MKT 498 ASSIST A Guide to career/mkt498assist.com

1
COM 295 STUDY Inspiring Minds/com295study.com
MKT 498 ASSIST A Guide to career/mkt498assist.com

• For more course tutorials visit
• www.com295study.com

• Formore course tutorials visit
• www.mkt498assist.com

2
fdfdsfsd
MKT 498 Entire Course FOR MORE CLASSES
VISIT www.mkt498assist.com MKT 498 Week 1
Individual Assignment Purpose and Value of
Integrated Marketing Paper MKT 498 Week 1
Individual Assignment Purpose and Value of
Integrated Marketing Paper (New) MKT 498 Week 1
DQ 1 MKT 498 Week 1 DQ 2 MKT 498 Week 1 DQ 3 MKT
498 Week 2 Individual Assignment Marketing
Analysis Tools Table MKT 498 Week 2 Individual
Assignment week 2 Competitive Advantage and
Objectives Analysis (New) MKT 498 Week 2 DQ
3
fdfdsfsd
MKT 498 Final Exam Guide FOR MORE CLASSES
VISIT www.mkt498assist.com Complete the Final
Examination (50 questions in True/False, Multiple
Choice, and Multiple Select format).            
  Multiple Choice and Multiple Select Questions 1
         The foundation of an IMC plan includes
which of the following elements? (Check all that
apply)   2          A system of partnerships and
alliances that a firm creates to source, augment,
and deliver its offerings is called ________.   3
         Which of the following are elements of
the communication process? (Check all that apply)
4
fdfdsfsd
MKT 498 Only for Craig final help FOR MORE
CLASSES VISIT www.mkt498assist.com MKT 498 Only
for Craig help
5
fdfdsfsd
MKT 498 Week 1 DQ 1 FOR MORE CLASSES
VISIT www.mkt498assist.com What is integrated
marketing? What is the value of integrated
marketing in todays business environment? How is
integrated marketing different from traditional
marketing?
6
fdfdsfsd
MKT 498 Week 1 DQ 2 FOR MORE CLASSES
VISIT www.mkt498assist.com What are the
"non-quantifiable" tools in marketing? How can
these tools be evaluated? What is the value of
using these tools? How can you justify the use of
non-quantifiable tools for creating a marketing
strategy for a marketing plan? 
7
fdfdsfsd
MKT 498 Week 1 DQ 3 FOR MORE CLASSES
VISIT www.mkt498assist.com What are the
different types of tools available for businesses
to conduct marketing analyses? How are the
outcomes different? How are the different tools
for marketing analyses important in developing an
integrated marketing communication? Provide an
example.
8
fdfdsfsd
MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper (New) FOR
MORE CLASSES VISIT www.mkt498assist.com MKT 498
Week 1 Individual Assignment Purpose and Value
9
fdfdsfsd
MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper FOR MORE
CLASSES VISIT www.mkt498assist.com Write a 700-
to 1,050-word paper in which you describe the
purpose and value of integrated marketing. (2
points)  In your paper, investigate an existing
company and determine if the company has an
integrated marketing campaign for one of the
products or services they sell. Address the
following in your paper  If the company has an
integrated marketing plan, briefly describe it.
What value does the IMC plan add? (6 points) 
10
fdfdsfsd
MKT 498 Week 2 DQ 1 FOR MORE CLASSES
VISIT www.mkt498assist.com Why is it important
to have a unique competitive advantage (often
called a unique selling proposition, or USP)? Is
a competitive advantage perceived or real?
11
fdfdsfsd
MKT 498 Week 2 DQ 2 FOR MORE CLASSES
VISIT www.mkt498assist.com What is a target
market? How do you segment a market to identify a
target market? What is the value of identifying
the optimal target market for a product or
service? 
12
fdfdsfsd
MKT 498 Week 2 DQ 2 FOR MORE CLASSES
VISIT www.mkt498assist.com What is a target
market? How do you segment a market to identify a
target market? What is the value of identifying
the optimal target market for a product or
service? 
13
fdfdsfsd
MKT 498 Week 2 DQ 3 FOR MORE CLASSES
VISIT www.mkt498assist.com How does demographic
and geographic data collection differ from
psychographic and life cycle data collection?
What is the value of each? Provide examples. 
14
fdfdsfsd
MKT 498 Week 2 DQ 4 FOR MORE CLASSES
VISIT www.mkt498assist.com What assessment
tools might a business use to determine what your
competition is doing? How do you collect data on
the competition? Provide examples. 
15
fdfdsfsd
MKT 498 Week 2 DQ 5 FOR MORE CLASSES
VISIT www.mkt498assist.com What is the value
and purpose of a marketing positioning statement?
How does the assessment affect the development of
the marketing position? How often should the
marketing position change or be reviewed? Does it
depend on the type of business or customer?
Provide examples. 
16
fdfdsfsd
MKT 498 Week 2 DQ 6 FOR MORE CLASSES
VISIT www.mkt498assist.com Why is product life
cycle important? What changes should occur
in advertising, sales, and promotion at the
various stages of the product life cycle? Provide
examples.
17
fdfdsfsd
MKT 498 Week 2 Individual Assignment Marketing
Analysis Tools Table FOR MORE CLASSES
VISIT www.mkt498assist.com Complete the
Marketing Analysis Tools Table which is posted in
