local market base
17
fdfdsfsd
MKT 571 Week 3 Team Assignment New Product
Launch Marketing Plan, Part 1 FOR MORE CLASSES
VISIT www.mkt571genius.com Create a 1,400-word
Product Launch Plan in a Microsoft Word
document. The Product Launch plan will be for two
countries. Select your home (domestic) market and
another for the international market. Do not
select the U.S. and Canada, the U.S. and Britain,
or Canada and Britain as your combinations. While
the audiences should have the same need for the
product or service you come up with, they should
have distinctive cultures and habits. Include the
18
fdfdsfsd
MKT 571 Week 3 Team Assignment New Product
Launch FOR MORE CLASSES VISIT www.mkt571genius.com
Purpose of Assignment Understanding the
various phases of a product or service lifecycle
is critical when addressing a market. If your
product is in decline and the competitor's
product is in growth, your strategy for the
product or service will be different. This
exercise will enable students to demonstrate an
understanding of both their product/service life
cycle stage and a competitor's product. It is
designed to help students explore product mix
strategies in the
19
fdfdsfsd
MKT 571 Week 4 Assignment Price and Channel
Strategy FOR MORE CLASSES VISIT www.mkt571genius.c
om Purpose of Assignment This assignment is
designed to help students analyze and understand
how price setting and go to market (distribution)
are interrelated and affects the profitability
and growth of the business. It has been designed
to be a short overview on purpose the concepts
of pricing and distribution are complex and a
general understanding is what should be absorbed
in one week of study. Assignment Steps Construct
a minimum 700-word plan for setting
20
fdfdsfsd
MKT 571 Week 4 DQ 1 FOR MORE CLASSES
VISIT www.mkt571genius.com  Let's assume that
our overall objectives for the ReCharge bar is to
generate 300 million in year 1 sales and capture
the 1 market share position in the U. S market.
Describe your Distribution strategy to allow
these lofty goals to be accomplished. 
21
fdfdsfsd
MKT 571 Week 4 DQ 2 FOR MORE CLASSES
VISIT www.mkt571genius.com Let's assume that
The Recharge Bar has been wildly successful and
we have achieved all our major objectives in the
U. S. market by the end of year three. Should we
consider expanding our distribution globally?
What are some of the major factors that we need
to be aware of and plan for? In other words, what
makes marketing on a global basis more difficult
than simply distributing our product nationally?
22
fdfdsfsd
MKT 571 Week 4 team Assignment New Product
Launch Marketing Plan, Part 2 FOR MORE CLASSES
VISIT www.mkt571genius.com Create a 1,400-word
Market Segmentation Plan for the New
Product/Service Launch Marketing Plan. Include
the following for both the domestic and
international markets based on the team's
research Describe the target market (audience)
profiles, key buying behaviors, and decision
motivators for the consumer target market. Note
Do not pick different target markets for the
domestic and international markets. Detail the
steps involved in a new product/service
development. Discuss the stages of the new
product/service life cycle and how to manage each
stage. Include tactical plans for the 4 Ps a
23
fdfdsfsd
MKT 571 Week 5 Assignment Marketing
Communication and Brand Strategy FOR MORE CLASSES
VISIT www.mkt571genius.com Purpose of
Assignment This assignment is designed to help
students understand the interrelationships
between brand strategy and the communication
message to the target audience. It is a
continuation of the marketing plan and students
should review the Week 3 Learning Team Assignment
for assistance in product brand strategies the
team has developed. Assignment Steps Develop a
minimum 700-word branding strategy and marketing
communication plan in Microsoft Word. This
document should address at least 5 elements of
the Situational Analysis and the Product,
Place/Distribution, Promotion, and Price
24
fdfdsfsd
MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 and Part 2) FOR MORE CLASSES
VISIT www.mkt571genius.com Select a current
product or service with which you are familiar.
This product will be used to pitch a new
integrated marketing communication and marketing
mix to a client who is the marketer or producer
of the product. Review the current marketing mix
including the communication channels used. Part 1
Create a 12-slide presentation including detailed
speaker notes that will act as the script of a
presentation. Include the following in the
presentation Evaluate the
25
fdfdsfsd
MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 Only) (2 PPT) FOR MORE
CLASSES VISIT www.mkt571genius.com Select a
current product or service with which you are
familiar. This product will be used to pitch a
new integrated marketing communication and
marketing mix to a client who is the marketer or
producer of the product. Review the current
marketing mix including the communication
channels used. Part 1 Create a 12-slide
presentation including detailed speaker notes
that will act as the script of a presentation.
Include the following in the presentation
Evaluate the
26
fdfdsfsd
MKT 571 Week 5 DQ 1 FOR MORE CLASSES
VISIT www.mkt571genius.com Let's assume our
objective for ReCharge is to deliver 300 million
in first year sales and to capture the 1 market
share position in the category by the end of our
first full year of operation. (BTW. Setting
marketing objectives prior to developing strategy
is real important) What should our promotional
budget be? Why? What methodology did you use to
come up with your budget?
27
fdfdsfsd
MKT 571 Week 5 Team Assignment Media Options FOR
MORE CLASSES VISIT www.mkt571genius.com Purpose
of Assignment The purpose of this assignment is
to creatively illustrate traditional and new
media options. An understanding of the target
audience and effective communication for each is
a desired outcome. It provides the Learning Team
the opportunity to creatively illustrate
traditional and new media options. An
understanding of the target audience and
effective communication for each is a desired
outcome. Assignment Steps As a Learning Team
choose a brand (different from the Week 3
Learning Team Assignment) and a related brand
strategy. Create a Microsoft PowerPoint
presentation, Prezi, or Vimeo
28
fdfdsfsd
MKT 571 Week 5 Team Assignment New Product
Launch Marketing Plan, Part 3 FOR MORE CLASSES
VISIT www.mkt571genius.com Develop a 1,400-word
Communication Plan including the following
Discuss the marketing communication channels
available for the domestic and international
markets. Evaluate the merits and drawbacks of
the channel options in relation to the target
audience, your product or service, and the timing
of the launch phase. Select the communication
channel that is best for marketing your product
or service in the domestic and international
markets.
29
fdfdsfsd
MKT 571 Week 6 Assignment Social, Ethical, and
Legal Implications FOR MORE CLASSES
VISIT www.mkt571genius.com Purpose of Assignment
The purpose of this assignment is to help
students think through the importance of social,
legal, and ethical issues that may arise with
their product or service and the implications of
decisions made within those frameworks. It is
designed to help the learners understand ethical
and legal issues related to marketing practices.
This knowledge helps to prevent such issues when
developing the marketing strategies in their
marketing plan. The executive overview of the
marketing plan is not a summary and conclusion,
but an overview of what the plan entails and what
it does not address. Assignment
30
fdfdsfsd
MKT 571 Week 6 Team Assignment Career Connection
New Product Launch Marketing Plan Final
Project FOR MORE CLASSES VISIT www.mkt571genius.co
m Complete the final phase of your New Product
Launch Marketing Plan. Consider your product
launch to date, reflect on additional learning,
and incorporate feedback to the Learning Team's
Marketing Plan for your new product/service. Once
all previous weeks' sections and the remaining
parts of the Plan are compiled, it should be no
more than 3,500 words. Be sure to include the
following Create an Executive Summary of no
more than 350 words. Incorporate
31
COM 295 STUDY Inspiring Minds/com295study.com
MKT 571 GENIUS A Guide to career/mkt571genius.com

• For more course tutorials visit
• www.com295study.com

• Formore course tutorials visit
• www.mkt571genius.com