the Course Materials Forum. This table lists the
various tools that are used by marketers to
analyze product positioning, competitive
positioning, customer perceptions, and
distribution-channel analysis. Fill in the blanks
with the appropriate information that describes
the tool and that then compares the strengths and
weaknesses of using each tool to create a
marketing strategy. 
18
fdfdsfsd
MKT 498 Week 2 Individual Assignment week 2
Competitive Advantage and Objectives
Analysis(New) FOR MORE CLASSES VISIT www.mkt498ass
ist.com MKT 498 Week 2 Individual Assignment
week 2 Competitive Advantage and Objectives
Analysis(New)
19
fdfdsfsd
MKT 498 Week 3 DQ 1 FOR MORE CLASSES
VISIT www.mkt498assist.com What are some of the
current trends influencing the effectiveness of
advertising? What effect does emerging technology
have on advertising? What are the changes in
consumer behavior that are being affected? 
20
fdfdsfsd
MKT 498 Week 3 DQ 2 FOR MORE CLASSES
VISIT www.mkt498assist.com Identify a current
and innovative advertising campaign you
have observed recently. What are the
characteristics of the campaign? Why is it
innovative?
21
fdfdsfsd
MKT 498 Week 3 DQ 3 FOR MORE CLASSES
VISIT www.mkt498assist.com What is CPM? Why is
CPM important? What are some of the differences
between total cost of CPM and advertisement
versus the CPM rate? 
22
fdfdsfsd
MKT 498 Week 3 DQ 4 FOR MORE CLASSES
VISIT www.mkt498assist.com Why is important for
a business to consider alternative marketing
tactics when developing an integrated marketing
communication (IMC) campaign? What are some of
the strengths of each type of communication?
Provide examples. How do the types of
communication vary by product category? 
23
fdfdsfsd
MKT 498 Week 3 DQ 5 FOR MORE CLASSES
VISIT www.mkt498assist.com What is the
difference between quantifiable and
non-quantifiable outcomes in marketing? Provide
an example. How do these outcomes affect the
post-evaluation of branding and positioning
strategies with regards to an IMC plan? How does
a marketing plan justify the non-quantifiable
tools in its strategy?
24
fdfdsfsd
MKT 498 week 3 Integrated Marketing
Communication Target Market Paper (New) FOR MORE
CLASSES VISIT www.mkt498assist.com MKT 498 week
3 Integrated Marketing Communication Target
Market Paper (Ne
25
fdfdsfsd
MKT 498 Week 3 Team Assignment Target Market and
Competitive Advantage Paper FOR MORE CLASSES
VISIT www.mkt498assist.com Select the product or
service from the Integrated Marketing Discussion
in Week Two.  Write a 1,600- to 2,000-word paper
for which you first research the current customer
base, buyer behavior, demographics,
psychographics, lifestyle, geographic area,
benefit segmentation, and user segmentation for
the product or service your team is
studying.  Share your research information in
your Learning Team forum so that all team members
can use it for this paper. Part of your
individual grade for this team paper will include
the facilitators evaluation of the sharing that
takes place between you and your team members in
your LT Forum. (3 points) 
26
fdfdsfsd
MKT 498 Week 4 DQ 1 FOR MORE CLASSES
VISIT www.mkt498assist.com What is the
relationship between a target market and
selecting a distribution channel? How do the
changes in the target market affect the design of
the distribution channel? Provide an example.
27
fdfdsfsd
MKT 498 Week 4 DQ 2 FOR MORE CLASSES
VISIT www.mkt498assist.com What decisions go
into selecting a distribution channel? What
decisions go into selecting new distribution
channels? What is the difference between a
vertical and a horizontal distribution channel?
Provide an example. 
28
fdfdsfsd
MKT 498 Week 4 DQ 3 FOR MORE CLASSES
VISIT www.mkt498assist.com What effect has
e-commerce had on traditional brick-and-mortar
business? Provide at least two examples and
explain the effects. How can a business determine
what proportion of the budget should be allocated
for e-commerce? How has e-commerce globalized the
small business?
29
fdfdsfsd
MKT 498 Week 4 Integrated Marketing
Communication Positioning Strategies Paper
(New) FOR MORE CLASSES VISIT www.mkt498assist.com
MKT 498 Week 4 Integrated Marketing
Communication Positioning Strategies Paper (New)
30
fdfdsfsd
MKT 498 Week 4 Team Assignment Marketing
Communication Paper (New) FOR MORE CLASSES
VISIT www.mkt498assist.com MKT 498 Week 4 Team
Assignment Marketing Communication Paper (New)
31
fdfdsfsd
MKT 498 Week 5 Assignment Communication Channels
Paper (New) FOR MORE CLASSES VISIT www.mkt498assis
t.com MKT 498 Week 5 Assignment Communication
Channels Paper (New)  
32
fdfdsfsd
MKT 498 Week 5 Team Assignment Integrated
Marketing Communication Plan (New) FOR MORE
CLASSES VISIT www.mkt498assist.com MKT 498 Week
5 Team Assignment Integrated Marketing
Communication Plan (New)  
33
COM 295 STUDY Inspiring Minds/com295study.com
MKT 498 ASSIST A Guide to career/mkt498assist.com

• For more course tutorials visit
• www.com295study.com

• Formore course tutorials visit
• www.mkt498assist.com